All Points Digital (APD) provides industry leading digital marketing strategy and execution in the practice areas of Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media, and Content Marketing. Each practice area is led by a recognized expert in their field. Each of these practice areas is further supported by an in-house web, application, and e-commerce development staff who have not only delivered dozens of websites, but who hold patents in software engineering and who have developed successful commercial software.

All Points Digital takes a “numbers first” approach to digital marketing. All engagements commence with a discovery period where the subject matter experts consult with our partners to identify quantifiable KPIs that can be correlated to return on investment. APD then develops demographic profiles of customers based on historical data and/or market research. Once this profile has been completed, and a budget has been identified, the team collectively determines an appropriate mix of platforms and tactics across the practice areas.

Prior to the executional phase, All Points Digital ensures that all tactics are instrumented appropriately such that each step in the customer journey can be tracked. Such traceability is paramount, as it produces data required to generate actionable information.

Digital marketing is not a “set it and forget it” proposition – it’s a continuous process of experimentation, measurement, learning, and adjustment. All Points Digital uses a proprietary technique to map the effectiveness of efforts through the discovery, desire, decision, and duration (loyalty) phases of the customer lifecycle. Monthly review of results through this lens allows for rapid identification of bottlenecks between these phases in the sales funnel and opportunities for additional, high-return marketing investments.

All Points Digital operates as an extension of the partner’s internal team. Given a monthly budget no different than the salary for a small staff of marketing generalists, All Points Digital offers direct access to the highest level of expertise available anywhere in the industry across each of the core practice areas. Working with one team who holds themselves fully accountable for generating results allows All Points Digital clients to fluidly adjust budget allocations between tactics to optimize return on investment.

Inspired to Innovate. Informed by Analysis. Implemented by Experts.

All Points Digital.