The objectives and challenges of this project ran the gamut from standard to outside the box. At the core of almost every decision, though, was one directive: clarify and simplify the user experience, whether addressing the website visitor or the website administrator.

The second major directive was scalability. We noticed that the previous website architecture made it difficult for management to accommodate growth. Thus, one of our main focuses was the anticipation of expansion. We focused on two things. First was a balance between scalable and easy(ish)-to-use navigation management features. The second was building certain sections in advance so they were ready when the time came to develop the content.

Design and development features include: Mega menu for complex and stylish navigation; Events calendar; Information carousel; Custom sidebars for different website sections; Automated advertising banner; Custom automation to dynamically populate high exposure areas; Responsive layout.

The primary goals for this project, aside from a fresh design facelift, was enhanced mobility and refined user focus. Each of these goals aimed to direct the visitor to 3 of the most important aspects of the business: the food menu, the bar menu, and, of course, the music lineup. Thus, the design focuses on 3 tastefully animated boxes at the top of the home page, one for each Music, Food, and Bar. These boxes, resting under the ever-present navigation, each have a link to the respective pages. The rest of the home page provides rows of subsequent highlighted content topics that are popular among visitors.

A major feature is that we created 2 sets of layouts for the client’s menu page: one set for the web and one for print. After updating the online menu, the manager views the menu web page and, using the built in print functions of their web browser/computer, they print the web page menu on paper or export to pdf. Our code for the PRINT version strips away all extraneous images and unneeded sections of the web page and re-orients the remaining copy and content to fit on a 8.5 inch by 11 inch piece of paper. Easypeasy.

The primary goals for this project were simple:branding and clarity. First, the client wanted us to maintain the design direction of their parent website, FourThought.com. The second goal for this project was blog clarity, so we created a blog hierarchy that was easy to comprehend, manage, and navigate.

Website Design and Development, Branding, Photography.