Marie Selby Botanical Gardens
The objectives and challenges of this project ran the gamut from standard to outside the box. At the core of almost every decision, though, was one directive: clarify and simplify the user experience, whether addressing the website visitor or the website administrator.
The second major directive was scalability. We noticed that the previous website architecture made it difficult for management to accommodate growth. Thus, one of our main focuses was the anticipation of expansion. We focused on two things. First was a balance between scalable and easy(ish)-to-use navigation management features. The second was building certain sections in advance so they were ready when the time came to develop the content.
Design and development features include: Mega menu for complex and stylish navigation; Events calendar; Information carousel; Custom sidebars for different website sections; Automated advertising banner; Custom automation to dynamically populate high exposure areas; Responsive layout.