EKG Marketing takes a holistic approach to internet marketing.

Before we even discuss paid marketing, we work with each client to develop a "tailor-fit" strategy, unique to their business and goals.

For example, we have multiple clients in the home restoration industry. Some are also general contractors, some just focus on water/flood and/or mold. Some want to focus on 24/7/365 emergency services, some don't.

Even though "water damage restoration" applies to all, the ideal strategy is unique to each.

We always keep an eye on conversion rates. If 10 people clicked on an ad targeting "emergency water damage repair", and the phone hasn't rang, we need to find out why...

We have been able to triple conversion rates by simply adding a "click-to-call" on a client's mobile website. Conversion rate optimization is usually not that easy, but by strategically implementing and then testing and refining web "best-practices", you can effectively double or triple your profit with the same ad spend.