As the marketing director of the New York Marketing Association, Jimmy Newson is a multi-certified inbound marketing and sales consultant as well as an author of several ebooks including "The Real Importance of Inbound Marketing" and "Your Customer Buyer's Journey." Jimmy Newson is responsible for helping his customers generate high-quality leads and increase their bottom line. Through his coaching and consulting, he effectively teaches businesses how to initiate effective online marketing strategies. You can connect with him on Twitter at @jimmynewson1 or on LinkedIn @ linkedin.com/in/jimmynewson.