
Mixpanel, an Andreessen Horowitz company
Stepping into marketing to allow the product team to focus on what they do best
The growth of Mixpanel did not happen overnight. It took time for companies to realize just how powerful the company’s blend of analytics and marketing tools can be. But once it caught on, Mixpanel knew they had to focus their product team and bring in support to augment the marketing team's need to redesign the marketing site and campaign assets.