Founded in 2015 by internet and digital advertising veteran, David Waldack, NUI Media began as a publisher-geared digital ad serving technology platform with deep roots in the online advertising industry. The NUI Ad Server, which is in its 8th generation, is at the core of what NUI Media has to offer- a feature rich Ad Server with a mature code base, focused on user experience and satisfaction. NUI Media caters to small and mid-market publishers as well as larger ad networks that require a back end that grows as their impressions do.

In late 2016, NUI Media launched their Digital Agency and Development Services to expand their product offering. This suite of services includes: website development, SEO/SEM, digital/social media marketing and custom software development.