The brief was to design a WordPress website for car dealership Nathaniel cars, in particular the fixing of their search filter. We all agreed, the investigation into the broken elements of the website needed to start straight away to avoid any potential customer loss. We made regular dialogue with the client to update them about problems and timescales for solutions. It’s important to consider websites that have had multiple redevelopments, because unforeseen problems can arise, often impacting development time. As part of the brief, Odyssey was assigned to create a comprehensive search filter that dynamically pulls in search results from currently stocked cars based on a range of various search criteria.

Thanks to the client’s patience and Odyssey delivering on promises, a strong and trusting relationship was built, and further work has been agreed upon since the project was completed.

Nathaniel Cars now has a fully functioning WordPress website for their car dealership, free from the broken features and bugs of the past. A focus was made on performance and functionality which has improved their user experience and bounce rate.

The website was to be designed from scratch with a new domain to better reflect the charity. Firstly, Odyssey’s in house designers and members of Tŷ Krishna discussed the design scope with multiple review sessions. The new design needed to reflect the ancient traditions from which Tŷ Krishna Cymru is founded on, whilst ensuring the user experience remained modern and easy to use. Once a design was decided our developers could get to work, building the site to life on WordPress CMS. The web design included a donation feature clearly visible on the homepage, aimed at increasing the charity’s fundraising. Emphasis was also put on making the site bilingual in Welsh and English due to Tŷ Krishna being formed in Wales. Throughout the project, both parties prioritised communication through weekly checkins, making sure everyone was heading in the same direction.

- Bounce rate 30% below industry average

- Website load time of 1.1 seconds

At the time, the team at Dynamo Cover were considering digital marketing and new strategies for the business. This meant a new website redesign was needed to facilitate current marketing channels, new search engine optimisation and other digital marketing efforts. It was important to work closely with the marketing team and the CEO to make sure everyone was on the same page and a clear goal was in place.

Odyssey’s design team was first on the scene, they transformed Dynamo’s web pages so we could move on to the next stages. Next was the dev team, tasked with implementing the designs into WordPress and making the website come to life.

We’re pleased to say Dynamo Cover now has a website that accurately reflects its business and brand online.

The website is loved by the team and the customers. The simple and easy navigation of the site makes it easy for any customer to find exactly what they need and provides Dynamo Cover with the opportunity to cross-sell their relevant products.