Content:

Development of a new website & lead magnets as well as search engine optimization of existing and new content resulted in Flavours Inn's organic traffic increasing by more than by 1,461% for target key phrases. In addition to referral traffic and paid media, total web traffic rose by 956%.

Distribution:

Managing Flavours Inn's paid media budget meant tracking their cost-per-conversion diligently to make sure they were achieving the desired ROI. If one channel or tactic was not performing, we would reallocate the budget to a channel that was converting at the desired cost-per-conversion.

Optimization:

Using multivariate analysis, Premium Digital Projects Private Limited was able to increase conversion rate on Flavours Inn's key web pages from 4% to 14%. Combined with the increased traffic to site, the overall digital marketing strategy resulted in 77 times more customers & its still increasing day by day.