Dream Car Giveaways
Following a rebrand and new website by Real Branding, Dream Car’s monthly raffle ticket sales grew by 740% in Year One, exceeding 120,000 in December 2019 – and then kept growing. Across 2020 as a whole, total ticket sales were up 895% on 2019, at one point exceeding 675,000 in a single month. This extraordinary success inevitably created scaling-up challenges, especially as ticket sales clustered around peak times when visitors – including those watching livestream video – were also at their most numerous. During these peaks, sales often exceed 20,000 tickets in a single hour.
Monthly ticket sales via this Wordpress, WooCommerce website now exceeed 100 times the level reached when Dream Car first approached us back in October 2018. Throughout this phenomenal growth, their website has operated with almost no downtime. Their Trustpilot rating remains ‘Excellent’ and, of nearly 6,000 reviews, some 50% specifically mention how good the website is. Growth has continued in 2021. Despite prompting hundreds of copycat rivals, Dream Car remains by far the biggest site of its kind in the UK.