Every second counts on the web. Even if your website already runs fast, certain factors, such as an unexpected spike in traffic, could result in lagged load times.
Why does this matter? According to studies, just a mere second of delay in load time could result in a 7 percent decrease in customer conversion rates. Yet, by improving your site’s speed by a second, your business could acquire as much as a 10 percent boost in revenue.
Therefore, optimizing your site for speed is not only financially important, but is also imperative to keeping a returning and happy customer.
Here at WP Engine, our platform is built to optimize your site for high-speed performance to keep customers engaged and increase conversions.
Download our white paper, “High-Octane, Conversion-Boosting WordPress Sites With WP Engine,” now and learn about four ways WP Engine supercharges your website so you can attain more revenue and boost conversion rates.
For more on the importance of site speed, check out our infographic, “How Site Speed Impacts Conversions,” and our special report, “5 Super Simple Steps To Speed Up Your WordPress Site.”