Websites are at the heart of a client’s business. They are the engine which powers all customer facing online interaction, as well as the mechanism via which digital marketers gather data and intelligence about their customers’ behaviours and buying habits. Modern websites need to balance great design, insightful content, UX, speed, security, and so much more.
The opportunity for digital agencies here is immense. But the pressure is on to get it right for clients the first time, every time. Sites need to be scalable, easy-to-use, and work as an engaging platform for hosting company content. Getting the CMS right is crucial.
In his latest article in Digital Marketing Magazine, WP Engine EMEA Managing Director Fabio Torlini discusses why WordPress is the CMS of choice.