If you’ve ever built an online product and wondered when it would be time to start also building your community on social media, this presentation is for you. In it, I talk about a number of the things that I do anytime I start building a brand’s reputation on social media (including WP Engine’s).

Typically, if you’re the product person, you don’t want to really spend your time on social media. Frankly, you shouldn’t spend much. But, you can start early to build your community as long as you focus on a process that is

  1. Consistent
  2. Persistent
  3. Automated

I go into detail on how to pick social networks, why Google+ is valuable, and how to automate your social media.