As a marketer, it’s your responsibility to safeguard data about your clients and ensuring that your data collection methods adhere to compliance mandates. Velocitize covers the changing information landscape and risk management in the age of the Internet of Things.
The current media model is going through another big shift and organizations need to look for new opportunities, collaboration, and innovation. Velocitize covers June Cohen’s talk at a forum organized by Reinvent and hosted by CapGemini’s Applied Innovation Exchange.
Star-studded commercials, driving causes, and emotional appeals played a big part in this year’s four-hour-long football phenomenon.
Ratings may have faltered during the Olympics, but the 2 week slate of events is still one of the best opportunities for reaching mass audiences on TV. Take a look at 3 of the biggest emerging trends among advertisers during the Olympics broadcasts.
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