Your ecommerce store might be making incredible revenue, but have you done all you can to max out sales? Shopping cart abandonment, an occasion where the consumer adds a product to cart but never completes the purchase, is likely to be costing your ecommerce store. In fact, 68 percent of all shopping instances end with an abandoned cart.

Here’s what you can do about it so you’re not missing out on potential revenue…

How to Reduce Shopping Cart Abandonment Rates

To tackle customers leaving their cart, there are some preventative measures you can take with your ecommerce store. Have you thought about offering free shipping? Does your ecommerce store have a “save for later” feature? What about displaying security badges?

In this white paper, take a look at 11 tips to help reduce your ecommerce store’s shopping cart abandonment rate, and ultimately, improve the overall online shopping experience.


Studies show that around 63 percent of cart abandonment instances should be recoverable. An add-to-cart means there was an express of interest in your product, but something halted the process. Therefore, an abandoned cart should be seen as an opportunity to make a sale.

Download the white paper now to learn about what causes shopping cart abandonment and the steps you can take to reduce it to drive more revenue to your ecommerce store.