In today’s noisy digital marketplace it can be challenging to differentiate yourself from the competition. As customer’s wants and needs continue to evolve, one thing stays the same – customer-centricity is the key to breeding brand loyalty.

A great product or service alone is no longer enough. This must be coupled with excellent customer service to maintain loyalty in a fickle market. The way to do this is to ensure customer support staff are experts in their field and products and services are constantly being developed and innovated. Businesses need to listen to customers and adapt and improve based on their feedback.

To understand more about how WP Engine keeps its customers at the centre of its strategy, read the full piece by CEO Heather Brunner here.