Since it began in the mid-1990s, Riverdance thas been a fan favorite, winning over audiences with its enchanting mix of traditional Irish and international dance music and its cast of highly-skilled dancers and musicians. But promoting Riverdance over the past two decades, and keeping it top of mind for new and old fans alike, has also been the result of a robust marketing effort, a core part of which is a website where fans can learn more about the show, search for tour dates, and buy tickets for upcoming performances.
The Riverdance marketing team built a WordPress site where fans could learn more about the show, search for tour dates, and buy tickets for upcoming performances. However, they soon found that stretching beyond their day-to-day capabilities would require a partner who could help them get more out of their WordPress digital experience. Check out the case study to find out how Riverdance leveraged WP Engine for help with SEO, speed, and uptime, so they could keep Riverdance in the spotlight.