Politico Europe sends out two newsletters—the Brussels Playbook and the London Playbook—to subscribers every weekday morning. While Politico’s publishers want these newsletters to be the first thing their subscribers read every day, they realized the early morning hours aren’t always the best time for people to sit down and read. In an effort to continue reaching readers at this time, Politico leveraged the AWS Polly plugin for WordPress, which converts text into lifelike speech, so readers can listen to the newsletters as they drop their kids off at school or commute to work.
Now, Politico’s newsletters are easily converted into an audio format so readers can listen to the content wherever they are. Read the case study to find out more.