Strategic and successful marketing goes beyond flawless design. To really ensure high conversions, a site must look beautiful and perform seamlessly. When websites don’t perform well, all the hard work on design goes to waste; site visitors bounce and are left with a bad taste in their mouth. The perfect balance lies in the combination of superb design and incredible functionality or a good ratio of form and function. However, often times, this can be quite difficult to accomplish.
Hear from the design, UX and ecommerce experts, Krystle Christensen and Collette Carlson of Digital River, who will walk you through steps you can take to optimize the flow of your website and maximize conversions. This webinar is suited for all levels-whether you’re setting up a site for the first time or looking for ways to make your site more efficient and maximize conversions.
Some things you’ll learn:
- Tips on learning from your existing traffic (A/B testing etc.)
- Common mistakes you might be making
- informational architecture-what is it and why should it matter to you?
- And more!
Can’t make it to the live event? Register anyway and we’ll send you a link to the recording afterward. See you there!