Welcome to Plugged In, where we take a look at some of the most popular WordPress plugins in various categories. This week, we look into the best plugins to help increase email subscribers to your newsletter. (For more information on WordPress plugins, download our ultimate guide.)
Email marketing is an incredibly important part of growing your business and spreading your message. Adding email functionality into your WordPress site is easy too — here are some plugins that can help assist you with this.
The first step to email marketing is building an email list. OptinMonster helps you do that. With this plugin, you can build opt-in forms that convert in a few minutes, plus they’re all mobile friendly. OptinMonster also works with many email services and you also have the ability to use custom HTML forms and shortcodes.
One of the most interesting things about this plugin is that it’s “among the pioneers in of exit-intent technology,” which helps you convert abandoning visitors to subscribers. Lastly, if those features don’t have you sold, the plugin has Page Level Targeting, that customizes your email to a user’s interaction levels and geographic location.
Now that you have an email list, it’s time to send your subscribers a newsletter. The Email Subscribers & Newsletters plugin helps manage newsletters, send automated emails when a blog post is published, and don’t worry, this plugin also helps you create leads. Newsletters can be constructed by using an HTML editor and you can include or exclude users when sending them your freshly made newsletter.
Everything is going well with your site, but you need to troubleshoot your outgoing email. Postman has great security support among many other features. The plugin also promises you will never lose an email to PHP mail again and carries a Connectivity Tester and Setup Wizard to configure and diagnose problems.
What are your favorite email plugins? Let us know in the comment section below. And be sure to check out our list of the 10 most popular plugins our customers use on our platform.