Welcome to Plugged In, where we take a look at some of the most popular WordPress plugins in various categories. This week, we look into the best WordPress plugins for lead generation. (For more information on WordPress plugins, download our ultimate guide.)

According to Hubspot, generating traffic and leads is the biggest challenge facing marketing departments today. The three most common lead-generation tactics are email marketing, event marketing, and content marketing. We’ve compiled a list below of plugins that can help you on the journey to optimizing your lead generation strategies through WordPress.

OptinMonster – Best WordPress Popup and Lead Generation Plugin

OptinMonster is a pro at creating conversions. The plugin allows you to create a popup, encouraging visitors to subscribe to your blog. There are eight “optins” to choose from that range from popup forms, floating bars, slide-ins, sidebar forms, after-post forms, in-line forms, mobile-only popup forms, and Canvas — all of which are mobile friendly. The plugin works with all email marketing services and is a pioneer in exit-intent technology that helps you track users mouse behavior and prompt them with a targeted message when they are about to leave.


Icegram is a lot like OptinMonster except with twenty design templates. The plugin boasts onhow you can create an opt-in form in under and minute and instantly grow your email list. They also provide detailed reports and in-depth stats on how your opt-in is performing. Premium add-ons include split testing, a feature that helps decide what variation works best for your audience with geo-targeting.

Formidable Forms

Formidable Forms allows you to start with a pre-built form template where you can then create your own custom forms. You can create unlimited forms with all essential field types and send unlimited email notifications to your user. The plugin provides calculations and graphs and stats based on your submitted data.

What are your favorite slider plugins? Let us know in the comment section below. And be sure to check out our list of the 10 most popular plugins our customers use on our platform.