The web is going to die because mobile is winning. Email is going to die because everyone uses instant messaging. We’ve heard it so many times, but the reality is these channels will never die. What we are seeing is more – more channels, more traffic, and more ways of reaching audiences.
Last year saw developers grappling with the complexity associated with the explosion of these channels and the device operating systems that come with the never-ending list of new devices on the market.
As we look ahead, mobile developers need to focus on getting micro-moments right – a concept developed by Google to highlight the moment where user demands meet user access via mobile.
It’s clear the smartphone has driven this behaviour and opportunity. So the question now is not what the possibilities are, but what can mobile developers do to maximise this?
WP Engine Vice President of Product Jason Jaynes examines the future for mobile developers in this Smart Chimps blog.