For many people around the world, walking remains their primary means of getting from place to place.
This lack of fast, accessible transportation can quickly turn everyday tasks into a struggle against time and fatigue. Going to school, seeing a doctor, or delivering goods to market are just a few of the critical tasks that become more challenging due to the barrier of distance.
World Bicycle Relief (WBR), a global nonprofit organization founded in 2005, addresses this issue head-on by providing specially designed, locally assembled bicycles to students, healthcare workers, and entrepreneurs in 20 different countries around the world.
Just like any nonprofit, WBR relies on donations and engagement from the local communities where its various global offices are located. In an effort to bolster the efforts of all its global locations, the team WBR decided to conduct a creative refresh of their website and equip it with geolocation functionality so it would serve up localized content based on a user’s IP address.
For help on the creative side, WBR engaged Blue State, a full-service digital agency that specializes in online fundraising, advocacy, social networking, and constituency development. For help with the tech aspects of the refresh, WBR engaged digital agency DxDy and WP Engine.
In this case study, we’ll examine WBR’s refresh requirements, the way agencies like Blue State and DxDy work with WP Engine to execute those requirements, as well as WP Engine GeoTarget, which WBR is now using to serve up local content from its global website to drive more donations and engagement. Read the full case study to find out more.