In the modern digital era all brands are publishers. They are curators of content and information that engage, entice, and excite their audience. Finding the right way to share and publish content – and thereby engage with your audience – is paramount.

With the right tools and technology partners, enterprise organisations can publish content that is up to the minute and responsive to their users’ needs as well as presented on-brand and on-trend.

For more, read the full story at b2bmarketing.net.


Fabio Torlini is Managing Director for WP Engine. Based in London’s Tech City, his main role is helping WP Engine launch their services into Europe. With over 15 years’ experience in the hosting and cloud industry, he has a thorough understanding of all aspects of IT B2B marketing, branding, PR, channel and management. Most notably in his career, Fabio helped build Rackspace to what it has become today – a leader in the cloud industry with revenues of $1.5 billion.