iFly has been empowering humans to experience the freedom and thrill of flight since the company was founded in 1998. Today, more than 10 million people have traveled to one of iFly’s 80 locations across the globe to fly in one of their wind tunnels. The iFly experience has also grown into a popular gift idea, and the holiday rush (from Black Friday through the end of the year) is a particularly busy time for the company’s website.

In recent years, iFly’s digital team has had to make strategic changes to keep up with high demand. The iFly website is a key component of the company’s relationship with customers, it serves as a channel of communication as well as a convenient eCommerce platform. For that reason, the performance of every single web page is important to iFly, as site performance is directly related to conversion rates.

In this Q&A, WP Engine talks to iFly’s Director of Digital Experience, Max Solodky, to find out more about how the company handles the holiday rush and what role WP Engine plays in the process.

Read the Q&A Now