Customer trust and brand advocacy are often attributed solely to the operational customer service a business delivers – and understandably so, as this is absolutely core to building trust. However, the importance of first impressions cannot be overstated.

A customer typically arrives at a website as a first touchpoint – it’s where their journey with a new brand begins. They’ve heard about a business and want to find out more.

A website says a lot about a company. It shows how much a business cares about its brand, and a prospect will make assumptions based on this. So, how can a website be used to not only create – but accelerate – customer trust and brand advocacy?

To find out how, read the full story on

A 25-year tech industry vet, Heather is passionate about building high performing global teams and businesses. When she’s not at WP Engine, Heather’s in the Bikram hot room or experiencing the world in tandem with her two amazing daughters. Follow Heather on Twitter @heatherjbrunner.