As part of our commitment to support startup communities around the world, WP Engine is leading the charge for Austin Startup Week’s marketing track.

Austin Startup Week, which will be held on October 2-7, is a five-day event where the technology community comes together to learn and celebrate its uniquely Austin culture. National experts from the Austin tech community will host tracks on topics ranging from cyber security and design to health tech, fundraising, gaming, and beyond.

This year, WP Engine is helping to organize a marketing track at ASW, which is completely free and open to anyone wanting to learn more about digital marketing. The track features talks from leaders in the field, including Jason Cohen, Founder and CTO of WP Engine; Shawn Collins, Founder of Affiliate Summit; and Noah Kagan, Founder of AppSumo.

The impressive lineup of sessions will equip marketers with the ideas and insights needed to take their startup to the next level. The AWS marketing track schedule is as follows:

October 3

4:00-5:00 p.m.: Marketing Mindset for Developers (WP Engine) will help you build products that sell and features an impressive lineup of experts. Speakers include,

  • Jason Cohen, CTO at WP Engine
  • Noah Kagan, Founder at AppSumo
  • Jamie Tardy, Eventual Millionaire

October 4

10:00-11:30 a.m.: Mastering Online Advertising: PPC, Affiliate, Email Marketing (Capital Factory) will equip you with new techniques to help take your PPC marketing the next level. Speakers include,

  • Bill Leake, CEO at Apogee Results
  • Shawn Collins, Founder at Affiliate Summit

October 5

10:00-11:30 a.m.: Winning With Words: Content Marketing, SEO, and Social (Capital Factory) dives into the basics of online marketing with the following experts:

  • Kate Buck Jr., Social Media Manager at KBJOnline
  • Lani Rosales, COO at
  • Paul O’Brien, Startup Executive

4:00-5:00 p.m.: Conversion Rate Optimization for Marketers and Designers (WP Engine) will help you turn your site visitors into customers and features insights from the following speakers:

  • Brian Masey, CEO at Conversion Sciences
  • Jeffrey Eisenburg, CEO at Buyer Legends LLC
  • Claire Vo, CEO at Experiment Engine

6:00-8:00 p.m.: ASW Marketers Happy Hour (Austin Ale House)

You can view a complete list of Austin Startup Week events here.

WP Engine is also organizing a special happy hour for all the marketers in Austin for ASW at the Austin Ale House on Wednesday, October 5 from 6:00 – 8:00 p.m. Space is limited, so be sure to register as soon as possible.

The famous Startup Crawl will take place on October 6. A massive city-wide event ending at the Capital Factory, the Startup Crawl showcases the legendary Austin entrepreneurial hospitality with startups all over the city opening their doors to job seekers, investors, and potential customers. With good drinks, cool office spaces, and interesting people you’ll find yourself wishing you had a little more time.

Organizing the marketing track at Austin Startup Week is just one small way WP Engine is committed to building local talent and further expanding our thriving startup culture. It is a community that helped us grow and thrive and we are excited to help other new startups and entrepreneurs do the same, right here in Austin.