{"id":5245,"date":"2023-05-17T07:26:52","date_gmt":"2023-05-17T13:26:52","guid":{"rendered":"https:\/\/wpengine.com\/builders\/?p=5245"},"modified":"2023-07-21T09:41:32","modified_gmt":"2023-07-21T14:41:32","slug":"wordpress-blocks-conversion","status":"publish","type":"post","link":"https:\/\/wpengine.com\/builders\/wordpress-blocks-conversion\/","title":{"rendered":"WordPress Blocks: Building Sections That Drive Conversion"},"content":{"rendered":"\n<p>In the increasingly competitive digital landscape, small businesses must optimize their websites to an unprecedented degree. As a result, calls to action have become more crucial than ever for driving engagement.<\/p>\n\n\n\n<p>With the enhanced features and functionalities in WordPress 6.2, designing conversion-focused sections of your website has never been easier.<\/p>\n\n\n\n<p>This article will demonstrate the construction of four indispensable website sections using blocks and the <a href=\"https:\/\/frostwp.com\/\">Frost WordPress theme<\/a>: an author box, a newsletter signup, a notification bar, and a product box.<\/p>\n\n\n\n<p><em><em>Feel free to watch the video version of this article or continue reading.<\/em><\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"WordPress Blocks: Building Sections That Drive Conversion\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Tm-RnFf_ino?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-group has-polar-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-2a9f3359 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--40)\">\n<p class=\"has-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\"><strong>Table of Contents<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#author-box\">Author Box<\/a><\/li>\n\n\n\n<li><a href=\"#newsletter-signup\">Newsletter Signup<\/a><\/li>\n\n\n\n<li><a href=\"#notification-bar\">Notification Bar<\/a><\/li>\n\n\n\n<li><a href=\"#product-box\">Product Box<\/a><\/li>\n\n\n\n<li><a href=\"#conclusion\">Conclusion<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"author-box\" style=\"margin-top:40px\">Author Box<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1276\" height=\"712\" src=\"https:\/\/wpengine.com\/builders\/wp-content\/uploads\/2023\/05\/frost-author-box.jpg\" alt=\"Author Box Pattern for Frost WordPress Theme\" class=\"has-border-color has-mirage-border-color wp-image-5254\" style=\"border-width:1px\" srcset=\"https:\/\/wpengine.com\/builders\/wp-content\/uploads\/2023\/05\/frost-author-box.jpg 1276w, https:\/\/wpengine.com\/builders\/wp-content\/uploads\/2023\/05\/frost-author-box-300x167.jpg 300w, https:\/\/wpengine.com\/builders\/wp-content\/uploads\/2023\/05\/frost-author-box-1024x571.jpg 1024w, https:\/\/wpengine.com\/builders\/wp-content\/uploads\/2023\/05\/frost-author-box-768x429.jpg 768w\" sizes=\"auto, (max-width: 1276px) 100vw, 1276px\" \/><\/figure>\n\n\n\n<p>An <a href=\"https:\/\/frostwp.com\/patterns\/author-box\/\">author box section<\/a> on a website is a small area that provides information about the author of a blog post. It usually includes the author\u2019s name, a photo, a brief description of their background, and often links to social media accounts. This section helps readers connect with the author and understand their qualifications or experience in the subject matter.<\/p>\n\n\n\n<p>A section like this is valuable because it adds credibility to your content and enhances trust among your readers, leading to better engagement, more social shares, and a stronger connection with your audience.<\/p>\n\n\n\n<p><em>Watch the video of this workshop section below:<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Build an Author Box with WordPress Blocks\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Qkla4aOR-tQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"newsletter-signup\" style=\"margin-top:40px\">Newsletter Signup<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1276\" height=\"848\" src=\"https:\/\/wpengine.com\/builders\/wp-content\/uploads\/2023\/05\/frost-newsletter-signup.jpg\" alt=\"Newsletter Signup Pattern for Frost WordPress Theme\" class=\"has-border-color has-mirage-border-color wp-image-5255\" style=\"border-width:1px\" srcset=\"https:\/\/wpengine.com\/builders\/wp-content\/uploads\/2023\/05\/frost-newsletter-signup.jpg 1276w, https:\/\/wpengine.com\/builders\/wp-content\/uploads\/2023\/05\/frost-newsletter-signup-300x199.jpg 300w, https:\/\/wpengine.com\/builders\/wp-content\/uploads\/2023\/05\/frost-newsletter-signup-1024x681.jpg 1024w, https:\/\/wpengine.com\/builders\/wp-content\/uploads\/2023\/05\/frost-newsletter-signup-768x510.jpg 768w\" sizes=\"auto, (max-width: 1276px) 100vw, 1276px\" \/><\/figure>\n\n\n\n<p>A <a href=\"https:\/\/frostwp.com\/patterns\/newsletter-signup\/\">newsletter signup section<\/a> on a website is an area where visitors can enter their email addresses to subscribe to your newsletter. This section typically includes a form or input field for email addresses, a call-to-action, and a brief explanation of the newsletter\u2019s content.<\/p>\n\n\n\n<p>A newsletter signup section helps you build and maintain an email list of interested users, allowing you to stay in touch with your audience, share relevant content, and directly promote your products or services to their inboxes. This strategy can increase engagement, drive traffic to your website, and boost conversions or sales.<\/p>\n\n\n\n<p><em>Watch the video of this workshop section below:<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Build a Newsletter Signup with WordPress Blocks\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/F1HI0SfbZYg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"notification-bar\" style=\"margin-top:40px\">Notification Bar<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"128\" src=\"https:\/\/wpengine.com\/builders\/wp-content\/uploads\/2023\/05\/frost-notification-bar.jpg\" alt=\"Notification Bar Pattern for Frost WordPress Theme\" class=\"wp-image-5256\" srcset=\"https:\/\/wpengine.com\/builders\/wp-content\/uploads\/2023\/05\/frost-notification-bar.jpg 1800w, https:\/\/wpengine.com\/builders\/wp-content\/uploads\/2023\/05\/frost-notification-bar-300x21.jpg 300w, https:\/\/wpengine.com\/builders\/wp-content\/uploads\/2023\/05\/frost-notification-bar-1024x73.jpg 1024w, https:\/\/wpengine.com\/builders\/wp-content\/uploads\/2023\/05\/frost-notification-bar-768x55.jpg 768w, https:\/\/wpengine.com\/builders\/wp-content\/uploads\/2023\/05\/frost-notification-bar-1536x109.jpg 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/><\/figure>\n\n\n\n<p>A <a href=\"https:\/\/frostwp.com\/patterns\/notification-bar\/\">header notification bar<\/a> is a small, attention-grabbing strip at the top of a website designed to display important messages or announcements. It is easily noticeable and can be customized to blend seamlessly with the overall design of your website.<\/p>\n\n\n\n<p>A header notification bar can significantly benefit your website by increasing user engagement and driving conversions. By showcasing limited-time offers, promotions, or important updates, you can create a sense of urgency, encouraging visitors to take action.<\/p>\n\n\n\n<p><em>Watch the video of this workshop section below:<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Build a Notification Bar with WordPress Blocks\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/U3qkvbBswDM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"product-box\" style=\"margin-top:40px\">Product Box<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1276\" height=\"550\" src=\"https:\/\/wpengine.com\/builders\/wp-content\/uploads\/2023\/05\/frost-product-box.jpg\" alt=\"Product Box Pattern for Frost WordPress Theme\" class=\"has-border-color has-mirage-border-color wp-image-5257\" style=\"border-width:1px\" srcset=\"https:\/\/wpengine.com\/builders\/wp-content\/uploads\/2023\/05\/frost-product-box.jpg 1276w, https:\/\/wpengine.com\/builders\/wp-content\/uploads\/2023\/05\/frost-product-box-300x129.jpg 300w, https:\/\/wpengine.com\/builders\/wp-content\/uploads\/2023\/05\/frost-product-box-1024x441.jpg 1024w, https:\/\/wpengine.com\/builders\/wp-content\/uploads\/2023\/05\/frost-product-box-768x331.jpg 768w\" sizes=\"auto, (max-width: 1276px) 100vw, 1276px\" \/><\/figure>\n\n\n\n<p>A <a href=\"https:\/\/frostwp.com\/patterns\/product-box\/\">product box section<\/a> on a website is a dedicated area that showcases a specific product or service. It usually includes an image of the product, a brief description, key features, pricing information, and a call-to-action button, such as \u201cAdd to Cart\u201d or \u201cLearn More.\u201d This highlights and promotes the product, making it easily accessible and appealing to website visitors.<\/p>\n\n\n\n<p>A product box section on your website is beneficial because it helps draw attention to your featured products or services, encouraging visitors to explore and purchase. Ultimately, this can lead to increased engagement, improved conversion rates, and a business sales boost.<\/p>\n\n\n\n<p><em>Watch the video of this workshop section below:<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Build a Product Box with WordPress Blocks\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/5hZxBmq4CFk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\" style=\"margin-top:40px\">Conclusion<\/h2>\n\n\n\n<p>Small businesses should optimize their websites by focusing on conversion-driven design elements. For example, incorporating key website sections like a notification bar, product box, newsletter signup, and author box can improve your website\u2019s performance and user experience.<\/p>\n\n\n\n<p>Using WordPress 6.2 and Frost, you can easily create these sections to engage visitors and encourage them to take action. A well-designed website increases your online presence, engagement, conversions, and success.<\/p>\n\n\n\n<div class=\"wp-block-group has-base-color has-text-color has-background has-link-color wp-elements-8604be1d4aa4bc46a3d5b3108dd68fec has-global-padding is-layout-constrained wp-container-core-group-is-layout-9b866ece wp-block-group-is-layout-constrained\" style=\"border-radius:12px;background-color:#000099;margin-bottom:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-group alignwide is-content-justification-left is-layout-flex wp-container-core-group-is-layout-75880670 wp-block-group-is-layout-flex\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-outermost-icon-block\"><div class=\"icon-container\" style=\"width:152px\"><svg fill=\"none\" viewBox=\"0 0 153 30\" aria-label=\"Frost logo\"><path fill=\"currentColor\" d=\"M46.605 29V5h3.943v24h-3.943Zm2.709-10.286v-3.6H61.52v3.6H49.314Zm0-10.114V5h12.789v3.6H49.314Zm20.134 10.217V15.56h6.069c1.211 0 2.148-.309 2.811-.926.686-.64 1.029-1.52 1.029-2.64 0-1.005-.332-1.851-.995-2.537-.662-.686-1.6-1.028-2.811-1.028h-6.103V5h6.274c1.509 0 2.835.309 3.978.926 1.142.594 2.022 1.417 2.64 2.468.64 1.029.96 2.206.96 3.532 0 1.394-.32 2.605-.96 3.634-.618 1.028-1.498 1.829-2.64 2.4-1.143.571-2.47.857-3.978.857h-6.274ZM66.74 29V5h3.942v24H66.74Zm13.165 0-8.4-10.423 3.669-1.337L84.877 29h-4.972Zm19.348.343c-1.715 0-3.315-.32-4.8-.96a12.422 12.422 0 0 1-3.909-2.64c-1.12-1.143-2-2.457-2.64-3.943-.617-1.509-.926-3.12-.926-4.834 0-1.715.309-3.315.926-4.8a12.72 12.72 0 0 1 2.606-3.909 11.793 11.793 0 0 1 3.874-2.64c1.486-.64 3.086-.96 4.8-.96s3.303.32 4.766.96a11.706 11.706 0 0 1 3.908 2.64 11.864 11.864 0 0 1 2.606 3.943c.64 1.486.96 3.086.96 4.8s-.32 3.326-.96 4.834a11.954 11.954 0 0 1-2.606 3.909c-1.097 1.12-2.388 2-3.874 2.64-1.463.64-3.04.96-4.731.96Zm-.069-3.772c1.623 0 3.04-.365 4.251-1.097a7.612 7.612 0 0 0 2.88-3.017c.709-1.303 1.063-2.8 1.063-4.491 0-1.258-.205-2.4-.617-3.429a7.625 7.625 0 0 0-1.68-2.709 7.356 7.356 0 0 0-2.606-1.782c-.982-.412-2.08-.617-3.291-.617-1.6 0-3.017.365-4.251 1.097-1.212.708-2.172 1.703-2.88 2.982-.686 1.28-1.029 2.766-1.029 4.458 0 1.257.194 2.422.583 3.497.411 1.051.971 1.954 1.68 2.708a8.006 8.006 0 0 0 2.606 1.783c1.005.412 2.103.617 3.291.617Zm23.047 3.772c-1.897 0-3.509-.343-4.834-1.029-1.326-.686-2.515-1.691-3.566-3.017l2.674-2.674c.663.96 1.452 1.714 2.366 2.263.914.525 2.08.788 3.497.788 1.326 0 2.377-.274 3.154-.823.8-.548 1.2-1.302 1.2-2.262 0-.8-.205-1.452-.617-1.955-.411-.503-.96-.914-1.646-1.234a13.279 13.279 0 0 0-2.228-.891c-.8-.275-1.612-.572-2.434-.892-.8-.343-1.543-.766-2.229-1.268-.663-.503-1.2-1.155-1.611-1.955-.412-.8-.618-1.817-.618-3.051 0-1.417.343-2.617 1.029-3.6.709-1.006 1.657-1.772 2.846-2.297 1.188-.526 2.514-.789 3.977-.789 1.577 0 2.983.309 4.217.926 1.257.617 2.274 1.406 3.051 2.366l-2.674 2.674c-.686-.777-1.406-1.349-2.16-1.714-.731-.389-1.577-.583-2.537-.583-1.189 0-2.126.24-2.811.72-.663.48-.995 1.154-.995 2.023 0 .731.206 1.325.617 1.782.412.435.949.812 1.612 1.132a30.47 30.47 0 0 0 2.228.857c.823.274 1.635.583 2.435.926a8.744 8.744 0 0 1 2.228 1.337c.686.525 1.235 1.211 1.646 2.057.411.846.617 1.909.617 3.189 0 2.148-.766 3.851-2.297 5.108-1.509 1.257-3.554 1.886-6.137 1.886ZM140.307 29V5.686h3.943V29h-3.943ZM132.49 8.6V5h19.577v3.6H132.49ZM14.286.714 28.57 29.286H0L14.286.714ZM28.571 10.238l9.524 19.048h-4.762L26.19 15l2.381-4.762Z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<p class=\"has-small-font-size wp-container-content-9cfa9a5a\" style=\"line-height:1.5\">The ultimate WordPress theme <br>for website builders.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-right is-nowrap is-layout-flex wp-container-core-buttons-is-layout-b315634e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline-base\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/wpeng.in\/frost-builders\/\" style=\"border-radius:99px;padding-top:10px;padding-right:24px;padding-bottom:10px;padding-left:24px\" target=\"_blank\" rel=\"noreferrer noopener\">Download \u2192<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In the increasingly competitive digital landscape, small businesses must optimize their websites to an unprecedented degree. As a result, calls to action have become more crucial than ever for driving [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":5249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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