{"id":116262,"date":"2021-03-30T13:26:00","date_gmt":"2021-03-30T18:26:00","guid":{"rendered":"https:\/\/wpengine.com\/?p=116262"},"modified":"2025-05-14T13:32:56","modified_gmt":"2025-05-14T18:32:56","slug":"wp-engine-award-winning-documentary-makeshift-available-on-apple-tv-other-vod-platforms","status":"publish","type":"post","link":"https:\/\/wpengine.com\/case-studies\/wp-engine-award-winning-documentary-makeshift-available-on-apple-tv-other-vod-platforms\/","title":{"rendered":"WP Engine\u2019s Award-Winning Documentary make|SHIFT Available Now on Apple TV and Other VOD Platforms"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>AUSTIN, Texas \u2014 March 30, 2021<\/strong> \u2014 <a href=\"https:\/\/wpengine.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WP Engine<\/a>, the world\u2019s most trusted WordPress technology company, today announced the release of its feature-length, award-winning documentary <a href=\"https:\/\/makeshift.film\/\" target=\"_blank\" rel=\"noreferrer noopener\">make|SHIFT<\/a>, which explores the history of modern advertising and the role that creative technology played in its evolution.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The documentary is widely available for purchase or rent today via most video-on-demand platforms, such as Apple TV,<strong> <\/strong>Google Play, iTunes, Vimeo, Vudu and YouTube. The film highlights the makers, agencies and brands who had the courage to adopt new technologies, test new business models, and in so doing drive the Internet forward. WP Engine worked with <a href=\"http:\/\/september.club\/\" target=\"_blank\" rel=\"noreferrer noopener\">September Club<\/a>, <a href=\"https:\/\/heyletsgo.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">HeyLet\u2019sGo!<\/a> and <a href=\"http:\/\/gravitasventures.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gravitas<\/a> to create and distribute this feature-length film, directed by <a href=\"https:\/\/www.imdb.com\/name\/nm1093063\/?ref_=nv_sr_srsg_0\">Casey Suchan<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis film, about adaptability in the face of an ever-shifting digital landscape, celebrates the agency leaders who dared to say \u2018yes\u2019 to new technologies, and stretched our idea of what\u2019s possible,\u201d said Lisa Box, Senior Vice President and General Manager &#8211; Enterprise Business Unit at WP Engine. \u201cWe realized there was a need to tell this story given these pioneers led the change from an advertising world where you could pay for attention to one where you had to earn it. This need for digital creativity is even more relevant today as we look to exit the pandemic.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>make|SHIFT<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">From the heyday of TV advertising to the dawn of the Internet to the rise of the headless digital experience, make|SHIFT is a story about the agencies and makers behind some of the world\u2019s most successful brands. WP Engine interviewed a range of agency founders and executives who helped advertising evolve from the \u201cMad Men\u201d era of one-to-many advertising to a new age centered around the Internet where consumers have the power to determine how, when and where they connect with a brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the advertising industry finds itself in a period of evolution, adaptation and, ultimately, rebirth, advertisers must again learn to harness technology to find new ways of earning the attention of audiences. The film\u2019s portrayal of the scrappy determination that led agencies to revolutionary successes five, 10 and 20+ years ago we hope will inspire a new generation of leaders.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agencies featured include 10up, 72andSunny, Active Theory, Barbarian, Crispin Porter Bogusky, Crowd Favorite, Digital Kitchen, Droga5, Elephant, Havas, Hello Monday, HUGE, Humanaut, Instrument, Johannes Leonardo, MediaMonks, Organic, Pereira O\u2019Dell, Sid Lee USA, Unit9, The Venturous, The Webby Awards and Wieden+Kennedy. Agency founders in the documentary include Alex Bogusky (Crispin Porter Bogusky), John Boiler (72andSunny), David Droga (Droga5), Piero Frescobaldi (Unit9), Jake Goldman (10up), Justin Lewis (Instrument), David Littlejohn (Humanaut), Karim Marucci (Crowd Favorite), Nick Mountford (Active Theory), PJ Pereira (Pereira O&#8217;Dell), Nick Strada (The Venturous), Wesley ter Haar (MediaMonks) and many other industry leaders.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Please visit <a href=\"https:\/\/makeshift.film\/\" target=\"_blank\" rel=\"noreferrer noopener\">make|SHIFT<\/a>, a film by WP Engine, for more information on where to rent or buy the documentary.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>About WP Engine<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/wpengine.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WP Engine<\/a>, the world\u2019s most trusted WordPress technology company, powers the freedom to create on WordPress. We provide the most relied upon and trusted brands and developer-centric WordPress products for companies and agencies of all sizes, <strong>including <\/strong><a href=\"https:\/\/wpengine.com\/headless-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Headless WordPress<\/strong><\/a><strong>, Flywheel, Local and Genesis. <\/strong>Headquartered in Austin, Texas, WP Engine has offices in Brisbane, Australia; Krak\u00f3w, Poland; Limerick, Ireland; London, England; Omaha, Nebraska and San Antonio, Texas. Read more at <a href=\"https:\/\/wpengine.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.wpengine.com<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Contact<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Eric Jones<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"mailto:press@wpengine.com\" target=\"_blank\" rel=\"noreferrer noopener\">press@wpengine.com<\/a>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>About Gravitas<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gravitas Ventures is an all rights independent film distributor \u2013 bringing you the movies you want in theaters and On Demand. As consumer habits evolve, Gravitas is a cutting edge 21st century independent film distributor with the ability to release a film in over a billion homes worldwide. Gravitas Ventures is a Red Arrow Studios company. <a href=\"http:\/\/gravitasventures.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/gravitasventures.com\/<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>About September Club<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">September Club is a collective of editors, producers and directors who specialize in documentaries \u2014 from feature films to digital shorts &amp; shows. Their work has regularly been featured at film festivals such as Sundance, Toronto, Venice and SXSW and has been produced in collaboration with clients such as Hulu, Live Nation, A&amp;E Films, AppleTV+, BBC Films, CNN Films, Innerscope, ESPN Films and Netflix. <a href=\"http:\/\/september.club\/\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/september.club\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AUSTIN, Texas \u2014 March 30, 2021 \u2014 WP Engine, the world\u2019s most trusted WordPress technology company, today announced the release of its feature-length, award-winning documentary make|SHIFT, which explores the history of modern advertising and the role that creative technology played in its evolution.&nbsp; The documentary is widely available for purchase or rent today via most<span class=\"tile__ellipses\">&hellip;<\/span><span 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