{"id":124845,"date":"2022-01-04T07:08:48","date_gmt":"2022-01-04T13:08:48","guid":{"rendered":"https:\/\/wpengine.com\/?p=124845"},"modified":"2025-05-14T13:33:18","modified_gmt":"2025-05-14T18:33:18","slug":"a-woo-years-resolution-supporting-smb-ecommerce-businesses-in-2022","status":"publish","type":"post","link":"https:\/\/wpengine.com\/case-studies\/a-woo-years-resolution-supporting-smb-ecommerce-businesses-in-2022\/","title":{"rendered":"A Woo Year\u2019s Resolution: Supporting SMB eCommerce Businesses in 2022"},"content":{"rendered":"\n<p>As I was doing my holiday shopping toward the end of 2021, I realized just how many of my product searches began on a very large, popular eCommerce site that many of us use as our default online shopping destination. What I realized I wasn\u2019t doing though, was buying from small and medium businesses on the web.<\/p>\n\n\n\n<p>Having spent the last 26 years working in digital and with digital-first businesses, I know all too well the value of a strong and diverse economy on the web, and buying from small and medium businesses is a healthy and important part of the diversity that gives the web its strength.<\/p>\n\n\n\n<p>That\u2019s why I\u2019ve decided to commit to making at least one purchase from a small or medium-sized WooCommerce store, every single month of 2022.&nbsp;<\/p>\n\n\n\n<p>I\u2019m calling it my Woo Year\u2019s resolution and I\u2019d love for you to join me in doing the same.<\/p>\n\n\n\n<p>Now, of course, you may not buy something from a Woo store every single month like I will, but making a point out of \u201cbuying Woo\u201d is a great way to support small and medium-sized eCommerce stores on the web.<\/p>\n\n\n\n<p>To make it easier for you to join me in this Woo Year\u2019s resolution, I\u2019ve made the following video to show you some of the techniques I\u2019ll use to find awesome WooCommerce stores throughout the year to fulfill my resolution:<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/wpengine.com\/wp-content\/uploads\/2021\/12\/Woo-Year-Resolution.mp4\"><\/video><\/figure>\n\n\n\n<p>In the video, I walk through the four techniques I will use to find specific products or get inspired by some of the best WooCommerce sites on the web:&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/woocommerce.com\/showcase\/\" target=\"_blank\" rel=\"noreferrer noopener\">WooCommerce Showcase<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/woocommerce.com\/success-stories\/\" target=\"_blank\" rel=\"noreferrer noopener\">Success Stories<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.awwwards.com\/websites\/woocommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Awwwards<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/search?q=rc+airplanes+woocommerce&amp;rlz=1C5GCEM_enUS957US957&amp;oq=rc+airplanes+woocommerce&amp;aqs=chrome..69i57.5993j0j7&amp;sourceid=chrome&amp;ie=UTF-8\" target=\"_blank\" rel=\"noreferrer noopener\">Google Search + \u201cwoocommerce\u201d<\/a><\/li>\n<\/ul>\n\n\n\n<p>If you\u2019d like to join me in your own Woo Year\u2019s resolution let us know in the comments or tag us on Twitter <a href=\"https:\/\/twitter.com\/wpengine?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\" target=\"_blank\" rel=\"noreferrer noopener\">@wpengine<\/a> and use the hashtag #buywoo22!<\/p>\n\n\n\n<p>If you\u2018re interested in building or upgrading your WooCommerce store, check out WP Engine\u2019s <a href=\"https:\/\/wpengine.com\/woocommerce\/\">eCommerce hosting platform<\/a>, optimized for fast, secure WooCommerce stores, or <a href=\"#sales\">speak to a representative now<\/a>.\u00a0\u00a0<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Also, thanks to the awesome<a href=\"https:\/\/woocommerce.com\/?utm_source=partner_wpengine&amp;utm_medium=referral&amp;utm_campaign=woo-years-resolution\" target=\"_blank\" rel=\"noreferrer noopener\"> team at WooCommerce<\/a> who provided a few staff picks of their favorite small and medium eCommerce stores using Woo. Check out what they had to say:&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Ken Lam, Customer Success<\/strong> <\/p>\n\n\n\n<p>Favorite site: <a href=\"https:\/\/www.ioliving.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">ioliving.co.uk<\/a><\/p>\n\n\n\n<p><em><span class=\"has-inline-color has-tiffany-color\">\u201cWhat\u2019s interesting about Inside Out Living is their focus to bring the indoor lifestyle outdoors. They have a great blog section with lots of curated content to support and encourage that lifestyle. They also recently started designing and manufacturing their own furniture. Everyone in the company is very customer-focused, from the CEO who speaks to customers daily to a published phone number and chat function on the homepage. My favorite part is the mobile experience, it brings together shopping, social, community, and instant chat really well.\u201d<\/span><\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Jonathan Marsan, Data Scientist<\/strong> <\/p>\n\n\n\n<p>Favorite site: <a href=\"https:\/\/bettersax.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">bettersax.com<\/a><\/p>\n\n\n\n<p><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-tiffany-color\"><em>\u201cJay, the founder, provides such engaging content. I\u2019ve learned a ton of tips on how to become a better saxophone player through the courses they offer and their social media channels.\u201d<\/em><\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Beau Lebens, Head of Engineering<\/strong> <\/p>\n\n\n\n<p>Favorite site: <a href=\"https:\/\/www.rodeo-labs.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">rodeo-labs.com<\/a><\/p>\n\n\n\n<p><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-tiffany-color\"><em>\u201cI love this site because it integrates content, social, and commerce, but most of all because the folks who run it are an awesome small custom bike shop here in Denver, who have a cult following all around the world. They\u2019re able to operate their direct-to-consumer business, end to end on WooCommerce, and it feels great to know I\u2019m part of that in some small way.\u201d<\/em><\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>If you\u2018re interested in building or upgrading your WooCommerce store, check out WP Engine\u2019s <a href=\"https:\/\/wpengine.com\/ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">eCommerce hosting platform<\/a>, optimized for fast, secure WooCommerce stores, or <a href=\"#sales\">speak to a representative now<\/a>.&nbsp;<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As I was doing my holiday shopping toward the end of 2021, I realized just how many of my product searches began on a very large, popular eCommerce site that many of us use as our default online shopping destination. What I realized I wasn\u2019t doing though, was buying from small and medium businesses on<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":153,"featured_media":124847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82],"tags":[],"class_list":["post-124845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Woo Year\u2019s Resolution: Supporting SMB eCommerce in 2022.<\/title>\n<meta name=\"description\" content=\"I\u2019ll be making at least one purchase from a small or medium-sized WooCommerce store, every single month of 2022\u2014join me in doing the same!\" \/>\n<meta name=\"robots\" content=\"noindex, 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