{"id":13951,"date":"2016-03-14T10:47:15","date_gmt":"2016-03-14T15:47:15","guid":{"rendered":"https:\/\/wpengine.com\/?p=13951"},"modified":"2024-06-06T09:12:52","modified_gmt":"2024-06-06T14:12:52","slug":"future-open-source-content-management","status":"publish","type":"post","link":"https:\/\/wpengine.com\/case-studies\/future-open-source-content-management\/","title":{"rendered":"SXSW: The Future Of Open Source Content Management"},"content":{"rendered":"

Open source content management systems are fueling digital transformation and have\u00a0become an essential\u00a0tool for the enterprise, Dietmar Rietsch, CEO of Pimcore, said in his SXSW Interactive speech, The Future Of Open Source Content Management.<\/em><\/p>\n

Here are a few key takeaways from Rietsch’s talk:<\/p>\n

The future of open source CMS software is to enable digital transformations.<\/strong>
\nAccording to Rietsch, open source content management has evolved beyond managing just blogs and websites and has\u00a0become an integral part of the full customer lifecycle and the underpinning of a brand’s entire digital experience, including apps, social, and more.<\/p>\n

\u201cBasically you have to adapt to consumer behavior,\u201d Rietsch said in reference to the future of open source content management. Rietsch presented\u00a0statistics that show\u00a076 percent of people say marketing has changed more in the past two years than over the past 50 years, and 87 percent say digital transformation is a competitive opportunity.<\/p>\n

\u201cYou\u2019ve got to start with the customer experience and work backwards to the technology. You have to obey the rules. It\u2019s about experiences and how you utilize technologies in terms of the user experience. Change has to occur or else you have a really big problem,\u201d Rietsch said.<\/p>\n

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WordPress powers the majority of the top 1 million websites.<\/figcaption><\/figure>\n

Open source content management is a growing player in the enterprise space.<\/strong>
\nSixty-four percent of companies that leverage\u00a0open source projects are enterprises, Rietsch said, and 93 percent of those enterprises said their organizations’ use of open source tools has increased or remained the same in the past year.<\/p>\n

Things that are critical for future of open source content management<\/strong><\/p>\n

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The things modern content management must do.<\/figcaption><\/figure>\n
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\u201cConsistent data aggregated from multiple sources is a single point of data truth for delivering user experiences,\u201d said Rietsch.<\/figcaption><\/figure>\n

Along with consistent data being key to modern\u00a0open source content management, Rietsch added that in order to be truly omni-channel open source CMSs must deliver experiences across both digital (social, mobile, desktop, etc.)\u00a0and\u00a0traditional (POS, web-to-print) channels.<\/p>\n

“Content should fit the needs of the consumer,” said Rietsch.\u00a0“It’s all about targeting and delivering your message.” He added, “modern content management systems are mostly framework driven, taking the approach where you can build anything.\u00a0An\u00a0API driven framework approach is the core to keeping modern in today’s digital transformation. It’s crucial to have so you can connect your CMS natively to all kinds of third-party applications to really communicate your content.”<\/p>\n

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The hills you must climb to stay up-to-date with modern content management systems.<\/figcaption><\/figure>\n

To\u00a0keep up with the future of open source content management, Rietsch said it’s imperative to\u00a0incorporate these things into your business strategy:<\/p>\n