Today, we\u2019re proud to launch a new brand campaign that was completely produced top to bottom by our in-house brand and creative team, with 15 WP Engine employees as our live-action acting talent. <\/p>\n\n\n\n
This is a true labor of love from the people who actually live and breathe WP Engine\u2019s \u201cwe\u2019ve got your back\u201d ethos every day. From weeks of brand strategy research and brand messaging development to creative concepting, scripting, character casting, staging and prop design, video production and editing, original music score and more\u2014our team literally did it all. <\/p>\n\n\n\n
The actor playing Dave, the WordPress developer overwhelmed with all he has to do to keep WordPress humming is Tray Harrington. In real life, he\u2019s a passionate WP Engine technical onboarding manager who helps stressed customers troubleshoot and find serenity every day. <\/p>\n\n\n\n
Nicholas Petersen, who is personifying WP Engine as our meditative Sage, is a senior product designer who works to make our user experiences increasingly more beautiful and intuitive every day as we continue to roll-out new design, build, power, and manage capabilities. <\/p>\n\n\n\n
We\u2019ve been working hard over the last year to develop the visual language and story-telling paths to effectively convey the spirit of who we are as a brand. Yes, we\u2019re known for our managed platform for WordPress<\/a> and the role we\u2019ve played as a leading WordPress innovator. It\u2019s wild to think that we now enable more of the top 200,000 sites in the world than anyone else. We\u2019ve earned a reputation for being extremely reliable and performant for any size or complexity of site and online store. <\/p>\n\n\n\n We ensure that all sites meet the table stakes consumer expectations for radical speed<\/a> (loading in less than 0.5 seconds), high reliability<\/a>, and iron-clad security<\/a>. This is essential for Google rankings, for offering an engaging experience to your sites\u2019 visitors, for growing your business\u2014and ultimately protecting and celebrating your brand and your stories.<\/p>\n\n\n\n But what our partners and customers tell us is that while they absolutely want, need, and depend on our technical reliability, and they love our innovations that push WordPress forward, what they really value is us: our people, our expertise, our friendly culture and how we celebrate every interaction with our customers and agency partners. <\/p>\n\n\n\n We hope we capture a bit of this in our choice to put our people forward in our new brand videos. We\u2019d love for you to check out the new campaign!<\/p>\n\n\n\n