Designing digital experiences is becoming increasingly complex year over year. Performance and accessibility are assumed, and users have come to expect highly personalized experiences across the digital touchpoints they encounter every day. <\/p>\n\n\n\n
Brands and agencies must adapt to the needs of their users by creating digital experiences that not only adhere to modern best practices for development, but also fulfill the hyper-individualized needs of each consumer.<\/p>\n\n\n\n
To explore the nuances of UX-focused design, WP Engine<\/a>, in partnership with The Webby Awards<\/a>, recently hosted a Crafted Future panel discussion titled UX For a New Era. <\/p>\n\n\n\n The Crafted Future series shines a light on some of the most important topics surrounding the way developers, marketers, and other creative professionals are shaping the web and the future, and the most recent panel discussion, which you can view in its entire here, includes L+R<\/a> Digital Product Designer Jingxuan Yu, CMYK<\/a> Digital Designer Celine Wang, and WP Engine<\/a> Lead Web UX Designer Andrea Wofford. <\/p>\n\n\n\n Throughout the discussion, all three panelists dive into the trends defining UX in 2024\u2014from artificial intelligence and hyper-personalization to accessibility and more\u2014while more than 600 attendees from Philly to France and far beyond joined in the discussion to explore the changing digital design landscape, what works, and how to focus your design efforts on the most important factor: the needs of the end user.<\/p>\n\n\n\n Read on for a breakdown of the expert insights shared during the panel or watch the full session on demand!<\/p>\n\n\n\n