{"id":152380,"date":"2024-07-18T11:59:00","date_gmt":"2024-07-18T16:59:00","guid":{"rendered":"https:\/\/wpengine.com\/?p=152380"},"modified":"2025-05-14T13:33:29","modified_gmt":"2025-05-14T18:33:29","slug":"wp-engine-acquires-nitropack","status":"publish","type":"post","link":"https:\/\/wpengine.com\/case-studies\/wp-engine-acquires-nitropack\/","title":{"rendered":"WP Engine Acquires NitroPack, Extending Leadership in Managed Site Performance for WordPress"},"content":{"rendered":"\n

AUSTIN, Texas\u2014JULY 18, 2024\u2014<\/strong>WP Engine<\/a>, a global web enablement company providing premium WordPress products and solutions, today announced its acquisition of NitroPack<\/a>, an all-in-one SaaS solution for improving site speed and performance metrics, including Google’s Core Web Vitals<\/a>. <\/p>\n\n\n\n

With an installed base spanning more than 219,000 websites, NitroPack fills a critical need as a comprehensive website performance solution that empowers users with intuitive automation for frontend site speed optimizations with little to no technical expertise required. <\/p>\n\n\n\n

“NitroPack exemplifies the technical ingenuity and performance optimizations required to meet today’s online demands,” said WP Engine Chairwoman and CEO Heather Brunner. “This single solution can replace multiple optimization tools, and hundreds of thousands of users have discovered its powerful combination of advanced performance improvements and ease of use. We are excited to add this technology suite to WP Engine’s industry-leading WordPress platform and products.” <\/p>\n\n\n\n

Innovative, customer-driven results <\/h2>\n\n\n\n

NitroPack was previously introduced to WP Engine customers with the launch of Page Speed Boost<\/a>, which leverages NitroPack\u2019s proprietary WordPress optimization technology. The acquisition will further strengthen WP Engine’s website performance capabilities, providing customers with innovative features and flexibility for site optimization. <\/p>\n\n\n\n

Since its launch, Page Speed Boost adoption has consistently grown with customers seeing significant improvements in Google Lighthouse scores, which measure Core Web Vitals. These include a 34% average improvement in desktop scores and a 132% average improvement in mobile scores. <\/p>\n\n\n\n

Similar improvements have also been seen across NitroPack\u2019s wider customer base. Software provider, OfficeRnD<\/a> experienced a 12.5% boost in key page conversions<\/a> and a 10% increase in overall website conversion rate after implementing NitroPack on its website. Additionally, the site\u2019s mobile performance score improved to over 90, and it passed all Core Web Vitals, significantly enhancing SEO visibility and user experience. <\/p>\n\n\n\n

These customer results align with NitroPack\u2019s mission to provide easy access to world-class performance, and support its founders\u2019 vision for a faster, more accessible web.<\/p>\n\n\n\n

\u201cOver the past year, our partnership with WP Engine has highlighted our shared vision and values. We are both passionate about making websites faster,\u201d said NitroPack Co-founder and CEO Georgi Petrov. <\/p>\n\n\n\n

\u201cHaving sold companies before, we’re highly selective about who we do business with, and our journey with WP Engine has reaffirmed that they\u2019re the right fit for our team, our technology, and our customers. This acquisition is more than a business transaction, it’s the culmination of a relationship built on trust, shared goals, and a mutual commitment to innovation.\u201d <\/p>\n\n\n\n

Differentiated technology <\/h2>\n\n\n\n

NitroPack\u2019s advanced technology drives impressive results through robust automation and optimizations for superior page load times and overall site performance. <\/p>\n\n\n\n

Key features include proprietary speed algorithms, advanced caching, and a built-in global CDN, which enable users to achieve faster load times without writing code or relying on developer resources. <\/p>\n\n\n\n

\u201cNitroPack\u2019s technology makes it easier to ensure faster load times while giving developers time back to focus on more important projects,\u201d said WP Engine SVP and Chief Product Officer Ezinne Udezue. \u201cThe acquisition will enable WP Engine\u2019s customers to harness this technology more broadly, as future innovations will allow them to tailor NitroPack’s features to their specific site needs.\u201d <\/p>\n\n\n\n

\n

About WP Engine <\/strong><\/h2>\n\n\n\n

WP Engine<\/a> empowers companies and agencies of all sizes to build, power, manage, and optimize their WordPress websites and applications with confidence. Serving 1.5 million customers across 150+ countries, the global technology company provides premium, enterprise-grade solutions, tools, and services, including specialized platforms for WordPress, industry-tailored eCommerce<\/a> and agency<\/a> solution suites, and developer-centric tools like Local<\/a>, Advanced Custom Fields<\/a>, and more. WP Engine\u2019s innovative technology and industry-leading expertise are why 8% of the web visits a WP Engine-powered site daily. Learn more at casestudies26.wpengine.com<\/a>.<\/p>\n<\/div>\n\n\n\n

Contact <\/h2>\n\n\n\n

WP Engine<\/strong> <\/p>\n\n\n\n

press@wpengine.com<\/a><\/p>\n\n\n\n

832.492.0305<\/p>\n","protected":false},"excerpt":{"rendered":"

AUSTIN, Texas\u2014JULY 18, 2024\u2014WP Engine, a global web enablement company providing premium WordPress products and solutions, today announced its acquisition of NitroPack, an all-in-one SaaS solution for improving site speed and performance metrics, including Google’s Core Web Vitals. 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