{"id":152628,"date":"2024-07-29T12:15:06","date_gmt":"2024-07-29T17:15:06","guid":{"rendered":"https:\/\/wpengine.com\/?p=152628"},"modified":"2025-11-25T10:08:32","modified_gmt":"2025-11-25T16:08:32","slug":"crafted-future-the-future-of-design-accessibility","status":"publish","type":"post","link":"https:\/\/wpengine.com\/case-studies\/crafted-future-the-future-of-design-accessibility\/","title":{"rendered":"Crafted Future: The Future of Design &amp; Accessibility"},"content":{"rendered":"\n<p>Today, a well-designed and accessible website is a necessity.&nbsp;<\/p>\n\n\n\n<p>As your digital front door, you want your site to be welcoming and easy for everyone to navigate, creating a seamless and inclusive experience for all users.<\/p>\n\n\n\n<p>That\u2019s why, in the latest <a href=\"https:\/\/www.webbyawards.com\/crafted-with-code\/events\/\" target=\"_blank\" rel=\"noreferrer noopener\">Crafted Future<\/a> event presented by <a href=\"https:\/\/www.webbyawards.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Webby Awards<\/a> and <a href=\"https:\/\/wpengine.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WP Engine<\/a>, experts were asked to weigh in on the importance of accessible design in the modern age and what it means to design accessible digital experiences.&nbsp;<\/p>\n\n\n\n<p>Panelists included WP Engine Web UX Design Manager Nicholas Tilley, <a href=\"https:\/\/bellweather.agency\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bellweather Agency<\/a> Co-founder and Chief Creative Officer Louis Lee,&nbsp;and&nbsp;<a href=\"https:\/\/www.marriott.com\/marriott\/aboutmarriott.mi\" target=\"_blank\" rel=\"noreferrer noopener\">Marriott International<\/a> Senior Interactive Designer for Content Marketing, Kia Delgado. The discussion was moderated by,&nbsp;The Webby Awards General Manager Nick Borenstein.<\/p>\n\n\n\n<p>Read on to delve deeper into what the experts had to say about effective website design and the key elements of accessibility.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Crafted Future: The Future of Design and Accessibility\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/r7CJ1vBbMMc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Finding balance between accessibility and design<\/h2>\n\n\n\n<p>Accessibility is necessary in modern web design, but what\u2019s easy to forget is that the foundational principles of accessibility overlap with the principles of great design.&nbsp;<\/p>\n\n\n\n<p>Lee called attention to this fact during the panel discussion.<\/p>\n\n\n\n<p>\u201cThere\u2019s a misconception that accessibility somehow compromises design, but if we really look at some of the baseline core principles of accessible design\u2014strong contrast in colors, strong contrast in type sizes, clear hierarchy\u2014those principles of accessibility are also principles of good design in general,\u201d he said.<\/p>\n\n\n\n<p>Other panelists agreed and took time to highlight the importance of finding the right balance between accessibility and design innovation.<\/p>\n\n\n\n<p>Delgado used the <a href=\"https:\/\/traveler.marriott.com\/travel-by-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marriott Bonvoy Travel By Design<\/a> site as an example of striking that balance. <a href=\"https:\/\/www.webbyawards.com\/crafted-with-code\/travel-by-design-hub-marriott-international\/\" target=\"_blank\" rel=\"noreferrer noopener\">The intent of the Travel By Design site<\/a> is to increase the end user\u2019s awareness of Marriott\u2019s portfolio of hotels. Marriott Bonvoy owns 30+ brands, so travelers might not even know they\u2019re staying at a Marriott-owned property.&nbsp;<\/p>\n\n\n\n<p>\u201cWe were figuring out a way to balance the design because we have so many different properties that we\u2019re featuring that have all these different looks, but how do we bring that into a space that feels cohesive while letting these images shine?\u201d said Delgado.<\/p>\n\n\n\n<p>\u201cWhat we landed on was having a more minimal black and white design, so that the photos can really shine, the visuals come through, and the page is easy to navigate.\u201d<\/p>\n\n\n\n<p>The page design helps connect the dots between the Marriott brand and the concept of beautifully designed hotels. For their efforts, the editorial site was nominated for a Webby Award in the Best Homepage category for Websites and Mobile Sites, and it\u2019s being <a href=\"https:\/\/www.youtube.com\/watch?v=p6MK9U4RPHY&amp;list=PLUIctPjPADH-wWcn4OmWRMPel-5r7hEDn\" target=\"_blank\" rel=\"noreferrer noopener\">featured in this year\u2019s Crafted With Code<\/a> showcase as an example of beautiful, accessible design.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Identifying the tools for success<\/h2>\n\n\n\n<p>One obstacle designers, especially those on small teams, tend to face when building accessible sites is finding the right tools to build and test their environments. Panelists shared both current tools for success as well as hopes for what the future could bring to further improve accessibility testing.<\/p>\n\n\n\n<p>Some of the resources mentioned include <a href=\"https:\/\/www.figma.com\/community\/accessibility\" target=\"_blank\" rel=\"noreferrer noopener\">Figma accessibility tools<\/a> and <a href=\"https:\/\/www.w3.org\/TR\/WCAG20\/\" target=\"_blank\" rel=\"noreferrer noopener\">the Web Content Accessibility Guidelines (WCAG<\/a>), as well as free content created by accessibility advocates on YouTube. At the end of the day, no matter what tools you use, the most important thing a designer can bring to the table is a willingness to understand the entirety of their audience.<\/p>\n\n\n\n<p>\u201cI think the greatest tool a designer has in their toolbox is empathy,\u201d said Tilley.&nbsp;<\/p>\n\n\n\n<p>\u201cSo I would recommend reaching out to someone who is experiencing or has experienced a disability and educate yourself on what they struggle with so you can understand that perspective.\u201d<\/p>\n\n\n\n<p>When ideating on the potential for future tools, panelists shared the hope that Artificial Intelligence (AI) may hold the key to providing smaller teams with the resources they need to properly test for accessibility.&nbsp;<\/p>\n\n\n\n<p>\u201cIf you give small designers, small shops that don\u2019t have access to user research, a tool that allows them to get that input from users with disabilities\u2014if an AI tool like that could bring that power, could mimic the experiences of people with disabilities\u2014it could bring about more education,\u201d Tilley said.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI: Accessibility assistant or adversary?<\/h2>\n\n\n\n<p>Speaking of artificial intelligence, panelists approached the subject with healthy doses of both skepticism and optimism.&nbsp;<\/p>\n\n\n\n<p>While AI technology has <a href=\"https:\/\/www.simplilearn.com\/challenges-of-artificial-intelligence-article\" target=\"_blank\" rel=\"noreferrer noopener\">presented challenges<\/a> with bias, panelists agreed that, if configured well, it could also be leveraged to aid in accessibility efforts.<\/p>\n\n\n\n<p>\u201cI think AI is one of those unavoidable topics, and it feels really relevant to accessibility. I have a lot of optimism about how AI-powered tools can really aid us as makers in terms of accessibility and web design.\u201d said Lee.<\/p>\n\n\n\n<p>Panelists also grappled with the conflict between the benefits that personalized experiences offer to users and the need to protect the data that makes personalization possible. They agreed that accessibility and personalization can exist at the same time as quality data privacy, and it all comes down to ethical site construction.<\/p>\n\n\n\n<p>\u201cPersonalization is sometimes seen as the enemy, but I think it\u2019s great,\u201d said Tilley.&nbsp;<\/p>\n\n\n\n<p>\u201cIt just takes a certain amount of personal responsibility. You have to understand what you want to share and how to protect what you don\u2019t want to share.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Creating buy-in around accessible design<\/h2>\n\n\n\n<p>According to the World Health Organization, <a href=\"https:\/\/www.who.int\/news-room\/fact-sheets\/detail\/disability-and-health\" target=\"_blank\" rel=\"noreferrer noopener\">about 16% of the world&#8217;s population lives with some form of disability<\/a>. In the United States alone, <a href=\"https:\/\/www.cdc.gov\/ncbddd\/disabilityandhealth\/features\/kf-adult-prevalence-disabilities.html\" target=\"_blank\" rel=\"noreferrer noopener\">nearly one in four adults has a disability<\/a>, as reported by the Centers for Disease Control and Prevention (CDC).&nbsp;<\/p>\n\n\n\n<p>These numbers reflect a substantial portion of potential website users who might face challenges navigating a poorly designed site.<\/p>\n\n\n\n<p>So, when panelists were asked how they ensured stakeholders\u2019 buy-in for accessible design before building or reimagining a site, they were very clear: accessibility is not optional.<\/p>\n\n\n\n<p>\u201cAccessibility is the law for businesses in their physical realm as well as their digital spaces. Quite literally, by law, you should be accessible. So if CEOs or managers at your company are unsure of it, frame the conversation around proofing yourself for now and in the future against potential litigation,\u201d said Lee.&nbsp;<\/p>\n\n\n\n<p>\u201cA light but professional threat might be a great way to start having that conversation,\u201d he joked.<\/p>\n\n\n\n<p>An accessible website isn&#8217;t just good practice\u2014it&#8217;s good business. <a href=\"https:\/\/nucleusresearch.com\/research\/single\/the-internet-is-unavailable\/%5C\" target=\"_blank\" rel=\"noreferrer noopener\">Studies have shown<\/a> that businesses lose out on billions of dollars in potential revenue each year due to inaccessible websites.&nbsp;<\/p>\n\n\n\n<p>And because search engines prioritize accessibility by boosting the rankings of accessible sites, inaccessibility can cause your content to get lost in the shuffle. By taking accessibility into consideration from the jump, you\u2019re more likely to succeed in whatever your digital goals may be.<\/p>\n\n\n\n<p>\u201cIt\u2019s a common misconception that accessibility is an add-on at the end\u2014it\u2019s that extra work that you do,\u201d said Tilley.&nbsp;<\/p>\n\n\n\n<p>\u201cBut it\u2019s our job as designers to educate people that it doesn\u2019t have to be that. If we are taking into consideration accessibility in the very beginning\u2014in the design phases, in the execution phases\u2014it\u2019s not that extra time. It\u2019s built into the process. And the ROI is huge because you\u2019re broadening your audience with a minimal amount of investment if you do it correctly.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Crafted Future?<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.webbyawards.com\/crafted-with-code\/events\/\" target=\"_blank\" rel=\"noreferrer noopener\">Crafted Future<\/a> is a series of panel discussions featuring experts recognized in <a href=\"https:\/\/www.youtube.com\/playlist?list=PLUIctPjPADH-wWcn4OmWRMPel-5r7hEDn\" target=\"_blank\" rel=\"noreferrer noopener\">Crafted with Code<\/a>, a collaborative showcase presented by The Webby Awards and WP Engine that highlights Webby-recognized website work and shares the stories behind the builds.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Since 2019, the virtual event series has been exploring topics impacting the work of digital professionals as told by top-level experts in their fields. You can find all the <a href=\"https:\/\/www.youtube.com\/@TheWebbyAwards\" target=\"_blank\" rel=\"noreferrer noopener\">previous Crafted Future discussions<\/a> on <a href=\"https:\/\/www.youtube.com\/@TheWebbyAwards\" target=\"_blank\" rel=\"noreferrer noopener\">The Webby Awards\u2019 YouTube channel<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Craft your future with WP Engine<\/h2>\n\n\n\n<p>WP Engine is committed to creating the best, most innovative technologies to help developers build beautiful, accessible sites on WordPress. Craft the future of the web on WP Engine. Check out <a href=\"https:\/\/wpengine.com\/plans\/\" target=\"_blank\" rel=\"noreferrer noopener\">our plans<\/a> or <a href=\"\/contact\/\">talk to an expert<\/a> about what WP Engine can do for your site!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, a well-designed and accessible website is a necessity.&nbsp; As your digital front door, you want your site to be welcoming and easy for everyone to navigate, creating a seamless and inclusive experience for all users. That\u2019s why, in the latest Crafted Future event presented by The Webby Awards and WP Engine, experts were asked<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":318,"featured_media":152630,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79,1],"tags":[688],"class_list":["post-152628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event","category-uncategorized","tag-webby-awards"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crafted Future: The Future of Design &amp; Accessibility<\/title>\n<meta name=\"description\" content=\"In this Crafted Future event, experts discussed how accessibility is quickly becoming the key component that\u2019s driving great design web-wide\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crafted Future: The Future of Design &amp; 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