{"id":157083,"date":"2025-08-26T14:56:04","date_gmt":"2025-08-26T19:56:04","guid":{"rendered":"https:\/\/wpengine.com\/?p=157083"},"modified":"2026-01-26T02:53:00","modified_gmt":"2026-01-26T08:53:00","slug":"crafted-future-code-for-good","status":"publish","type":"post","link":"https:\/\/wpengine.com\/case-studies\/crafted-future-code-for-good\/","title":{"rendered":"Crafted Future: Code for Good"},"content":{"rendered":"\n<p>Creating meaningful social change isn\u2019t the work of a single person or organization\u2014it\u2019s the result of collaboration. Nonprofits, agencies, and digital platforms must work together to tell compelling stories, expand reach, and inspire action.<\/p>\n\n\n\n<p>That spirit of collaboration was the focus of <a href=\"https:\/\/youtube.com\/playlist?list=PLWeKJ75kFs5SqW5O05cmSYegnX537LIa9&amp;si=NhXVbVVj8gq2-HwS\" target=\"_blank\" rel=\"noreferrer noopener\">Crafted Future:<\/a> <a href=\"https:\/\/wpengine.com\/blog\/crafted-with-code-code-for-good\/\" target=\"_blank\" rel=\"noreferrer noopener\">Code for Good<\/a>, a virtual event exploring what it takes to design digital experiences that move people to make a difference.<\/p>\n\n\n\n<p>From storytelling to strategy, attendees learned how a new website for <a href=\"https:\/\/wpengine.com\/case-studies\/brooklyn-org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brooklyn Org<\/a> reinvigorated the nonprofit\u2019s digital presence to inspire community action, and even earned a Webby Award for its efforts.<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/hxACpHtsSNQ?si=WtQ6pbg1CepS19wV\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\">What is Crafted Future?<\/h2>\n\n\n\n<p><a href=\"https:\/\/wpengine.com\/crafted-with-code\/\/\" target=\"_blank\" rel=\"noreferrer noopener\">Crafted with Code<\/a>, now in its sixth year, is an annual showcase sponsored by WP Engine that highlights impressive Webby-recognized projects built on WordPress<sup>\u24c7[1]<\/sup>.<\/p>\n\n\n\n<p>Crafted Future is a virtual event series that dives deeper into Crafted with Code stories, sharing unique insights into key considerations for planning, producing, and optimizing Webby-worthy projects.<\/p>\n\n\n\n<p>You can find all the <a href=\"https:\/\/youtube.com\/playlist?list=PLWeKJ75kFs5SqW5O05cmSYegnX537LIa9&amp;si=NhXVbVVj8gq2-HwS\" target=\"_blank\" rel=\"noreferrer noopener\">previous Crafted Future discussions<\/a> on The Webby Awards\u2019 YouTube channel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Meet the panel<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.webbyawards.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Webby Awards<\/a> General Manager <a href=\"https:\/\/www.linkedin.com\/in\/nborenstein\/\">Nick Borenstein<\/a> moderated this Crafted Future panel and was joined by <a href=\"https:\/\/wpengine.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WP Engine<\/a> Senior Manager of Agency Partnerships <a href=\"https:\/\/www.linkedin.com\/in\/suzigaiser\/\" target=\"_blank\" rel=\"noreferrer noopener\">Suzi Gaiser<\/a>, <a href=\"https:\/\/tealmedia.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Teal Media<\/a> Technical Director <a href=\"https:\/\/www.linkedin.com\/in\/austin-whipple\/\" target=\"_blank\" rel=\"noreferrer noopener\">Austin Whipple<\/a>, and President &amp; CEO of <a href=\"https:\/\/brooklyn.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brooklyn Org<\/a> <a href=\"https:\/\/www.linkedin.com\/in\/jocelynnerainey\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jocelynne Rainey<\/a>.<\/p>\n\n\n\n<p>Together, they recounted how their teams collaborated to bring Brooklyn Org\u2019s mission to life online.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What does it mean to code for good?<\/h2>\n\n\n\n<p>The panel opened with a broad discussion of what it actually means to code for good. Teal Media has 16 years of experience doing just that as an agency with a reputation for producing \u201ccreative with a conscience.\u201d<\/p>\n\n\n\n<p>Rainey was quick to point out the intricacies of what coding for good truly entails, as the digital presence of a nonprofit\u2014much like the individuals who work for it\u2014has to fulfill various needs.<\/p>\n\n\n\n<p>\u201cI think building for good is understanding that you have a lot of different stakeholders that you\u2019re bringing to the table through your website,\u201d said Rainey.&nbsp;<\/p>\n\n\n\n<p>\u201cYou want to make sure that there\u2019s something there for everyone\u2014there are donors, folks who want to volunteer, nonprofits, people looking for services, staff members, and board members\u2014so it has to be a place where everyone is welcome.\u201d<\/p>\n\n\n\n<p>Creating a well-branded website that shares an organization\u2019s message and fulfills essential user needs is no small task, so the conversation drilled in on how Teal Media worked with Brooklyn Org and WP Engine to craft a clear, compelling message on a foundation built for growth.<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/HjGC9RgOUYQ?si=Vp4aPVREpagngi-K\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\">The Brooklyn Org project<\/h2>\n\n\n\n<p>The new Brooklyn Org project came from a stroke of genius sprinkled with luck. The organization, formerly named Mother New York, was looking for a way to narrow its message and speak more directly to residents of Brooklyn, a borough with a population large enough to make it the third-largest city in the United States.<\/p>\n\n\n\n<p>\u201cMy Chief of Staff had been keeping an eye on the <a href=\"http:\/\/brooklyn.org\" target=\"_blank\" rel=\"noreferrer noopener\">brooklyn.org<\/a> URL, which had not been purchased, recognizing that it was a great opportunity for us to reach a larger audience,\u201d said Rainey.&nbsp;<\/p>\n\n\n\n<p>\u201cWe went through a rebranding process, and the website inspired the new name. We consider ourselves Brooklyn\u2019s organization, so this helped us tell our story a lot better.\u201d<\/p>\n\n\n\n<p>With a new name and a domain to match, the organization partnered with Teal Media to start conceptualizing its new digital home.<\/p>\n\n\n\n<p>\u201cWhile we\u2019re the experts in some aspects,\u201d said Austin Whipple, \u201cit\u2019s really the clients who are the most expert in their own communities, so it\u2019s about pairing our knowledge together.\u201d<\/p>\n\n\n\n<p>Using WordPress as the core CMS, a new custom theme, and a large library of flexible components, all built upon WP Engine\u2019s managed WordPress hosting, Teal Media was able to build a digital solution that meets the various needs of Brooklyn Org.&nbsp;<\/p>\n\n\n\n<p>The new site espouses Brooklyn Org\u2019s mission in a way that speaks to its vast network of nonprofits, donors, volunteers, and individuals seeking resources or assistance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A digital home with connection at the core<\/h2>\n\n\n\n<p>Collaboration between Brooklyn Org, Teal Media, and WP Engine was vital in keeping the development of the new site on track, and everyone had their roles to play.&nbsp;<\/p>\n\n\n\n<p>The Brooklyn Org team, being closest to the mission, worked closely with Teal Media to ensure every element felt intentional. WP Engine also worked closely with the agency from a technical perspective to meet their needs.<\/p>\n\n\n\n<p>\u201cThe way that I always give the analogy is that WP Engine is essentially the plot where someone wants to build their dream website,\u201d said Suzi Gaiser.&nbsp;<\/p>\n\n\n\n<p>\u201cWe then work with agencies like Teal Media, the digital architects who can build that dream site. Our platform is where the house lives, so we want to ensure it\u2019s performant, scalable, and secure.\u201d<\/p>\n\n\n\n<p>Teal Media\u2014the architects of Brooklyn Org\u2019s new digital home\u2014then have to make judgment calls about how to provide the best experience, both for end users and for the individuals who will continue to make updates and create new content down the line.<\/p>\n\n\n\n<p>\u201cIt\u2019s about setting reasonable guardrails. There are a lot of WordPress page builders out there, and you can do a lot of good with those or a lot of damage. Not every organization has dedicated website management folks,\u201d said Whipple.<\/p>\n\n\n\n<p>\u201cWe build sets of components which are then used to compose individual pages. It\u2019s like a page builder but slightly more restrictive, so we\u2019re not asking a busy comms staffer to sit down for an hour and craft a press release,\u201d he continues.&nbsp;<\/p>\n\n\n\n<p>\u201cWe just ask for the content a page needs to contain, check a couple of boxes for taxonomy, click publish, and it\u2019s up there. It\u2019s related to other relevant content and matches the brand standards we set out at the start of the project.\u201d<\/p>\n\n\n\n<p>With the foundation in place and the architects happy with the build, the organization can continue to expand upon a clear, authentic, and consistent message. Even as they grow, find new audiences, and publish new content, the Brooklyn Org site will still feel deeply connected to and rooted in its community.<\/p>\n\n\n\n<p>\u201cBeing clear, being concise, and being true to who you are as an organization is really important,\u201d said Rainey.&nbsp;<\/p>\n\n\n\n<p>\u201cMaking sure folks have a place to go to hear your story is critical.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Keep crafting the future of the web with WP Engine<\/h2>\n\n\n\n<p>Thank you to our partners at the Webby Awards for your continued partnership, and to Dr. Rainey and Austin Whipple for sharing your time and insights. We\u2019ll continue to share more <a href=\"https:\/\/wpengine.com\/crafted-with-code\/\" target=\"_blank\" rel=\"noreferrer noopener\">Crafted With Code<\/a> stories throughout the year, so stay tuned to the WP Engine blog to check out even more Webby-worthy projects!<\/p>\n\n\n\n<p>Looking for a plot to build your next great digital destination? Join us this Thursday to learn why digital architects trusted WP Engine as the foundation for 43% of Webby-nominated sites built with WordPress this year!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating meaningful social change isn\u2019t the work of a single person or organization\u2014it\u2019s the result of collaboration. Nonprofits, agencies, and digital platforms must work together to tell compelling stories, expand reach, and inspire action. That spirit of collaboration was the focus of Crafted Future: Code for Good, a virtual event exploring what it takes to<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":318,"featured_media":157085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79,1290],"tags":[1477,1479],"class_list":["post-157083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event","category-tech-partnerships","tag-crafted-future","tag-crafted-with-code"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crafted Future: Code for Good<\/title>\n<meta name=\"description\" content=\"Check out this Crafted Future event to learn how Brooklyn Org, Teal Media, and WP Engine worked together to create a Webby 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