{"id":157334,"date":"2025-10-29T09:19:31","date_gmt":"2025-10-29T14:19:31","guid":{"rendered":"https:\/\/wpengine.com\/?p=157334"},"modified":"2025-11-19T16:11:09","modified_gmt":"2025-11-19T22:11:09","slug":"crafted-with-code-code-that-scales","status":"publish","type":"post","link":"https:\/\/wpengine.com\/case-studies\/crafted-with-code-code-that-scales\/","title":{"rendered":"Crafted With Code: Code That Scales"},"content":{"rendered":"\n<p><a href=\"https:\/\/wpengine.com\/crafted-with-code\/\" target=\"_blank\" rel=\"noreferrer noopener\">Crafted With Code<\/a> is back with another batch of Webby-worthy projects! The second phase of this year\u2019s showcase, Code that Scales, spotlights Webby-recognized experiences built to evolve\u2014whether digitally, creatively, or strategically.<\/p>\n\n\n\n<p>Now in its sixth year, Crafted With Code is a collaborative showcase created by WP Engine and the Webby Awards. It celebrates the innovation, craftsmanship, and collaboration behind some of the internet\u2019s most extraordinary sites\u2014all built on WordPress<sup>\u00ae[1]<\/sup>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-lapis-color has-text-color has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/www.youtube.com\/playlist?list=PLUIctPjPADH9CVzpalr1g4MYTmoR7Gr_n\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Watch the playlist for more Crafted With Code content<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This year, 30% of all Webby-recognized projects in the Websites &amp; Mobile Sites category were built on WordPress, and 43% of those WordPress sites were powered by <a href=\"https:\/\/wpengine.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WP Engine<\/a>, demonstrating how WordPress and WP Engine are empowering builders to scale bold ideas into world-class digital experiences.<\/p>\n\n\n\n<p>Read on to discover how these Code that Scales projects are pushing boundaries of design, performance, and storytelling.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Code that Scales: Growth In Action<\/h2>\n\n\n\n<p>Code that Scales: Growth In Action celebrates the sites and creators building future-ready digital architecture through flexible, scalable sites crafted to perform beautifully as audiences, technologies, and ambitions grow.<\/p>\n\n\n\n<p>\u201cScalability is about more than just traffic or speed\u2014it\u2019s about creating future-proof digital foundations that adapt as a company\u2019s vision and their customers\u2019 demands evolve,\u201d said Regina Yuan, WP Engine Director of Brand.<\/p>\n\n\n\n<p>\u201cThese projects show how designers and developers combine creativity with technical sophistication to build sites that will evolve alongside each of the brands they serve.\u201d<\/p>\n\n\n\n<p>The following Code that Scales participants\u2014each powered by <a href=\"https:\/\/wpengine.com\/products\/\" target=\"_blank\" rel=\"noreferrer noopener\">WP Engine\u2019s platform<\/a>\u2014represent just a few of 2025\u2019s Webby-recognized experiences built to grow, adapt, and endure over time.<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/wahz6i01OzA?si=N3mFCBIOiZg_t5My\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/gelatolaboca.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gelato La Boca<\/a> by <a href=\"https:\/\/matchboxstudio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Matchbox Studio<\/a><\/h2>\n\n\n\n<p><a href=\"https:\/\/winners.webbyawards.com\/2025\/websites-and-mobile-sites\/general-desktop-mobile-sites\/food-drink\/322326\/gelato-la-boca-website\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Webby Winner<\/strong><\/a><strong> | Food &amp; Drink<\/strong><\/p>\n\n\n\n<p><strong>Flavorful design peppered with personality<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/wpengine.com\/case-studies\/gelato-la-boca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gelato La Boca<\/a> is bringing authentic Argentinian gelato to Dallas. The team at Matchbox Studio developed a component-based design system blending rich interactivity with performance-driven efficiency to bring their bold vision to life online.<\/p>\n\n\n\n<p>The site captures the vibrant colors and textures of La Boca, the iconic neighborhood in Buenos Aires from which the company took its name, using 3D elements, subtle motion, and immersive visuals to express the brand\u2019s equally vibrant identity.<\/p>\n\n\n\n<p>Every interaction feels intentional, inviting visitors to explore flavors and connect with the brand\u2019s story. Behind the scenes, the scalable foundation of the site ensures that Gelato La Boca\u2019s digital presence can grow right along with it.<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/3XkLvw73Ovs?si=EF8DhcpNl7WAmK5f\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/kybourbontrail.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kentucky Bourbon Trail<sup>\u00ae<\/sup><\/a> by <a href=\"https:\/\/www.lewiscommunications.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lewis<\/a><\/h2>\n\n\n\n<p><a href=\"https:\/\/winners.webbyawards.com\/2025\/websites-and-mobile-sites\/general-desktop-mobile-sites\/travel-lifestyle\/329866\/kentucky-bourbon-trail\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Webby People\u2019s Voice Winner<\/strong><\/a><strong> | Travel &amp; Lifestyle<\/strong><\/p>\n\n\n\n<p><strong>Scalable storytelling meets spirited design<\/strong><\/p>\n\n\n\n<p>The world\u2019s best bourbon experiences come from Kentucky, and the <a href=\"https:\/\/wpengine.com\/case-studies\/kentucky-bourbon-trail\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kentucky Bourbon Trail<sup>\u00ae<\/sup><\/a> website makes finding them easy. Built by Lewis, the site connects visitors to Kentucky\u2019s legendary distilleries, tourist destinations, and hospitality through an immersive, scalable design.<\/p>\n\n\n\n<p>As bourbon tourism continues to boom, the site was designed for growth and flexibility, using a modular content system and a future-ready architecture that streamlines the onboarding process for new partners and distilleries.&nbsp;<\/p>\n\n\n\n<p>Lewis created a digital experience that mirrors the human journey of finding great bourbon, inviting users to explore, sip, and savor every stop along the way. Kentucky Bourbon Trail\u2019s new, scalable travel hub can now evolve alongside the bourbon industry it celebrates, delivering craftsmanship and storytelling worthy of America\u2019s native spirit.<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/5urb-v9hj5o?si=L0CKMtjHEjgRVGZ8\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/olsonkundig.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Olson Kundig<\/a> by <a href=\"https:\/\/builtbycivilization.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Civilization<\/a><\/h2>\n\n\n\n<p><a href=\"https:\/\/winners.webbyawards.com\/2025\/websites-and-mobile-sites\/general-desktop-mobile-sites\/architecture-art-design\/333960\/olson-kundig\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Webby Nominee<\/strong><\/a><strong> | Architecture, Art &amp; Design<\/strong><\/p>\n\n\n\n<p><strong>Architectural excellence meets cinematic interactivity<\/strong><\/p>\n\n\n\n<p>For nearly six decades, <a href=\"https:\/\/wpengine.com\/case-studies\/olson-kundig\/\" target=\"_blank\" rel=\"noreferrer noopener\">Olson Kundig<\/a> has been designing architecture defined by true artistry. Their new website, crafted by the team at Civilization, invites visitors behind the curtain of one of the world\u2019s most respected architectural design firms.<\/p>\n\n\n\n<p>Built as a cinematic digital experience, the new site mirrors the firm\u2019s ethos of experimentation and transparency. A dynamic, personalized timeline traces the evolution of Olson Kundig\u2019s work from its origins in Seattle through its modern projects across six continents.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/olsonkundig.com\/play\/\" target=\"_blank\" rel=\"noreferrer noopener\">Play section<\/a> reimagines content discovery as a streaming-style experience where visitors can easily browse videos, interviews, and podcasts. The new site will continue to scale alongside the firm\u2019s legacy while elevating how design storytelling is shared online, balancing beauty, functionality, and depth in perfect proportion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Scale your success on WP Engine<\/h2>\n\n\n\n<p>Want to hear more about how these scalable, standout experiences were created? Head to the <a href=\"https:\/\/www.youtube.com\/playlist?list=PLUIctPjPADH9CVzpalr1g4MYTmoR7Gr_n\" target=\"_blank\" rel=\"noreferrer noopener\">Crafted With Code YouTube playlist<\/a> to watch exclusive behind-the-scenes videos, or visit the <a href=\"https:\/\/www.webbyawards.com\/crafted-with-code\/\" target=\"_blank\" rel=\"noreferrer noopener\">Crafted With Code site<\/a> to explore all the Webby-recognized projects in the showcase.<\/p>\n\n\n\n<p>If you\u2019re ready to build future-proof sites that scale with your business, learn how WP Engine\u2019s platform is ready to help you scale for success in <a href=\"https:\/\/wpengine.com\/resources\/webinar-managed-hosting-product-showcase\/\" target=\"_blank\" rel=\"noreferrer noopener\">this recent webinar<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crafted With Code is back with another batch of Webby-worthy projects! The second phase of this year\u2019s showcase, Code that Scales, spotlights Webby-recognized experiences built to evolve\u2014whether digitally, creatively, or strategically. Now in its sixth year, Crafted With Code is a collaborative showcase created by WP Engine and the Webby Awards. It celebrates the innovation,<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":318,"featured_media":157335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,1290],"tags":[1479],"class_list":["post-157334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","category-tech-partnerships","tag-crafted-with-code"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crafted With Code: Code That Scales<\/title>\n<meta name=\"description\" content=\"Explore Code That Scales, the latest Crafted With Code showcase from WP Engine and The Webby Awards, featuring future-ready sites built to evolve.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta 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