{"id":2746,"date":"2013-05-21T17:30:15","date_gmt":"2013-05-21T22:30:15","guid":{"rendered":"https:\/\/wpengine.com\/?p=2746"},"modified":"2024-06-06T09:31:51","modified_gmt":"2024-06-06T14:31:51","slug":"why-move-from-tumblr-to-wordpress-ownership-and-creative-control","status":"publish","type":"post","link":"https:\/\/wpengine.com\/case-studies\/why-move-from-tumblr-to-wordpress-ownership-and-creative-control\/","title":{"rendered":"Why Move from Tumblr to WordPress? Ownership and Creative Control"},"content":{"rendered":"

\"Why<\/p>\n

In a bold attempt at an image makeover this week, Yahoo acquired Tumblr for a cool billion dollars<\/a>. The acquisition of the CMS slash social network has shaken up the world of blogging and created some uncertainty for folks who have build an audience on the Tumblr platform. Despite Yahoo!\u2019s promise \u201cto not screw it up<\/a>,\u201d folks are worried that they may lose their content if Yahoo decides to shut Tumblr down altogether. Yahoo\u2019s track record with companies they acquire is spotty.<\/p>\n

The outcome of Yahoo\u2019s goal to acquire relevancy with the younger set remains to be seen. So what\u2019s happening to all of the clever content creators and zeitgeist influencers of Tumblr as we know\/knew it? Well, many of them are holding out and staying loyal to the platform where they built their audience, and many signs point to that being a good move. Dance with the one that brung ya, and all.<\/p>\n

But there\u2019s also been a huge spike in pages imported from Tumblr to WordPress over the last weekend. Tens of thousands<\/a> have already made the migration. Tumblr bloggers are now flocking to WordPress<\/a>.<\/p>\n

Whirlwind of Importing<\/h3>\n

WordPress\u2019 co-founder Matt Mullenweg posted some the numbers<\/a> on his blog. Within a single hour last night, 72,000 new blog posts were imported into WordPress. Though it\u2019s a small percentage of Tumblr\u2019s 50.9 billion posts, it\u2019s still way, way more than WordPress\u2019 Sunday evening average of 500 posts total.<\/p>\n

Let\u2019s think about why this might be a smart move for certain bloggers. Is WordPress a viable option for your blog<\/a>?<\/p>\n

Yes, the acquisition is nudging independent Tumblr bloggers to consider their options, but even without Yahoo\u2019s interference, there\u2019s a valid argument that the migration to WordPress is a natural progression for anyone serious about blogging. After getting their audience and their content started on Tumblr, some users will be looking for more control over their site, as well as their content.<\/p>\n

Own Your Content<\/h3>\n

WordPress means ultimate freedom and ownership. Everything you publish on WordPress you own. And, since WordPress is open source, you can manage, tweak, control, and design virtually every aspect of your blog, front-end to back-end. As well, since WordPress is open-source software, and not \u201cowned\u201d by a company, WordPress can never be acquired and no one is ever going to serve you ads.<\/p>\n

The knock-out combo of freedom and ownership is a big reason why WordPress makes up 17% of the Internet and 48% of the top 100 blogs are WordPress<\/a>. It\u2019s free, it\u2019s open-source, and it\u2019s all yours.<\/p>\n

WordPress Ease of Use<\/h3>\n

WordPress gives you dramatically more control of your site. But, if you can navigate Tumblr, basic WordPress is not much of a stretch as far as learning curve goes. But it\u2019s a huge leap as far as capabilities go.<\/p>\n

WordPress\u2019s richer functionality adds much more creative freedom and variety. Customizable themes and tons of plugins from places like WooThemes<\/a> and Themeforest<\/a> (to name two) make it possible for your blog to be literally one of a kind. Add WordPress meetups in cities all over the globe, WordPress has an amazing community to follow, interact with, and become part of!<\/p>\n

Friends Forever<\/h3>\n

It also helps that WordPress and Tumblr have always been friendly with each other\u2014complimentary even<\/a>. They are not mutually exclusive in the least. In fact, Tumblr\u2019s own blog used to be on WordPress. Migrating only takes a few clicks<\/a> and you\u2019ve imported your entire Tumblr site to a fresh WordPress install. Also, with Publicize<\/a>, WordPress users can share their posts instantly to a number of social networks, including Tumblr – with a single click.<\/p>\n

That really just scratches the surface of how WordPress and Tumblr are complementary, and why WordPress would be a solid option for your blog to graduate to.<\/p>\n

With the mission to contribute to the democratization of publishing, Matt Mullenweg is pretty much the opposite of a corporate sellout<\/a>. So however you decide to handle the news about Tumblr\u2019s acquisition, bringing your Tumblr content into WordPress is a surefire way to ensure ownership of your content and creative freedom for your blog.<\/p>\n","protected":false},"excerpt":{"rendered":"

In a bold attempt at an image makeover this week, Yahoo acquired Tumblr for a cool billion dollars. The acquisition of the CMS slash social network has shaken up the world of blogging and created some uncertainty for folks who have build an audience on the Tumblr platform. Despite Yahoo!\u2019s promise \u201cto not screw it…<\/span><\/span><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41],"tags":[],"class_list":["post-2746","post","type-post","status-publish","format-standard","hentry","category-wordpress-news"],"yoast_head":"\nWhy Move from Tumblr to WordPress? Ownership and Creative Control | WP Engine<\/title>\n<meta name=\"description\" content=\"Why Move from Tumblr to WordPress: Discover the benefits of moving from Tumblr to WordPress. 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