{"id":38354,"date":"2018-05-22T09:00:01","date_gmt":"2018-05-22T14:00:01","guid":{"rendered":"https:\/\/wpengine.com\/?p=38354"},"modified":"2024-05-30T10:03:04","modified_gmt":"2024-05-30T15:03:04","slug":"deliver-a-localized-experience-without-compromising-performance","status":"publish","type":"post","link":"https:\/\/wpengine.com\/case-studies\/deliver-a-localized-experience-without-compromising-performance\/","title":{"rendered":"Deliver a Localized Experience, Without Compromising Performance"},"content":{"rendered":"

Thanks to leading technology, we\u2019ve become accustomed to a tailored web experience. Facebook shows you content based on what you like, Amazon suggests products similar to those you\u2019ve already purchased, and Google shows you results closest to your location. WordPress is no different. <\/span><\/p>\n

With WP Engine GeoTarget, you can tailor content to create a more relevant, targeted, personalized experience. GeoTarget identifies a visitor\u2019s location based on ZIP code, city, region or state, country and continent by IP address and delivers content that is geographically relevant. Because GeoTarget works seamlessly with WP Engine\u2019s speedy caching system, users are able to get a localized experience, without compromising the performance of your site. <\/span><\/p>\n

Global Sites, Local Feel<\/b><\/h2>\n

By using WP Engine\u2019s GeoTarget plugin, you can leverage this functionality directly into your own WordPress site to generate unique content for a defined group of your choice. <\/span><\/p>\n

WP Engine customer Edgenuity,  which provides online and blended learning solutions, needed a way to localize programs for students based on their state, as grade-level students across the U.S. are required to take different standardized tests. To help facilitate marketing for state-specific content, Edgenuity uses GeoTarget to serve different web content to fit the needs of different state requirements. The success of GeoTarget on <\/span>Edgenuity\u2019s site<\/span><\/a> has allowed the company to expand its capabilities.<\/span><\/p>\n

Another use case to consider is local government regulations. For example, reaching customers in China is often a difficult proposition for those in the West. Due to what\u2019s often called \u201cThe Great Firewall of China,\u201d a large group of Western websites like Facebook, Twitter, and YouTube are blocked in the Middle Kingdom. WordPress sites that use embedded elements from these social media platforms may load incorrectly or cause a site to load extremely slowly. So, if you don\u2019t want to create an individual landing page for all the countries you serve, you could leverage GeoTarget to display alternate elements from blocked websites in China while serving them to other places in the world. <\/span>
\nFor example, you could add a Twitter widget to your homepage with code so that it doesn\u2019t display the widget in China, but instead displays an alternate widget or message:<\/span><\/p>\n

\"\"<\/p>\n

This is helpful as users understand why the page\u2019s content appears differently but doesn\u2019t fully alter the user experience. Other ways to solve this issue may be to replace the Twitter widget with a more China-friendly service, like Sina Weibo.<\/span><\/p>\n

GeoTarget and casestudies26.wpengine.com<\/b><\/h2>\n

WP Engine\u2019s own homepage also uses GeoTarget technology. As WP Engine has six offices on three continents, getting a local phone number or address to contact the office is imperative. <\/span><\/p>\n

As such, depending on the country you are visiting from, a user will see a different phone number and mailing address in the footer of the website. If you aren\u2019t directly in the United States, United Kingdom, Ireland, or Australia, GeoTarget code on the site will display the phone number for the nearest office. <\/span><\/p>\n

By grouping countries into groups, WP Engine\u2019s development team is able to leverage GeoTarget and custom PHP code to create a custom user experience for users around the world. <\/span><\/p>\n

Other website owners may want to use GeoTarget help redirect users from different countries<\/a> to different pages on a WordPress site. This may help display country-specific privacy policies or messages (like cookie information specific to each country). <\/span><\/p>\n

While these are only a few examples of how GeoTarget can be used, there are a myriad of tools and tags that can be used to create great new digital experiences for all users. Check out this webinar<\/a> for more information about how to use GeoTarget, including how to set it up and some example use cases. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Thanks to leading technology, we\u2019ve become accustomed to a tailored web experience. Facebook shows you content based on what you like, Amazon suggests products similar to those you\u2019ve already purchased, and Google shows you results closest to your location. WordPress is no different. With WP Engine GeoTarget, you can tailor content to create a more…<\/span><\/span><\/p>\n","protected":false},"author":201,"featured_media":38370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-38354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nDeliver a Localized Experience, Without Compromising Performance<\/title>\n<meta name=\"description\" content=\"Discover how to deliver a localized experience on your WordPress site without compromising performance - using WP Engine's GeoTarget and other optimization tools.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deliver a Localized Experience, Without Compromising Performance\" \/>\n<meta property=\"og:description\" content=\"Discover how to deliver a localized experience on your WordPress site without compromising performance - 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