{"id":76648,"date":"2023-03-14T10:29:00","date_gmt":"2023-03-14T15:29:00","guid":{"rendered":"https:\/\/wpengine.com\/?p=76648"},"modified":"2024-02-23T07:13:59","modified_gmt":"2024-02-23T13:13:59","slug":"a-shifting-security-mindset","status":"publish","type":"post","link":"https:\/\/wpengine.com\/case-studies\/a-shifting-security-mindset\/","title":{"rendered":"A Shifting Security Mindset"},"content":{"rendered":"\n

In the business world, cybersecurity has traditionally been viewed as fairly important, rather than a mission-critical, organization-wide imperative. Transformation and growth simply haven\u2019t shared the same conversation space as threat protection, privacy threats, and data breaches. <\/span><\/p>\n\n\n\n

In recent years, however, companies have begun to realize just how vulnerable they really are, and that they can no longer get by with simply fine-tuning existing security protocols and infrastructure as they innovate and modernize products and services. <\/span><\/p>\n\n\n\n

The growing intensity, sophistication, and volume of cyber attacks require businesses to integrate security into their larger business plans or face an uncertain future.<\/span><\/p>\n\n\n\n

Reclaiming the Security Narrative<\/b><\/h2>\n\n\n\n

The World Economic Forum<\/a> reports that \u201cwidespread cyber crime and cyberinsecurity\u201d are among the top ten global risks of 2023. This isn\u2019t just because these threats are growing in number, it\u2019s because they\u2019re growing in resilience. <\/span><\/p>\n\n\n\n

For example, when an organization\u2019s security infrastructure is improved due to a recent threat, bad actors are already hard at work, building, testing, and perfecting new methods of intrusion. <\/span><\/p>\n\n\n\n

This is particularly true of Distributed Denial of Service (DDoS)<\/a> attacks, an effective and damaging type of cyberattack in which an attacker attempts to take down a web site or even an entire corporate network by flooding it with malicious traffic.<\/span><\/p>\n\n\n\n

This increasingly escalating game of cat-and-mouse is expensive, exhausting, and inhibitive. It also allows for the speed of innovation and the narrative on new-age security technologies to be dictated by the bad actors themselves. <\/span><\/p>\n\n\n\n

A reactive approach to security is therefore not sustainable. To gain and sustain a competitive advantage in the marketplace, organizations must establish a mutually-beneficial relationship between security and innovation. <\/span><\/p>\n\n\n\n

More Trust, Less Walls<\/b><\/h2>\n\n\n\n

Operating in the cloud allows for a greater distribution of data and the opportunity to integrate with best-in-class technologies. Threats to cloud infrastructure, however, are morphing and multi-faceted. <\/span><\/p>\n\n\n\n

These attacks aren\u2019t new, but the number of devices that are Internet-facing\u2014and therefore vulnerable\u2014is increasing, which only heightens an organization\u2019s vulnerability. <\/span><\/p>\n\n\n\n

Companies of all sizes continue to lean into the Internet of Things (IoT), which means security should be a top-of-mind priority for businesses of all sizes. Maintaining a static set of security protocol in an attempt to secure your website is not the answer.<\/span><\/p>\n\n\n\n

Even as companies increase their risk, they can also increase their ability to mitigate it. Organizations have to harden their infrastructure and incorporate processes that continuously check applications for vulnerabilities. The scalability and agility of cloud services will benefit your website\u2019s security just as it benefits your servers. <\/span><\/p>\n\n\n\n

The result is minimized risk without inhibiting productivity. This helps facilitate trust with your customer base and allows you to stay focused on your business rather than reacting to the devastating effects of a security breach.<\/span><\/p>\n\n\n\n

Be Proactive with Global Edge Security<\/b><\/h2>\n\n\n\n

WP Engine is committed to making sure you\u2019re not playing a catch-up game when it comes to security. As WordPress experts, we\u2019ve created a finely tuned solution that uses specific rulesets to outsmart the evolving threat landscape that is targeting WordPress sites.<\/span><\/p>\n\n\n\n

Global Edge Security (GES)<\/a> is a high-powered security solution that offers enterprise-grade network edge security built specifically to secure your WordPress site. <\/span><\/p>\n\n\n\n

GES comes with DDoS protection and a Web Application Firewall (WAF) with built-in expert rule sets from Cloudflare<\/a> to automatically protect you against new and emerging threats. The approach is multifaceted and works to harden security at the edge while adding strategic layers of security where you\u2019re most vulnerable. <\/span><\/p>\n\n\n\n

Now, Global Edge Security is available for all WP Engine plan types<\/a>. Here\u2019s how GES works to protect your site\u2019s integrity and your overall revenue: <\/span><\/p>\n\n\n\n