Benefits of Behavioral Intelligence <\/strong>
<\/h2>\n\n\n\nWhile traditional web analytics presents an incomplete view of data, behavioral intelligence, including audience personas, voice of the customer, customer journey mapping, as well as behavioral analytics and session recordings, will give you a more holistic picture of the customer experience. Here are additional benefits of using behavioral intelligence:
<\/p>\n\n\n\n
- Gain a deeper understanding of your audience<\/li>
- Identify the triggers that influence behavior<\/li>
- Improve site usability<\/li>
- Increase engagement<\/li>
- Increase conversions<\/li>
- Increase user acquisition<\/li>
- Increase retention<\/li>
- Improve site navigation<\/li>
- Make better website design decisions<\/li>
- Justify your design choices<\/li><\/ul>\n\n\n\n
The Methodology for Better Insights<\/strong>
<\/h2>\n\n\n\nThorough knowledge of your customer base as well as the formation of audience personas, the capture of voice of the customer data and the process of customer journey mapping are essential aspects of behavioral intelligence. Behavioral analytics and video recordings are also highly effective in behavioral intelligence, but it\u2019s important to follow the methodology outlined below. It\u2019s important to understand that your customer comes first. Behavioral analytics software comes later in the process, once your audience understanding is already clear, deep, and well-defined. <\/p>\n\n\n\n
Personas <\/strong><\/h2>\n\n\n\nThe majority of companies don\u2019t <\/strong>have documented audience personas. Understanding your personas, however, is an important place to start when approaching behavioral intelligence for the first time.
<\/p>\n\n\n\nPersonas will help you go beyond the \u201cwho\u201d in understanding the \u201cwhy\u201d of your audience. Why are they clicking? Why are they hovering? Why are they scrolling? Why are they engaging? Or, why do they seem frustrated? You can then customize your site accordingly, ensuring that each persona sees the respective messaging, design, and funnels that align with their persona so they each have an optimal site experience.
<\/p>\n\n\n\n
When developing your personas, it\u2019s also important to document the problems your audience faces. Too often, advice related to personas centers on understanding minute details about the target audience, but you will achieve far greater ROI if you dedicate at least 50% or more of your personas to understanding their goals, obstacles, problems, and frustrations.
<\/p>\n\n\n\n
The Voice of the Customer<\/strong><\/h2>\n\n\n\nComplementary to defining your audience personas, you will want to capture the voice of the customer (VoC). Before you start your deep dive into behavioral analytics, conduct interviews, surveys, and polls in order to receive feedback about your brand from your audience itself.
<\/p>\n\n\n\n
What are their experiences with your brand, your website, your products or services? What are their expectations? What is the specific language they use to articulate their thoughts about your brand? How do they articulate your benefits?
<\/p>\n\n\n\n
The more you interact with and listen to your audience, you\u2019ll be able to glean new audience insights. That valuable information will help make your website more effective and persuasive and effective.
<\/p>\n\n\n\n
Build a Customer Journey Per Persona<\/strong><\/h2>\n\n\n\nOnce you\u2019ve compiled the information from communicating with your customers and incorporated it into your personas, you can start to build out customer journeys that align with each persona.
<\/p>\n\n\n\n
However, it\u2019s important to think beyond what makes \u201clogical sense.\u201d According to a Harvard Business study<\/a> conducted by professor Gerald Zaltman, 95% of our purchase decision making occurs in the subconscious mind.
<\/p>\n\n\n\nThe human brain processes 11 million bits of sensory data every second on a subconscious level (compared to less than 100 bits on a conscious level). Human behavior is driven by the subconscious so much that sometimes a person\u2019s unconscious mental and physical reactions contradict what they say when asked directly. It\u2019s safe to say that most decisions on your site will be dictated by the subconscious.
<\/p>\n\n\n\n
Our thoughts as humans are largely dictated by the subconscious questions running through our minds. In fact, we typically aren\u2019t conscious of most things until we ask ourselves about them. As part of the behavioral intelligence process, it\u2019s valuable for you to identify the subconscious questions that are already in the mind of your visitors at the precise time they arrive at your site and the subconscious questions they continue to ask themselves throughout their sessions on your website. <\/p>\n\n\n\n
Behavioral Analytics <\/strong>
<\/h2>\n\n\n\nWhile the strategies and tools used for behavioral intelligence are broad and diverse, covering everything from personas to VoC to customer journey mapping, marrying this information with behavioral analytics will help you to interpret and understand your site visitors\u2019 digital body language. With this knowledge, you\u2019ll be able to identify how to adjust and optimize your website to deliver better customer experiences. <\/p>\n\n\n\n
Scroll Mapping<\/h2>\n\n\n\n![\"\"](\"https:\/\/wpengine.com\/wp-content\/uploads\/2019\/04\/scroll-mapping-.jpg\")
<\/figure>\n\n\n\nGoogle Analytics can tell you how many people are visiting a certain web page, but how far down the page are users actually scrolling? Instead of surface-level data, scroll mapping can tell you about your customers\u2019 actual experience on the page.
<\/p>\n\n\n\n
Scroll maps can be collected on desktop, mobile, and tablet and the color is used to represent the most and least viewed parts of a page, from hot (popular) to cold (unpopular). Various behavioral analytics software packages will provide you with the exact percentage of page visitors that have scrolled at each depth down the page, to the precise pixel measurement. The scroll map will often also automatically calculate the average fold: the cutoff point between what is visible immediately upon landing on a page and what requires scrolling in order to be visible to the site visitor. <\/p>\n\n\n\n
Click, Heat, and Attention Mapping<\/strong><\/h2>\n\n\n\n![\"\"](\"https:\/\/wpengine.com\/wp-content\/uploads\/2019\/04\/clickheat-map.png\")
<\/figure>\n\n\n\nA click map is a graphic representation of the spots on your web page where your visitors click. This can also be visually represented via a heat map.<\/a>
<\/p>\n\n\n\nWhile Google Analytics can help you see the number of users who visited a specific page and even the time spent on the page, behavioral analytics tells you exactly what the site visitor is doing while on the page itself. Maybe they clicked on a text link or a call-to-action button or an image. Perhaps they clicked on a navigational element or they clicked on a link in your global footer. Or perhaps they left their computer for 10 minutes to go grab a coffee\u2014yes, behavioral analytics can decipher that as well.
<\/p>\n\n\n\n
At the other end of the spectrum, they may be trying to click on something on your web page that\u2019s actually not clickable. Some may even engage in what\u2019s called \u201crage clicking,\u201d in which they repeatedly click and click and click on something they are convinced is clickable, yet is not.
<\/p>\n\n\n\n
All this information will help you understand how and why your visitors are using your site the way they do. <\/p>\n\n\n\n
Form Analysis<\/h2>\n\n\n\n![\"\"](\"https:\/\/wpengine.com\/wp-content\/uploads\/2019\/04\/hotjar-1024x636.jpg\")
<\/figure>\n\n\n\nBeyond looking at the page level, behavioral analytics is also helpful in enabling you to see inside the performance of your forms. Google Analytics can tell you the number of people who submitted a form.
<\/p>\n\n\n\n
However, it can not reveal the specific fields in your form that have given visitors trouble or caused them to abandon the form altogether. Form analysis will allow you to access the analytics behind every form field, remove the problematic fields where abandonment is high, and improve your conversion rate. <\/p>\n\n\n\n
Behavior Through the Funnel<\/strong><\/h2>\n\n\n\nNot only can you analyze behavior on a particular page or form using behavioral analytics, but you can also analyze user behavior across designated conversion funnels. Using behavior analytics technology, you can set up conversion funnels throughout your website and see where the leakage is at each individual stage through the funnel.
<\/p>\n\n\n\n
![\"\"](\"https:\/\/wpengine.com\/wp-content\/uploads\/2019\/04\/through-the-funnel.jpg\")
<\/figcaption><\/figure><\/div>\n\n\n\nSession Recordings<\/strong><\/h2>\n\n\n\nMany behavioral analytics software packages are able to capture video recordings of your actual users\u2019 sessions on your site. You can use this information to analyze individual site visitor\u2019s digital body language on your site, complementary to the aggregate data in the heat, click and attention maps, and in the form and conversion funnel analytics. This provides you with both qualitative as well as quantitative data to make informed decisions about steps to optimize your site to deliver more intuitive pages, easier-to-use navigation, and better experiences overall.
<\/p>\n\n\n\n
Certain behavioral analytics packages, such as FullStory, also give you a documented play-by-play of every action your site visitor is taking, which helps to reveal what is intuitive and working well for your site visitors as well as what is a bottleneck or might be causing confusion.
<\/p>\n\n\n\n![\"\"](\"https:\/\/wpengine.com\/wp-content\/uploads\/2019\/04\/session-recordings.png\")
<\/figure>\n\n\n\nGet Started with Behavior Analytics<\/strong><\/h2>\n\n\n\nTo help you get started with behavioral analytics, we\u2019ve listed some tools you might consider incorporating into your website strategy:
<\/p>\n\n\n\n
- Mouseflow<\/a>: Shows how visitors click, move, scroll, browse, and pay attention to your website using session replays and interactive heatmaps. Gathers voice of the customer data through custom onsite surveys.<\/li><\/ul>\n\n\n\n
- Hotjar<\/a>: Uses interactive heatmaps of visitor clicks, scrolling and actions, session recordings, and the gathering of voice of the customer data from survey and feedback polls to help you build a data-backed understanding of why and how people are using your site. <\/li><\/ul>\n\n\n\n
- Decibel<\/a>: Captures unique experience data, enriched by machine learning, to reveal digital body language, understand user state of mind and pinpoint problem areas on your website, web applications and native apps. Decibel is a good option for large enterprises with complex websites. <\/li><\/ul>\n\n\n\n
- FullStory<\/a>: Unlocks pixel-perfect session playback, automatic insights, funnel analytics, and robust search and segmentation\u2014empowering your organization to build a better online experience for your customers.<\/li><\/ul>\n\n\n\n
- Clicktale<\/a>: Transforms millisecond-level behaviors and gestures into meaningful insights using rich behavioral data and intuitive visualizations. Clicktale is a good option for large enterprises with complex websites. <\/li><\/ul>\n\n\n\n
<\/p>\n\n\n\n
The Methodology for Better Insights<\/strong>
<\/h2>\n\n\n\nThorough knowledge of your customer base as well as the formation of audience personas, the capture of voice of the customer data and the process of customer journey mapping are essential aspects of behavioral intelligence. Behavioral analytics and video recordings are also highly effective in behavioral intelligence, but it\u2019s important to follow the methodology outlined below. It\u2019s important to understand that your customer comes first. Behavioral analytics software comes later in the process, once your audience understanding is already clear, deep, and well-defined. <\/p>\n\n\n\n
Personas <\/strong><\/h2>\n\n\n\nThe majority of companies don\u2019t <\/strong>have documented audience personas. Understanding your personas, however, is an important place to start when approaching behavioral intelligence for the first time.
<\/p>\n\n\n\nPersonas will help you go beyond the \u201cwho\u201d in understanding the \u201cwhy\u201d of your audience. Why are they clicking? Why are they hovering? Why are they scrolling? Why are they engaging? Or, why do they seem frustrated? You can then customize your site accordingly, ensuring that each persona sees the respective messaging, design, and funnels that align with their persona so they each have an optimal site experience.
<\/p>\n\n\n\n
When developing your personas, it\u2019s also important to document the problems your audience faces. Too often, advice related to personas centers on understanding minute details about the target audience, but you will achieve far greater ROI if you dedicate at least 50% or more of your personas to understanding their goals, obstacles, problems, and frustrations.
<\/p>\n\n\n\n
The Voice of the Customer<\/strong><\/h2>\n\n\n\nComplementary to defining your audience personas, you will want to capture the voice of the customer (VoC). Before you start your deep dive into behavioral analytics, conduct interviews, surveys, and polls in order to receive feedback about your brand from your audience itself.
<\/p>\n\n\n\n
What are their experiences with your brand, your website, your products or services? What are their expectations? What is the specific language they use to articulate their thoughts about your brand? How do they articulate your benefits?
<\/p>\n\n\n\n
The more you interact with and listen to your audience, you\u2019ll be able to glean new audience insights. That valuable information will help make your website more effective and persuasive and effective.
<\/p>\n\n\n\n
Build a Customer Journey Per Persona<\/strong><\/h2>\n\n\n\nOnce you\u2019ve compiled the information from communicating with your customers and incorporated it into your personas, you can start to build out customer journeys that align with each persona.
<\/p>\n\n\n\n
However, it\u2019s important to think beyond what makes \u201clogical sense.\u201d According to a Harvard Business study<\/a> conducted by professor Gerald Zaltman, 95% of our purchase decision making occurs in the subconscious mind.
<\/p>\n\n\n\nThe human brain processes 11 million bits of sensory data every second on a subconscious level (compared to less than 100 bits on a conscious level). Human behavior is driven by the subconscious so much that sometimes a person\u2019s unconscious mental and physical reactions contradict what they say when asked directly. It\u2019s safe to say that most decisions on your site will be dictated by the subconscious.
<\/p>\n\n\n\n
Our thoughts as humans are largely dictated by the subconscious questions running through our minds. In fact, we typically aren\u2019t conscious of most things until we ask ourselves about them. As part of the behavioral intelligence process, it\u2019s valuable for you to identify the subconscious questions that are already in the mind of your visitors at the precise time they arrive at your site and the subconscious questions they continue to ask themselves throughout their sessions on your website. <\/p>\n\n\n\n
Behavioral Analytics <\/strong>
<\/h2>\n\n\n\nWhile the strategies and tools used for behavioral intelligence are broad and diverse, covering everything from personas to VoC to customer journey mapping, marrying this information with behavioral analytics will help you to interpret and understand your site visitors\u2019 digital body language. With this knowledge, you\u2019ll be able to identify how to adjust and optimize your website to deliver better customer experiences. <\/p>\n\n\n\n
Scroll Mapping<\/h2>\n\n\n\n<\/figure>\n\n\n\nGoogle Analytics can tell you how many people are visiting a certain web page, but how far down the page are users actually scrolling? Instead of surface-level data, scroll mapping can tell you about your customers\u2019 actual experience on the page.
<\/p>\n\n\n\n
Scroll maps can be collected on desktop, mobile, and tablet and the color is used to represent the most and least viewed parts of a page, from hot (popular) to cold (unpopular). Various behavioral analytics software packages will provide you with the exact percentage of page visitors that have scrolled at each depth down the page, to the precise pixel measurement. The scroll map will often also automatically calculate the average fold: the cutoff point between what is visible immediately upon landing on a page and what requires scrolling in order to be visible to the site visitor. <\/p>\n\n\n\n
Click, Heat, and Attention Mapping<\/strong><\/h2>\n\n\n\n<\/figure>\n\n\n\nA click map is a graphic representation of the spots on your web page where your visitors click. This can also be visually represented via a heat map.<\/a>
<\/p>\n\n\n\nWhile Google Analytics can help you see the number of users who visited a specific page and even the time spent on the page, behavioral analytics tells you exactly what the site visitor is doing while on the page itself. Maybe they clicked on a text link or a call-to-action button or an image. Perhaps they clicked on a navigational element or they clicked on a link in your global footer. Or perhaps they left their computer for 10 minutes to go grab a coffee\u2014yes, behavioral analytics can decipher that as well.
<\/p>\n\n\n\n
At the other end of the spectrum, they may be trying to click on something on your web page that\u2019s actually not clickable. Some may even engage in what\u2019s called \u201crage clicking,\u201d in which they repeatedly click and click and click on something they are convinced is clickable, yet is not.
<\/p>\n\n\n\n
All this information will help you understand how and why your visitors are using your site the way they do. <\/p>\n\n\n\n
Form Analysis<\/h2>\n\n\n\n<\/figure>\n\n\n\nBeyond looking at the page level, behavioral analytics is also helpful in enabling you to see inside the performance of your forms. Google Analytics can tell you the number of people who submitted a form.
<\/p>\n\n\n\n
However, it can not reveal the specific fields in your form that have given visitors trouble or caused them to abandon the form altogether. Form analysis will allow you to access the analytics behind every form field, remove the problematic fields where abandonment is high, and improve your conversion rate. <\/p>\n\n\n\n
Behavior Through the Funnel<\/strong><\/h2>\n\n\n\nNot only can you analyze behavior on a particular page or form using behavioral analytics, but you can also analyze user behavior across designated conversion funnels. Using behavior analytics technology, you can set up conversion funnels throughout your website and see where the leakage is at each individual stage through the funnel.
<\/p>\n\n\n\n
<\/figcaption><\/figure><\/div>\n\n\n\nSession Recordings<\/strong><\/h2>\n\n\n\nMany behavioral analytics software packages are able to capture video recordings of your actual users\u2019 sessions on your site. You can use this information to analyze individual site visitor\u2019s digital body language on your site, complementary to the aggregate data in the heat, click and attention maps, and in the form and conversion funnel analytics. This provides you with both qualitative as well as quantitative data to make informed decisions about steps to optimize your site to deliver more intuitive pages, easier-to-use navigation, and better experiences overall.
<\/p>\n\n\n\n
Certain behavioral analytics packages, such as FullStory, also give you a documented play-by-play of every action your site visitor is taking, which helps to reveal what is intuitive and working well for your site visitors as well as what is a bottleneck or might be causing confusion.
<\/p>\n\n\n\n<\/figure>\n\n\n\nGet Started with Behavior Analytics<\/strong><\/h2>\n\n\n\nTo help you get started with behavioral analytics, we\u2019ve listed some tools you might consider incorporating into your website strategy:
<\/p>\n\n\n\n
- Mouseflow<\/a>: Shows how visitors click, move, scroll, browse, and pay attention to your website using session replays and interactive heatmaps. Gathers voice of the customer data through custom onsite surveys.<\/li><\/ul>\n\n\n\n
- Hotjar<\/a>: Uses interactive heatmaps of visitor clicks, scrolling and actions, session recordings, and the gathering of voice of the customer data from survey and feedback polls to help you build a data-backed understanding of why and how people are using your site. <\/li><\/ul>\n\n\n\n
- Decibel<\/a>: Captures unique experience data, enriched by machine learning, to reveal digital body language, understand user state of mind and pinpoint problem areas on your website, web applications and native apps. Decibel is a good option for large enterprises with complex websites. <\/li><\/ul>\n\n\n\n
- FullStory<\/a>: Unlocks pixel-perfect session playback, automatic insights, funnel analytics, and robust search and segmentation\u2014empowering your organization to build a better online experience for your customers.<\/li><\/ul>\n\n\n\n
- Clicktale<\/a>: Transforms millisecond-level behaviors and gestures into meaningful insights using rich behavioral data and intuitive visualizations. Clicktale is a good option for large enterprises with complex websites. <\/li><\/ul>\n\n\n\n
The majority of companies don\u2019t <\/strong>have documented audience personas. Understanding your personas, however, is an important place to start when approaching behavioral intelligence for the first time. Personas will help you go beyond the \u201cwho\u201d in understanding the \u201cwhy\u201d of your audience. Why are they clicking? Why are they hovering? Why are they scrolling? Why are they engaging? Or, why do they seem frustrated? You can then customize your site accordingly, ensuring that each persona sees the respective messaging, design, and funnels that align with their persona so they each have an optimal site experience. When developing your personas, it\u2019s also important to document the problems your audience faces. Too often, advice related to personas centers on understanding minute details about the target audience, but you will achieve far greater ROI if you dedicate at least 50% or more of your personas to understanding their goals, obstacles, problems, and frustrations. Complementary to defining your audience personas, you will want to capture the voice of the customer (VoC). Before you start your deep dive into behavioral analytics, conduct interviews, surveys, and polls in order to receive feedback about your brand from your audience itself. What are their experiences with your brand, your website, your products or services? What are their expectations? What is the specific language they use to articulate their thoughts about your brand? How do they articulate your benefits? The more you interact with and listen to your audience, you\u2019ll be able to glean new audience insights. That valuable information will help make your website more effective and persuasive and effective. Once you\u2019ve compiled the information from communicating with your customers and incorporated it into your personas, you can start to build out customer journeys that align with each persona. However, it\u2019s important to think beyond what makes \u201clogical sense.\u201d According to a Harvard Business study<\/a> conducted by professor Gerald Zaltman, 95% of our purchase decision making occurs in the subconscious mind. The human brain processes 11 million bits of sensory data every second on a subconscious level (compared to less than 100 bits on a conscious level). Human behavior is driven by the subconscious so much that sometimes a person\u2019s unconscious mental and physical reactions contradict what they say when asked directly. It\u2019s safe to say that most decisions on your site will be dictated by the subconscious. Our thoughts as humans are largely dictated by the subconscious questions running through our minds. In fact, we typically aren\u2019t conscious of most things until we ask ourselves about them. As part of the behavioral intelligence process, it\u2019s valuable for you to identify the subconscious questions that are already in the mind of your visitors at the precise time they arrive at your site and the subconscious questions they continue to ask themselves throughout their sessions on your website. <\/p>\n\n\n\n While the strategies and tools used for behavioral intelligence are broad and diverse, covering everything from personas to VoC to customer journey mapping, marrying this information with behavioral analytics will help you to interpret and understand your site visitors\u2019 digital body language. With this knowledge, you\u2019ll be able to identify how to adjust and optimize your website to deliver better customer experiences. <\/p>\n\n\n\n Google Analytics can tell you how many people are visiting a certain web page, but how far down the page are users actually scrolling? Instead of surface-level data, scroll mapping can tell you about your customers\u2019 actual experience on the page. Scroll maps can be collected on desktop, mobile, and tablet and the color is used to represent the most and least viewed parts of a page, from hot (popular) to cold (unpopular). Various behavioral analytics software packages will provide you with the exact percentage of page visitors that have scrolled at each depth down the page, to the precise pixel measurement. The scroll map will often also automatically calculate the average fold: the cutoff point between what is visible immediately upon landing on a page and what requires scrolling in order to be visible to the site visitor. <\/p>\n\n\n\n A click map is a graphic representation of the spots on your web page where your visitors click. This can also be visually represented via a heat map.<\/a> While Google Analytics can help you see the number of users who visited a specific page and even the time spent on the page, behavioral analytics tells you exactly what the site visitor is doing while on the page itself. Maybe they clicked on a text link or a call-to-action button or an image. Perhaps they clicked on a navigational element or they clicked on a link in your global footer. Or perhaps they left their computer for 10 minutes to go grab a coffee\u2014yes, behavioral analytics can decipher that as well. At the other end of the spectrum, they may be trying to click on something on your web page that\u2019s actually not clickable. Some may even engage in what\u2019s called \u201crage clicking,\u201d in which they repeatedly click and click and click on something they are convinced is clickable, yet is not. All this information will help you understand how and why your visitors are using your site the way they do. <\/p>\n\n\n\n Beyond looking at the page level, behavioral analytics is also helpful in enabling you to see inside the performance of your forms. Google Analytics can tell you the number of people who submitted a form. However, it can not reveal the specific fields in your form that have given visitors trouble or caused them to abandon the form altogether. Form analysis will allow you to access the analytics behind every form field, remove the problematic fields where abandonment is high, and improve your conversion rate. <\/p>\n\n\n\n Not only can you analyze behavior on a particular page or form using behavioral analytics, but you can also analyze user behavior across designated conversion funnels. Using behavior analytics technology, you can set up conversion funnels throughout your website and see where the leakage is at each individual stage through the funnel. Many behavioral analytics software packages are able to capture video recordings of your actual users\u2019 sessions on your site. You can use this information to analyze individual site visitor\u2019s digital body language on your site, complementary to the aggregate data in the heat, click and attention maps, and in the form and conversion funnel analytics. This provides you with both qualitative as well as quantitative data to make informed decisions about steps to optimize your site to deliver more intuitive pages, easier-to-use navigation, and better experiences overall. Certain behavioral analytics packages, such as FullStory, also give you a documented play-by-play of every action your site visitor is taking, which helps to reveal what is intuitive and working well for your site visitors as well as what is a bottleneck or might be causing confusion. To help you get started with behavioral analytics, we\u2019ve listed some tools you might consider incorporating into your website strategy:
<\/p>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n\n\n\nThe Voice of the Customer<\/strong><\/h2>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n\n\n\nBuild a Customer Journey Per Persona<\/strong><\/h2>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n\n\n\nBehavioral Analytics <\/strong>
<\/h2>\n\n\n\nScroll Mapping<\/h2>\n\n\n\n
<\/figure>\n\n\n\n
<\/p>\n\n\n\nClick, Heat, and Attention Mapping<\/strong><\/h2>\n\n\n\n
<\/figure>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n\n\n\nForm Analysis<\/h2>\n\n\n\n
<\/figure>\n\n\n\n
<\/p>\n\n\n\nBehavior Through the Funnel<\/strong><\/h2>\n\n\n\n
<\/p>\n\n\n\n
<\/figcaption><\/figure><\/div>\n\n\n\nSession Recordings<\/strong><\/h2>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n\n\n\n<\/figure>\n\n\n\nGet Started with Behavior Analytics<\/strong><\/h2>\n\n\n\n
<\/p>\n\n\n\n