{"id":9073,"date":"2015-06-15T12:30:25","date_gmt":"2015-06-15T17:30:25","guid":{"rendered":"https:\/\/wpengine.com\/?p=9073"},"modified":"2025-05-12T16:13:15","modified_gmt":"2025-05-12T21:13:15","slug":"creating-a-freelance-consultant-lead-machine-with-wp-engine","status":"publish","type":"post","link":"https:\/\/wpengine.com\/case-studies\/creating-a-freelance-consultant-lead-machine-with-wp-engine\/","title":{"rendered":"Creating A Freelance Consultant Lead Machine With WP Engine"},"content":{"rendered":"

Creating a website that truly fulfills its business purpose is hard. Very hard actually; unless you are an absolute pro. There are a million decisions to be made, and for each one it is time consuming to do the research to ensure you\u2019re making the right decisions, and how those decisions affect all other decisions being made.<\/p>\n

Right People is an online service through which European companies can find and hire freelance consultants. We engage with CIOs, IT development managers and IT operation managers, and based on their specific needs we find a freelance consultant that is a perfect match, whether they require a software developer<\/a>, an IT project manager<\/a> or an infrastructure expert<\/a>.<\/p>\n

A few years ago we started to launch microsites in different competence areas to attract leads from companies searching for a consultant. This worked well, and along with the traditional approach of simply calling and meeting customers, it became an important source of leads for Right People. These sites were build on a CMS other than WordPress and were hosted by a local vendor. The problem was, we often battled unexpected downtime and frequent malware attacks that would suddenly shut down the sites.<\/p>\n

We knew we had a good thing going by attracting leads online, and we needed our setup to be more professional. We therefore created a digital strategy to try and answer some key questions:<\/p>\n