{"id":112345,"date":"2021-01-04T21:59:58","date_gmt":"2021-01-05T03:59:58","guid":{"rendered":"https:\/\/wpengine.com\/?post_type=resource&#038;p=112345"},"modified":"2023-06-28T19:17:35","modified_gmt":"2023-06-29T00:17:35","slug":"webinar-driving-your-marketing-strategy-in-2021","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/webinar-driving-your-marketing-strategy-in-2021\/","title":{"rendered":"Drive Your Digital Marketing Strategy in 2021 (On-Demand Webinar)"},"content":{"rendered":"\n<p>How do you develop a marketing strategy in the age of disruption? While all of our plans were turned upside down in 2020, and 2021 remains uncertain, evolving your marketing strategy may seem impossible.&nbsp;<\/p>\n\n\n\n<p>But as you\u2019re planning for the new year, there are new approaches you can adopt, like looking beyond the old channel-based PESO (paid, earned, shared, owned) model and examining a people-centered framework, which focuses on Attention, Intention, and Mention.<\/p>\n\n\n\n<p>Watch this informative on-demand webinar to learn more about adding a people-centered framework\u2014one that aligns with your customer\u2019s journey\u2014 to your marketing strategy going forward. Innovative examples are featured, including several from <a rel=\"noreferrer noopener\" href=\"https:\/\/www.exeloncorp.com\/companies\/pepco\" target=\"_blank\">Pepco Holdings<\/a>, a leading public utility company that is doing it right. <\/p>\n\n\n\n<p><strong>Duration: <\/strong>1 hour, 1 minute <em>(including Q&amp;A)<\/em>&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What you&#8217;ll learn:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The new framework for marketing strategy and why it\u2019s more relevant than ever<\/li>\n\n\n\n<li>How to measure success and communicate with leadership<\/li>\n\n\n\n<li>Examples directly from a leading public utility company that is doing it right<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Resources:<\/h4>\n\n\n\n<ul class=\"wp-block-list\" id=\"block-433891ff-e323-4b4e-aaeb-8a07aac94c5e\">\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www2.slideshare.net\/wpengine\/driving-your-marketing-strategy-in-2021-a-peoplecentered-framework-attention-intention-and-mention\" target=\"_blank\">Webinar slides<\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.socialdriver.com\/\" target=\"_blank\">Social Driver<\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.pepco.com\/Pages\/default.aspx\" target=\"_blank\">Pepco Holdings<\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/wpengine.com\/resources\/webinar-accessibility-the-journey\/\" target=\"_blank\">WP Engine accessibility webinar<\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/watch?v=ZUG9qYTJMsI\" target=\"_blank\">Dollar Shave Club video<\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\">Google Trends<\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/hashtagify.me\/\" target=\"_blank\">Hashtagify.me<\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/wpengine.com\/wp-content\/uploads\/2020\/12\/SocialDriverWorksheet.pdf\" target=\"_blank\">Social Driver Worksheet &#8211; Attention, Intention, Mention<\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.socialdriver.com\/case-studies\/pepco-zoolights\" target=\"_blank\">Case Study: Social Driver &#8211; Pepco Zoolights<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Our Expert Speakers:<\/h4>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:38% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/wpengine.com\/wp-content\/uploads\/2020\/11\/AnthonyShop.jpeg\" alt=\"\" class=\"wp-image-112347 size-full\" srcset=\"https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2020\/11\/AnthonyShop.jpeg 200w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2020\/11\/AnthonyShop-150x150.jpeg 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong><strong>Anthony Shop<\/strong><\/strong><br>Chief Strategy Officer and Co-Founder Social Driver<br><a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/afshop\" target=\"_blank\">@afshop<\/a><\/p>\n<\/div><\/div>\n\n\n\n<p><br>Anthony sparks innovative campaigns as Co-founder and Chief Strategy Officer of Social Driver and convenes digital leaders as chairman of the National Digital Roundtable. He is passionate about marketing and teaches at The George Washington University, Sacred Heart University, and The Washington Campus.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:40% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"210\" height=\"210\" src=\"https:\/\/wpengine.com\/wp-content\/uploads\/2020\/11\/NicolePaul.jpeg\" alt=\"\" class=\"wp-image-112348 size-full\" srcset=\"https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2020\/11\/NicolePaul.jpeg 210w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2020\/11\/NicolePaul-150x150.jpeg 150w\" sizes=\"auto, (max-width: 210px) 100vw, 210px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong><strong>Nicole Paul<\/strong><\/strong><br>Digital Communications Specialist Pepco Holdings  Social Driver<br><a href=\"https:\/\/twitter.com\/nicole_npaul\" target=\"_blank\" rel=\"noreferrer noopener\">@nicole_npaul<\/a><\/p>\n<\/div><\/div>\n\n\n\n<p><br>Nicole is an experienced marketing communications specialist who has led digital initiatives in the utilities and pharmaceutical industries. At Pepco Holdings she has spearheaded innovative initiatives to connect with customers and the community.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you develop a marketing strategy in the age of disruption? While all of our plans were turned upside down in 2020, and 2021 remains uncertain, evolving your marketing strategy may seem impossible.&nbsp; But as you\u2019re planning for the new year, there are new approaches you can adopt, like looking beyond the old channel-based<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":1,"featured_media":112346,"template":"","resource-topic":[],"resource-role":[895,906,897,903],"resource-type":[900],"class_list":["post-112345","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Webinar: Driving Your Marketing Strategy in 2021<\/title>\n<meta name=\"description\" content=\"In this informative webinar, you will learn about a people-centered framework for designing your marketing strategy going forward.\" \/>\n<meta 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