{"id":114120,"date":"2021-01-15T12:26:55","date_gmt":"2021-01-15T18:26:55","guid":{"rendered":"https:\/\/wpengine.com\/?post_type=resource&#038;p=114120"},"modified":"2024-06-30T15:25:59","modified_gmt":"2024-06-30T20:25:59","slug":"webinar-amazon-com-personalization-for-your-woocommerce-store","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/webinar-amazon-com-personalization-for-your-woocommerce-store\/","title":{"rendered":"On-Demand Webinar: Amazon.com\u00ae personalization for your WooCommerce store"},"content":{"rendered":"\n<p>When it comes to eCommerce, few companies have mastered the model like Amazon.&nbsp;<\/p>\n\n\n\n<p>One of the key elements to Amazon\u2019s overwhelming eCommerce success has been its ability to create a highly personalized shopping experience, featuring recommended products based on past purchases, searches, and wish list items.&nbsp;<\/p>\n\n\n\n<p>While providing that level of personalization has traditionally required a complex level of customization, that\u2019s no longer the case.&nbsp;<\/p>\n\n\n\n<p>Leveraging the machine-learning technology of <a rel=\"noreferrer noopener\" href=\"https:\/\/aws.amazon.com\/personalize\/\" target=\"_blank\">Amazon Personalize<\/a>, which helps businesses create real-time personalized user experiences faster and at scale, new features are coming to the <a rel=\"noreferrer noopener\" href=\"https:\/\/docs.aws.amazon.com\/AmazonCloudFront\/latest\/DeveloperGuide\/WordPressPlugIn.html\" target=\"_blank\">AWS for WordPress<\/a> plugin, which will bring robust personalization capabilities directly to WordPress sites and WooCommerce shops specifically.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Learn more about Amazon Personalize and how you can start putting it to use to grow your eCommerce business. Your sales cart will be glad you did!<\/p>\n\n\n\n<p>Duration: 1 hour, 2 minutes (including Q&amp;A)<\/p>\n\n\n\n<p>What you\u2019ll learn:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Why eCommerce personalization is so incredibly important&nbsp;<\/li><li>What is Amazon Personalize for WooCommerce? (hint: same AI used by Amazon.com, repurposed for WooCommerce users &#8211; no machine learning expertise needed!)&nbsp;<\/li><li>How Amazon Personalize works \u2014 including a demo and next steps<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Resources<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.slideshare.net\/wpengine\/use-amazoncom-personalization-on-your-woocommerce-store\" target=\"_blank\" rel=\"noreferrer noopener\">Webinar slides on SlideShare<\/a><\/li><li><a href=\"https:\/\/www.business2community.com\/marketing\/30-amazing-personalization-statistics-02289044\" target=\"_blank\" rel=\"noreferrer noopener\">Article: 30 amazing personalization stats<\/a><\/li><li><a href=\"https:\/\/aws.amazon.com\/personalize\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon Personalize pricing<\/a><\/li><li><a href=\"mailto:wptech@wpengine.com\" target=\"_blank\" rel=\"noreferrer noopener\">Participate in beta &#8211; tell us about your store<\/a><\/li><li><a href=\"https:\/\/wordpress.org\/plugins\/amazon-polly\/\" target=\"_blank\" rel=\"noreferrer noopener\">AWS for WordPress plugin<\/a><ul><li><a href=\"https:\/\/docs.aws.amazon.com\/AmazonCloudFront\/latest\/DeveloperGuide\/WordPressPlugIn.html\" target=\"_blank\" rel=\"noreferrer noopener\">Getting started with the AWS for WordPress plugin<\/a><\/li><\/ul><\/li><li><a href=\"https:\/\/wpeng.in\/decode21\/\" target=\"_blank\" rel=\"noreferrer noopener\">Register for DE{CODE} 2021, the virtual developer conference<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Find out more about new AWS for WordPress plugin features, co-authored with WP Engine.<\/p>\n","protected":false},"author":1,"featured_media":114121,"template":"","resource-topic":[905],"resource-role":[896,906,903,899],"resource-type":[900],"class_list":["post-114120","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>On-Demand Webinar: Amazon.com\u00ae personalization for your WooCommerce store | WP Engine<\/title>\n<meta name=\"description\" content=\"View WP Engine&#039;s webinar on Amazon.com personalization for WooCommerce. Learn how to tailor your online store to increase engagement, sales, and get leads.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On-Demand Webinar: Amazon.com\u00ae personalization for your WooCommerce store | WP Engine\" \/>\n<meta property=\"og:description\" content=\"View WP Engine&#039;s webinar on Amazon.com personalization for WooCommerce. Learn how to tailor your online store to increase engagement, sales, and get leads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wpengine.com\/case-studies\/resources\/webinar-amazon-com-personalization-for-your-woocommerce-store\/\" \/>\n<meta property=\"og:site_name\" content=\"WP Engine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wpengine\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-30T20:25:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2021\/01\/WPE-WEB-Amazon-Personalize-WooComm-Facebook-1200x628-v03.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@wpengine\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wpengine.com\/case-studies\/resources\/webinar-amazon-com-personalization-for-your-woocommerce-store\/\",\"url\":\"https:\/\/wpengine.com\/case-studies\/resources\/webinar-amazon-com-personalization-for-your-woocommerce-store\/\",\"name\":\"On-Demand Webinar: Amazon.com\u00ae personalization for your WooCommerce store | WP Engine\",\"isPartOf\":{\"@id\":\"https:\/\/wpengine.com\/case-studies\/#website\"},\"datePublished\":\"2021-01-15T18:26:55+00:00\",\"dateModified\":\"2024-06-30T20:25:59+00:00\",\"description\":\"View WP Engine's webinar on Amazon.com personalization for WooCommerce. 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