{"id":115984,"date":"2021-05-24T15:15:00","date_gmt":"2021-05-24T20:15:00","guid":{"rendered":"https:\/\/wpengine.com\/?post_type=resource&#038;p=115984"},"modified":"2023-09-21T15:02:58","modified_gmt":"2023-09-21T20:02:58","slug":"webinar-how-to-optimize-search-for-your-wordpress-ecommerce-store","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/webinar-how-to-optimize-search-for-your-wordpress-ecommerce-store\/","title":{"rendered":"Webinar | How to Optimize Search for your WordPress eCommerce Store"},"content":{"rendered":"\n<p>Powerful eCommerce solutions are critical in today\u2019s digital-first business environment, yet building and scaling an online store isn\u2019t necessarily easy.&nbsp;<\/p>\n\n\n\n<p>If you\u2019ve built your store on WordPress, you may find that the plugins you\u2019ve installed are slowing your site down, users are encountering a frustrating search experience, conversion paths are less than ideal, or your ability to scale has been throttled. That\u2019s where this webinar comes in!&nbsp;<\/p>\n\n\n\n<p>In this on-demand webinar, WordPress experts from <a href=\"https:\/\/10up.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">10up<\/a> and <a href=\"https:\/\/wpengine.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WP Engine<\/a> will walk through ways you can use analytics to create dynamic search results and boost sales while setting your store up for continued growth. And, we\u2019ll show you some examples of companies that are doing eCommerce correctly\u2014including an apparel company that\u2019s seen an 18% increase in revenue by using the techniques discussed here!<strong>&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>Duration<\/strong>: 53 minutes (including Q&amp;A)<\/p>\n\n\n\n<p><strong>Experience level:<\/strong> Beginner, intermediate<\/p>\n\n\n\n<p>What you\u2019ll learn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How to look at your analytics data to create custom search results.&nbsp;<\/li>\n\n\n\n<li>How to set up your analytics properly.&nbsp;<\/li>\n\n\n\n<li>Why page speed matters and how to improve the performance of your site.&nbsp;<\/li>\n\n\n\n<li>How to provide the ideal search experience for your users (so you can cash in on those searches and beat your competitors!).&nbsp;<\/li>\n\n\n\n<li>Q&amp;A&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Our expert speakers:<\/h4>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:38% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/wpengine.com\/wp-content\/uploads\/2021\/03\/VaskenHauri.jpeg\" alt=\"\" class=\"wp-image-115985 size-full\" srcset=\"https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2021\/03\/VaskenHauri.jpeg 250w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2021\/03\/VaskenHauri-150x150.jpeg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-medium-font-size\"><strong>Vasken Hauri <\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">VP, Platforms and System <\/p>\n\n\n\n<p class=\"has-medium-font-size\">10up <\/p>\n<\/div><\/div>\n\n\n\n<p>Vasken Hauri is Vice President of Platforms and Systems at <a href=\"https:\/\/10up.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">10up<\/a>, where he helps to develop solutions like ElasticPress.io and the SiteWatch site maintenance program.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:38% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/wpengine.com\/wp-content\/uploads\/2021\/03\/ChrisWiegmanAvatar.jpeg\" alt=\"\" class=\"wp-image-115986 size-full\" srcset=\"https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2021\/03\/ChrisWiegmanAvatar.jpeg 250w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2021\/03\/ChrisWiegmanAvatar-150x150.jpeg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-medium-font-size\"><strong>Chris Wiegman<\/strong> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Senior Software Engineer <\/p>\n\n\n\n<p class=\"has-medium-font-size\">WP Engine<\/p>\n<\/div><\/div>\n\n\n\n<p>Chris Wiegman is a software engineer, teacher, aspiring writer and pilot currently focused on WordPress, eCommerce, Developer Experience, and Privacy.<\/p>\n\n\n\n<p><strong>Resources<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.slideshare.net\/wpengine\/how-to-optimize-search-for-your-wordpress-ecommerce-store\" target=\"_blank\" rel=\"noreferrer noopener\">Webinar slides<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wordpress.org\/plugins\/google-site-kit\/\" rel=\"noreferrer noopener\" target=\"_blank\">Site Kit by Google<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/support.google.com\/analytics\/answer\/1012264\" rel=\"noreferrer noopener\" target=\"_blank\">Set up Site Search<\/a><\/li>\n\n\n\n<li>Configuring ElasticPress Autosuggest<\/li>\n\n\n\n<li><a href=\"https:\/\/woocommerce.com\/Storefront\/\" rel=\"noreferrer noopener\" target=\"_blank\">Storefront theme<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wordpress.org\/plugins\/disable-cart-fragments\/\" rel=\"noreferrer noopener\" target=\"_blank\">Disable Cart Fragments by Optimocha<\/a><\/li>\n\n\n\n<li>Load time testing tools\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wpengine.com\/speed-tool\/\" rel=\"noreferrer noopener\" target=\"_blank\">WP Engine Speed Tool<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.fastorslow.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Fast or Slow<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/tools.pingdom.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Pingdom Website Speed Test<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>WP Engine <a href=\"https:\/\/wpengine.com\/ecommerce\/\">WooCommerce hosting<\/a> solutions&nbsp;<em>(most of which include Elasticsearch and will soon have disable cart fragment capability)<\/em><\/li>\n\n\n\n<li><a href=\"https:\/\/wpeng.in\/scale-agency\/\" rel=\"noreferrer noopener\" target=\"_blank\">4\/14 Webinar: Scale your agency \u2014 quickly and profitably<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Powerful eCommerce solutions are critical in today\u2019s digital-first business environment, yet building and scaling an online store isn\u2019t necessarily easy.&nbsp; If you\u2019ve built your store on WordPress, you may find that the plugins you\u2019ve installed are slowing your site down, users are encountering a frustrating search experience, conversion paths are less than ideal, or your<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":1,"featured_media":116000,"template":"","resource-topic":[905],"resource-role":[895,906,899],"resource-type":[900],"class_list":["post-115984","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Webinar | How to Optimize 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