{"id":11853,"date":"2015-07-28T11:00:58","date_gmt":"2015-07-28T11:00:58","guid":{"rendered":"https:\/\/getflywheel.com\/?p=11853"},"modified":"2024-09-23T11:12:30","modified_gmt":"2024-09-23T16:12:30","slug":"how-to-be-concisely-comprehensive-with-web-content","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/how-to-be-concisely-comprehensive-with-web-content\/","title":{"rendered":"How to be Concisely Comprehensive with Web Content"},"content":{"rendered":"

This guest post was written by Joanne Amos a writer with Wholegrain Digital, a London based agency that focuses on WordPress development. To learn more about Wholegrain Digital, visit their website<\/a>.<\/span><\/i><\/p>\n

Ask anybody who works in web design which question they\u2019re asked most frequently and chances are one of their first replies will be, \u2018how long or short should my content be?\u2019<\/p>\n

This is a hotly debated topic for a very good reason \u2013 there\u2019s a ton of conflicting information out there, and both sides have some very good points.<\/p>\n

So without further ado, let\u2019s delve into the debate.<\/p>\n

The Long and Short of it<\/h3>\n

First, let\u2019s look at both sides of the argument. On the one hand, the Internet is an interactive media. Unlike television or radio, where we sit back and let the information wash over us, we turn to the web when we want to solve a specific problem or find a particular piece of information. So we don\u2019t want to wade through a load of unnecessary words. We want to be able to skim the page and find what we\u2019re looking for. Quickly. So our content should be short and sweet.<\/p>\n

\"concisely-comprehensive-content\"<\/p>\n

But on the other hand, we have SEO to consider \u2013 search engines need to have enough information on the page to be able to accurately rank the website. And as for those folk who are seeking a specific answer or solution, well, they need to be able to find enough information to meet their needs.<\/p>\n

The fact is, there is no optimum length of content. Each website, business, and industry is unique, as are their customers. So what works for one isn\u2019t going to work for another.<\/p>\n

Likewise, the purpose of your content affects its length. For example, a white paper is going to be far more in-depth than a product description.<\/p>\n

Instead of worrying about the optimum length of your content, you need to concentrate on two far more important factors: how concise your information is, and how clearly it\u2019s presented.<\/p>\n

A Question of Quality<\/h3>\n

With the latest round of Google updates, it\u2019s clearer than ever that search engines are focused on quality over quantity. So instead of getting caught up in discovering the optimum length, focus on providing some meaningful content for your visitors.<\/p>\n

Before you begin, ask yourself some questions:<\/p>\n