{"id":121600,"date":"2021-09-19T19:26:28","date_gmt":"2021-09-20T00:26:28","guid":{"rendered":"https:\/\/wpengine.com\/?post_type=resource&p=121600"},"modified":"2025-05-13T09:39:11","modified_gmt":"2025-05-13T14:39:11","slug":"generation-resilience-digital-trends-and-behaviors-study","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/generation-resilience-digital-trends-and-behaviors-study\/","title":{"rendered":"Generation Resilience: How the Pandemic Changed Digital for Everyone"},"content":{"rendered":"\n

\u201cGeneration Resilience\u201d is the fourth annual study commissioned by WP Engine<\/a> and conducted by The Center for Generational Kinetics<\/a> (CGK) to examine new and prevailing expectations for digital held by different generations of web users.<\/p>\n\n\n\n

By providing insights into the evolving digital preferences of increasingly savvy audiences and consumers, this report is meant to empower marketers, strategists, and business leaders across every industry. <\/p>\n\n\n\n

While this year\u2019s research maintains a focus on younger generations such as Millennials and Gen Z, it also offers additional detail on the digital behaviors of other generations, including Baby Boomers and Gen Xers, for a wider look at the way every generation has responded to and changed alongside the Covid-19 pandemic. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Download the ebook now to read the full report!<\/strong><\/p>\n\n\n\n\n\n

\n\n\n\n

An Unparalleled Event for Every Generation<\/strong><\/h2>\n\n\n\n

The pandemic has sparked unprecedented changes to our daily lives, including a rapid acceleration to digital that\u2019s ushered in a new era of online connectivity. Put simply, for many of us around the world, our lives have moved online more than ever before.<\/p>\n\n\n\n

At its peak in 2020, global internet use was up more than 30%<\/a>, with specific markets like video streaming up more than twice that amount. Similarly, nearly a third <\/a>of all businesses either began or increased their use of digital technologies during the pandemic. <\/p>\n\n\n\n

In a flash, the digital experience became inseparable from the human experience, serving as a lifeline across all facets of our daily lives. Can you imagine the pandemic without the internet?<\/p>\n\n\n\n

Today, it\u2019s hard to think of a grocery chain that doesn\u2019t include curbside pickup or a doctor who doesn\u2019t see patients online. With so much activity now on the web, and with new technologies constantly emerging that deepen the online connection, the relationship with the digital world has shifted for us all.  <\/p>\n\n\n\n

This report is meant to help you better understand these changes and the identifying behaviors and preferences that are playing out in today\u2019s digital landscape, across all generations.<\/p>\n\n\n\n

\n\n\n\n

Key Takeaways<\/h2>\n\n\n\n

While the full report offers a deeper dive into all of these areas, the following key insights provide a look at some of the larger trends our research uncovered, as well as considerations you should keep in mind as you plan your digital strategy for the future:<\/p>\n\n\n\n