{"id":126437,"date":"2022-02-10T15:07:48","date_gmt":"2022-02-10T21:07:48","guid":{"rendered":"https:\/\/wpengine.com\/?post_type=resource&p=126437"},"modified":"2022-02-10T15:07:57","modified_gmt":"2022-02-10T21:07:57","slug":"how-to-speed-up-your-woocommerce-site-2022-ultimate-guide","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/how-to-speed-up-your-woocommerce-site-2022-ultimate-guide\/","title":{"rendered":"How to Speed up Your WooCommerce Site (2022 Ultimate Guide)"},"content":{"rendered":"\n

Are you experiencing a slow WooCommerce site? Many factors can slow down your WooCommerce site, but thankfully, we share the best techniques to speed it up. <\/p>\n\n\n\n

First fact: your WooCommerce site needs speed to generate profits. Not only does faster loading time improve the user experience, but it also translates into better SEO and sales for your business. You need a fast website, or you might find yourself losing customers with short attention spans, who need to choose what is available now without having to wait too long.<\/p>\n\n\n\n

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Speed influences the bounce rate. Source: Think With Google<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

It\u2019s simple: what would you do as a visitor if you land on a super slow eCommerce site? Would you rather stay or try another website with a better shopping experience? We all know the answer. <\/p>\n\n\n\n

This guide will show you how to easily increase the speed of your WooCommerce site by optimizing certain aspects. We\u2019ll walk through the many reasons why you should optimize your site, along with the main techniques and tools you can work with to achieve a fast site on all devices. <\/p>\n\n\n\n

As a little bonus, you\u2019ll also get our performance checklist to avoid any errors, make the most out of your WooCommerce site, and get a green score on Google PageSpeed Insights. <\/p>\n\n\n\n\n\n

Why Should You Optimize Your WooCommerce Performance?<\/strong><\/h2>\n\n\n\n

Speed matters for your WooCommerce website because page load time is a primary ranking factor\u2014and let\u2019s be real, you won\u2019t sell your products if you are on page 5 of Google.<\/p>\n\n\n\n

In a study conducted by Hubspot<\/a>, we see that \u201cdecreasing page load time increased conversions from 3% to 17%.\u201d What does that mean in terms of money? <\/p>\n\n\n\n

We did the math for you: if your WooCommerce site is making $1,000 a day, a one-second page delay may cost you $250,000 per year! Think about all the investments you could make with $250,000\u2026 <\/p>\n\n\n\n

What\u2019s more, look at what we found on Google\u2019s blog. <\/p>\n\n\n\n

One out of two visitors (which are potential buyers) will leave your shop if it takes more than three seconds to load.<\/p>\n\n\n\n

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Users’ behavior on mobile when facing a slow site. Source: Think with Google<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

Optimizing speed for an eCommerce site is not something new. Back In 2010, Google already included a new signal in their search ranking algorithms: site speed.<\/strong> This new KPI reflects how quickly a website responds to web requests. <\/p>\n\n\n\n

Where are we in 2022? Google continues to make the web a better (and faster place) with the recent launch of Core Web Vitals<\/a> that also became a ranking factor. Those new web signals measure how users perceive the experience of interacting with your web page, which influences the position of your WooCommerce site on Google.<\/p>\n\n\n\n

If your performance score is low, Google won\u2019t like it. If your KPIs are green, your shop will have more chances to be on the first page. <\/p>\n\n\n\n


<\/p>\n\n\n\n

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The 5 KPIs measured by Google to measure the user experience. Source: Google Search Central<\/a><\/figcaption><\/figure><\/div>\n\n\n\n
📖  By optimizing your Core Web Vitals, you will increase your chances of climbing Google\u2019s search engine rankings and therefore attracting more traffic to your online store! 
💡 A greater speed = a better conversion = more sales<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Now that we\u2019ve seen how a higher speed increases conversions, reduces bounce rate, gets you a nice ranking in the SERPs, and makes your visitors happy, let\u2019s see how to make sure your<\/em><\/strong> <\/em>WooCommerce site is well optimized. <\/em><\/p>\n\n\n\n

That brings us to our next part: how to speed up your WooCommerce site. <\/p>\n\n\n\n

How to Speed Up a WooCommerce Site: 11 Tips That Works<\/strong><\/h2>\n\n\n\n

Increasing your website\u2019s speed is a crucial aspect of any WooCommerce site. <\/p>\n\n\n\n

The tips below are categorized from high impact to low impact on performance. Some have more influence on your final performance score, but they all have one thing in common: you\u2019ll speed up your WooCommerce site by addressing each of them. <\/p>\n\n\n\n

Let\u2019s see some easy techniques you can follow to optimize performance and make your WooCommerce faster:<\/p>\n\n\n\n

  1. Choose a Good Hosting Provider 🚀🚀🚀<\/li>
  2. Use HTTP2 🚀🚀🚀<\/li>
  3. Use a Cache Plugin 🚀🚀🚀<\/li>
  4. Pick a Fast WooCommerce theme 🚀🚀🚀<\/li>
  5. Reduce JS Execution Time 🚀🚀🚀<\/li>
  6. Optimize Your Product Images 🚀🚀 🚀<\/li>
  7. CSS Optimization (CSS Delivery Optimization and Remove Unused CSS) 🚀🚀<\/li>
  8. Lazy Load for Images and Videos 🚀🚀<\/li>
  9. Code Optimization 🚀🚀<\/li>
  10. Use a Content Delivery Network to Deliver Static Resources 🚀🚀<\/li>
  11. Database Optimization 🚀<\/li><\/ol>\n\n\n\n

    💡 Bonus: Don\u2019t Forget the Core Web Vitals Optimization!<\/strong><\/p>\n\n\n\n

    Let’s start with the techniques that have the greatest impact on WooCommerce page speed optimization. <\/p>\n\n\n\n

    1. Choose a Good Hosting Provider<\/strong><\/h3>\n\n\n\n

    Priority: High 🚀🚀🚀<\/p>\n\n\n\n

    Selling products with WooCommerce often implies content with images, text, photo galleries, videos, and online payment. All those features need to be rendered fast on your website in a secure environment. Would you put your credit card details on a slow website that does not inspire confidence? I won\u2019t. <\/p>\n\n\n\n

    First, you need to consider how fast the web hosting service is. Second, what kind of customer support does this provider offer? Third and finally, are they secure? <\/p>\n\n\n\n

     Some of the tactics that you\u2019ll want to look for are, namely: <\/p>\n\n\n\n