{"id":134635,"date":"2022-07-19T16:44:00","date_gmt":"2022-07-19T21:44:00","guid":{"rendered":"https:\/\/wpengine.com\/?post_type=resource&#038;p=134635"},"modified":"2022-10-06T14:07:55","modified_gmt":"2022-10-06T19:07:55","slug":"how-to-build-an-ecommerce-website","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/how-to-build-an-ecommerce-website\/","title":{"rendered":"How to Build an eCommerce Website in 10 Steps"},"content":{"rendered":"\n<p>Without a doubt, online shopping is the way of the future <em>and <\/em>the present. In 2021, worldwide eCommerce sales accounted for 4.9 <em>trillion<\/em> U.S. dollars\u2014and that figure continues to grow. If you\u2019re not yet selling your products or services online, you could be missing out on a piece of that pie.<\/p>\n\n\n\n<p>However, before you can take your business to the masses, you\u2019ll need to create an online storefront.<\/p>\n\n\n\n<p>Not sure how to build an eCommerce website? You\u2019ve come to the right place. We\u2019ll be walking you through the why and how of setting up your own online store.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Why Create Your Own eCommerce Website?<\/h2>\n\n\n\n<p>First and foremost, your current and future customers are online. In 2020, more than two billion people purchased goods or services via the Internet at least once. Having an eCommerce store means meeting consumers where they are.<\/p>\n\n\n\n<p>But there are other benefits to creating an eCommerce website. A custom-built online storefront also allows you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Strengthen your branding <\/strong>\u2013 When you sell your products on marketplaces like Amazon or Etsy, customers see <em>their<\/em> branding, not yours. Building a dedicated site for your eCommerce business lets you inject your brand voice and image into the entire shopping experience.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Expand your market<\/strong> \u2013 As soon as you take your business online, you immediately gain the ability to reach millions of people you couldn\u2019t have reached as a brick-and-mortar store. An eCommerce store is also much easier to market since you can run ads that link users directly to your shop.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Offer unique opportunities<\/strong> \u2013 An eCommerce site can be so much more than a place for your customers to buy products. Online stores provide opportunities to supplement or augment the traditional brick-and-mortar experience. You can embed educational videos, offer virtual private shopping, sell digital goods, and bring together communities of like-minded people through forums.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The Cost of Creating an eCommerce Website<\/h2>\n\n\n\n<p>Depending on your wants and needs, building an eCommerce site can cost anywhere from a few hundred dollars to $50,000 or more. Here are some sample costs for each component you\u2019ll need:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Website hosting:<\/strong> $5\u2013$350\/month<\/li><li><strong>Domain name:<\/strong> $5\u2013$20\/year<\/li><li><strong>eCommerce software:<\/strong> $30\u2013$300\/month<\/li><li><strong>SSL certificate:<\/strong> $10\u2013$250\/year<\/li><li><strong>Site theme<\/strong>: $0\u2013$150\/year<\/li><li><strong>Payment processing fees:<\/strong> 1.3\u20133.5% of sales<\/li><li><strong>Website developer (optional):<\/strong> $1,000+<\/li><\/ul>\n\n\n\n<p>It\u2019s worth noting that when you opt for a managed eCommerce or <a href=\"https:\/\/wpengine.com\/woocommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">WooCommerce hosting <\/a>plan, several of these expenses may come bundled together.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Build an eCommerce Website, Step by Step<\/h2>\n\n\n\n<p>Building a website may feel like a monumental task, but site-building platforms have made the journey easier than ever. Such platforms can help you create the perfect user experience for your online business. Follow these ten steps, and you can have a high-quality site in no time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Determine Your Platform&nbsp;<\/h3>\n\n\n\n<p>Your platform is your eCommerce software and the backbone of your website. Today\u2019s platforms take care of most of the behind-the-scenes aspects of website creation.<\/p>\n\n\n\n<p>Here are some of the platforms you can use to build your eCommerce website:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>WooCommerce<\/li><li>Shopify<\/li><li>Square Online<\/li><li>Wix<\/li><li>Squarespace<\/li><\/ul>\n\n\n\n<p>Our top pick is <a href=\"https:\/\/woocommerce.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WooCommerce<\/a>, as it seamlessly integrates with <a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress<\/a>\u2014the most popular <em>and<\/em> powerful content management system available. Whenever we use an example, we\u2019ll use WordPress and WooCommerce.&nbsp;<\/p>\n\n\n\n<p>If you want to follow along, you\u2019ll need to <a href=\"https:\/\/wordpress.org\/download\/\" target=\"_blank\" rel=\"noreferrer noopener\">install WordPress<\/a> and add the <a href=\"https:\/\/wordpress.org\/plugins\/woocommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">WooCommerce plugin<\/a>. With that said, you can follow the general steps in this guide with any of the above platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Pick a Domain Name&nbsp;<\/h3>\n\n\n\n<p>Your domain name is the name of your website\u2014and the way your customers will find you. For example, our domain name is <em>casestudies26.wpengine.com<\/em>.<\/p>\n\n\n\n<p>Some eCommerce platforms will help you secure a domain name, but it\u2019s usually cheaper to <a href=\"https:\/\/wpengine.com\/resources\/buying-and-registering-a-domain\/\" target=\"_blank\" rel=\"noreferrer noopener\">buy and register your domain name<\/a> yourself. To do that, you\u2019ll purchase a name from a domain name registrar like:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>GoDaddy<\/li><li>NameCheap<\/li><li>WhoIs<\/li><li>Google Domains<\/li><\/ul>\n\n\n\n<p>Ideally, your domain name should be the name of your business. If <em>yourbusinessname.com<\/em> is already taken, you can always try choosing a different top-level domain (like <em>.co<\/em> or <em>.biz<\/em>).<\/p>\n\n\n\n<p><em>To learn more, check out our guide on <\/em><a href=\"https:\/\/wpengine.com\/resources\/what-is-a-domain-name\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>how domain names work<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3a. Find a Developer or Site Builder<\/h3>\n\n\n\n<p>Now that you have picked your domain name and an eCommerce platform, you can start developing your site. If you want a fully custom eCommerce site and don\u2019t have a background in programming, you can pay someone to make it in WordPress for you. A professional web developer can build you a functional, appealing website from the ground up in no time.<\/p>\n\n\n\n<p>Keep in mind that hiring a web developer will be the most expensive part of developing an eCommerce site. You\u2019ll likely have to spend a few thousand dollars on initial setup, <em>plus<\/em> several hundred per year on ongoing maintenance. But hiring an eCommerce website builder is always an option for a fully customized online store.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3b. Pick a Theme&nbsp;<\/h3>\n\n\n\n<p>If you\u2019re on a budget, you can always handle website development on your own by choosing a <a href=\"https:\/\/woocommerce.com\/product-category\/themes\" target=\"_blank\" rel=\"noreferrer noopener\">premade theme<\/a> from your eCommerce platform. Think of a theme as a customizable template for your site. Themes encompass design elements like:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Page layout<\/li><li>Backgrounds<\/li><li>Fonts<\/li><li>Colors<\/li><li>Headers<\/li><li>Footers<\/li><\/ul>\n\n\n\n<p>When choosing a theme, look for options that fit your brand aesthetic and offer plentiful customization opportunities. Think of the user experience you&#8217;d like your customers to have regarding the aesthetic when viewing your website. Between free and paid themes from WooCommerce and other theme marketplaces, you should be able to find an option that suits your needs and get that custom eCommerce website feel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Customize Your Site<\/h3>\n\n\n\n<p>Once you have a theme (or a custom-made site from a developer), it\u2019s time to customize your website to your needs. When you work with a site builder, this step entails going back and forth with your designer to tweak the aesthetic of the site to align with your vision.<\/p>\n\n\n\n<p>However, if you choose a website theme, you can do the website design and customization work yourself. Even if you have no experience in coding, many themes allow you to effortlessly change colors, page layout, typography, and more\u2014all from the dashboard of your chosen platform. You can make further changes by installing <a href=\"https:\/\/woocommerce.com\/products\/\" target=\"_blank\" rel=\"noreferrer noopener\">plugins<\/a> (add-ons that modify the look or function of your site). There are plenty of plugin options for whatever you need including <a href=\"https:\/\/wpengine.com\/resources\/woocommerce-shipping-plugins\/\" target=\"_blank\" rel=\"noreferrer noopener\">WooCommerce shipping plugins<\/a> to simplify the process.<\/p>\n\n\n\n<p>If you <em>do <\/em>have some CSS knowledge, you can customize your site even further by <a href=\"https:\/\/wpengine.com\/resources\/customize-theme-css\/\" target=\"_blank\" rel=\"noreferrer noopener\">modifying the code<\/a>. Should you take this route, be sure to <a href=\"https:\/\/wpengine.com\/resources\/create-child-theme-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">make all changes in a child theme<\/a> to avoid overwriting your changes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Add Products&nbsp;<\/h3>\n\n\n\n<p>As an eCommerce business, the product page is the most important. As such, it\u2019s a terrific place to start when building out your pages.<\/p>\n\n\n\n<p>If you <a href=\"https:\/\/wpengine.com\/resources\/woocommerce-tutorial\/\" target=\"_blank\" rel=\"noreferrer noopener\">use WooCommerce with WordPress<\/a>, you can easily add your products and start selling in minutes. To add your first product page, log in to your WordPress dashboard, head to the left-hand side, and navigate to <em>Products &gt; Add New<\/em>.&nbsp;<\/p>\n\n\n\n<p>From there, you\u2019ll be able to add all the essential details, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Product name<\/li><li>Product images&nbsp;<\/li><li>Product descriptions<\/li><li>Price<\/li><li>Shipping details<\/li><li>Upsells<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6. Create Other Important Pages<\/h3>\n\n\n\n<p>Of course, your eCommerce store needs to be more than a list of products. Consider rounding out your site with other pages like:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Home page<\/li><li>About page<\/li><li>Checkout<\/li><li>Shipping and returns<\/li><li>Frequently asked questions<\/li><li>Contact section<\/li><\/ul>\n\n\n\n<p>The more information your site has, the more confident your customers will feel when checking out.<\/p>\n\n\n\n<p>With WordPress, you can create your informational pages from the dashboard by clicking <em>Pages &gt; Add New<\/em>. For the transactional pages (such as the cart and checkout sections), WooCommerce will automatically create them for you upon setup.&nbsp;<\/p>\n\n\n\n<p>You can then customize these pages from the WordPress dashboard by clicking on <em>Pages<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Setup Payment&nbsp;<\/h3>\n\n\n\n<p>Next, you need a way to take payments from your customers. If you\u2019ve installed the WooCommerce plugin, setting up your payment options is simple.&nbsp;<\/p>\n\n\n\n<p>When you first install WooCommerce, the setup wizard will help you set up your payment options. However, you can edit your payment methods at any time by navigating to <em>WooCommerce &gt; Settings &gt; Payments<\/em>.<\/p>\n\n\n\n<p>On this tab, you\u2019ll be able to enable or disable any of the payment methods WooCommerce offers, which include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Major credit cards<\/li><li>PayPal<\/li><li>Apple Pay<\/li><li>Bank transfers (BACS)<\/li><li>Cash on delivery<\/li><li>Checks<\/li><\/ul>\n\n\n\n<p>To access some of these payment gateways (and many other regional options), you\u2019ll need to download additional <a href=\"https:\/\/woocommerce.com\/product-category\/woocommerce-extensions\/payment-gateways\/\" target=\"_blank\" rel=\"noreferrer noopener\">WooCommerce plugins<\/a>. WooCommerce also supplies you with a dashboard for all your transactions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Setup Shipping&nbsp;<\/h3>\n\n\n\n<p>If you sell physical products, your next step is to set up shipping for your online business. With WooCommerce, you\u2019ll start in the WordPress dashboard, then navigate to <em>WooCommerce &gt; Settings &gt; Shipping<\/em>. From there, you can create shipping zones that automatically calculate rates, choose different shipping classes, set up local pickup options, and more.&nbsp;<\/p>\n\n\n\n<p>Don\u2019t forget to create a webpage that explains shipping rates and times.<\/p>\n\n\n\n<p>Need more options? The <a href=\"https:\/\/woocommerce.com\/product-category\/woocommerce-extensions\/shipping-methods\/\" target=\"_blank\" rel=\"noreferrer noopener\">WooCommerce marketplace<\/a> offers proprietary and third-party shipping extensions that help you manage your shipments. For example, <a href=\"https:\/\/woocommerce.com\/products\/shipping\/?quid=2f8d352f09adc33aaed88e2beedc4e6b\" target=\"_blank\" rel=\"noreferrer noopener\">WooCommerce Shipping<\/a> allows you to print shipping labels without leaving your dashboard.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Do a Trial Run&nbsp;<\/h3>\n\n\n\n<p>At this point, you\u2019re almost ready to share your eCommerce site with the world. But before you publish your website, you\u2019ll want to run a few tests.<\/p>\n\n\n\n<p>To test your site, begin by opening it on several different devices and browsers. If everything works, go through the purchase process a few times and see what the experience feels like.<\/p>\n\n\n\n<p>As you complete your tests, ask yourself:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Does everything load properly?<\/li><li>Are any assets missing?<\/li><li>Is the journey ever confusing or frustrating?<\/li><li>Does the navigation make sense?<\/li><\/ul>\n\n\n\n<p>It\u2019s also worth asking friends and family members to explore your website and share their feedback. Be sure to take note of everyone\u2019s experience with the site, and implement any changes thereafter.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. Publish Your Site<\/h3>\n\n\n\n<p>Congratulations\u2014you\u2019ve made it to the final step! If all your tests were successful, all that\u2019s left to do is <a href=\"https:\/\/wpengine.com\/support\/going-live\/\" target=\"_blank\" rel=\"noreferrer noopener\">go live<\/a>. If you used WordPress and WooCommerce to create your website, you\u2019ll publish your website through your host. If you opted for a website builder like Wix or Squarespace, you can publish your site from your dashboard.<\/p>\n\n\n\n<p>Once your eCommerce site is live, you can immediately begin directing existing customers to it\u2014and marketing it to new customers to expand your audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Build a Successful eCommerce Site with WP Engine<\/h2>\n\n\n\n<p>Whether you\u2019re starting an eCommerce site for the first time or <a href=\"https:\/\/wpengine.com\/resources\/ecommerce-migration\/\">changing an eCommerce platform<\/a> and rebuilding your existing one, at <a href=\"https:\/\/wpengine.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WP Engine<\/a>, we have managed WooCommerce hosting plans that suit your needs. Plus, you can find more tips for running a successful eCommerce site in our resource center, including our comprehensive <a href=\"https:\/\/wpengine.com\/resources\/woocommerce-tutorial\/\">guide to using WooCommerce<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/wpengine.com\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get in touch with us<\/a> today to find out more about our eCommerce solutions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Without a doubt, online shopping is the way of the future and the present. In 2021, worldwide eCommerce sales accounted for 4.9 trillion U.S. dollars\u2014and that figure continues to grow. If you\u2019re not yet selling your products or services online, you could be missing out on a piece of that pie. However, before you can<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":1,"featured_media":134637,"template":"","resource-topic":[905,901],"resource-role":[895,896],"resource-type":[916],"class_list":["post-134635","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Build an eCommerce Website in 10 Steps | WP Engine\u00ae<\/title>\n<meta name=\"description\" content=\"Online shopping is growing in popularity. Learn more about how to build an eCommerce website on your own to grow revenue.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build an eCommerce Website in 10 Steps | WP Engine\u00ae\" \/>\n<meta property=\"og:description\" content=\"Online shopping is growing in popularity. 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