{"id":136162,"date":"2022-07-19T11:26:00","date_gmt":"2022-07-19T16:26:00","guid":{"rendered":"https:\/\/wpengine.com\/?post_type=resource&#038;p=136162"},"modified":"2025-05-12T15:35:27","modified_gmt":"2025-05-12T20:35:27","slug":"ecommerce-migration","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/ecommerce-migration\/","title":{"rendered":"6 Things to Know Before Changing eCommerce Platforms"},"content":{"rendered":"\n<p>With so many eCommerce platforms on the market, choosing the right one can be challenging\u2014especially as a fledgling business. Sometimes, during the exciting initial phase of building a company, you <em>don\u2019t<\/em> choose the best option at first.&nbsp;<\/p>\n\n\n\n<p>When that happens, you may find you need to switch to a new eCommerce platform.<\/p>\n\n\n\n<p>Whether you\u2019re looking for more flexibility, improved infrastructure, or a better rate, eCommerce migration can help you bring your online store to the next level. However, there are a few points to consider before making the switch from your current platform.<\/p>\n\n\n\n<p>To that end, we\u2019ll touch on six things you need to know when changing eCommerce platforms, including what that entails, what to consider ahead of time, and how to complete a successful migration.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">1. What eCommerce Platform Migration Means<\/h2>\n\n\n\n<p>An eCommerce platform migration (or eCommerce replatforming) involves moving every aspect of your website from one platform to another.&nbsp;<\/p>\n\n\n\n<p>During a complete eCommerce migration, you\u2019ll transfer over all of the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>User data<\/li>\n\n\n\n<li>Product data<\/li>\n\n\n\n<li>Order data<\/li>\n\n\n\n<li>Pages and posts<\/li>\n\n\n\n<li>Rich media<\/li>\n<\/ul>\n\n\n\n<p>Note that there\u2019s a difference between <a href=\"https:\/\/wpengine.com\/support\/migrate-ecommerce-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">moving your eCommerce site from one host to another<\/a> and migrating to an entirely new <em>platform<\/em>. This guide covers the latter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. When to Change eCommerce Platforms<\/h2>\n\n\n\n<p>There are numerous reasons to replatform your eCommerce website. Here are some of the most common catalysts for migration:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>There\u2019s a lack of customization options<\/strong> \u2013 Some platforms are terrific for a bare-bones beginner website. However, as you grow and develop a brand identity, you may find minimal customization options.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>You experience frequent security issues<\/strong> \u2013 Site security should be a top priority for every business. If you notice an increase in attempted (or successful) breaches, it\u2019s time to migrate. Security problems are more common on shared web hosting servers; even if you haven\u2019t suffered DDoS attacks or malware, you may want to switch to a dedicated <a href=\"https:\/\/wpengine.com\/managed-wordpress-hosting\/\" target=\"_blank\" rel=\"noreferrer noopener\">managed host that&#8217;s built with WordPress in mind<\/a>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Traffic spikes are handled poorly<\/strong> \u2013 Some platforms allocate very few resources to each site they host. When the idea of increased traffic evokes fear and not excitement, you deserve better.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Costs outweigh performance<\/strong> \u2013 Too often, business owners pay more than they should for mediocre services\u2014especially as eCommerce platforms continue to raise their fees. If you spend more time and money on maintenance than useful features, start weighing your options.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The platform is outdated<\/strong> \u2013 Old technology can slow you down, cause errors, and frustrate your customers. This can lead to poor user and customer experience. Older platforms\u2014especially those that don\u2019t receive regular updates\u2014need to be replaced.<\/li>\n<\/ul>\n\n\n\n<p>If any of these apply to your eCommerce business, it&#8217;s time to consider switching from your current platform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. What to Consider Before Changing eCommerce Platforms&nbsp;<\/h2>\n\n\n\n<p>Although the \u201cout with the old, in with the new\u201d feeling of platform migration is exciting, it\u2019s not something to be taken lightly (or quickly). There could be many reasons for switching eCommerce platforms, but before you sign on with a new platform, it\u2019s worth considering factors like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Timing<\/strong> \u2013 The best time for eCommerce replatforming is the slowest part of the year. While you won\u2019t deactivate your old site until the new one is up and running, you still don\u2019t want anything to go wrong during peak season.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Scope \u2013 <\/strong>Are you simply migrating platforms to take advantage of under-the-hood benefits? Or are you planning to take this opportunity to redesign your site\u2019s front end?<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Current revenue<\/strong> \u2013 Your current earnings may dictate how and when you can replatform. Are you making enough money to justify the need for new features or capabilities? What\u2019s more, while migrating can save you money in the long run, it sometimes requires a sizable investment up front. It\u2019s worth comparing migration costs with your current revenue to see if switching eCommerce platforms is feasible.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Stakeholders<\/strong> \u2013 Unless you\u2019re a solopreneur, you\u2019ll likely have other stakeholders to consult. Ensure that investors, IT managers, analysts, customer service teams, and trust and safety specialists are looped in. Additionally, confirm that your team understands the new platform you\u2019ve chosen (or is willing to learn).<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s not unusual for deliberations like these to take months. And while you may be antsy to switch platforms, it\u2019s vital to take the time to do it right.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. How to Change eCommerce Platforms<\/h2>\n\n\n\n<p>Regardless of your reason for changing platforms, you\u2019ll want to do it right the first time. Follow these eight steps, and your platform migration will go down without a hitch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Plan&nbsp;<\/h3>\n\n\n\n<p>A significant portion of the migration process happens before the migration begins. This can also be true if you\u2019re learning <a href=\"https:\/\/wpengine.com\/resources\/how-to-build-an-ecommerce-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to build an eCommerce website<\/a> for the first time. Properly planning a full eCommerce platform migration can take up to a year. During this time, it\u2019s beneficial to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Map out every feature you need<\/li>\n\n\n\n<li>Make a list of deal-breakers<\/li>\n\n\n\n<li>Write a request for proposal (RFP)<\/li>\n\n\n\n<li>Lay out a timeline<\/li>\n\n\n\n<li>Forecast your revenue and budget<\/li>\n\n\n\n<li>Consult with other businesses in your industry<\/li>\n<\/ul>\n\n\n\n<p>This can help you compare your current platform with potential ones based on what you need and how your business is performing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Select the Best Platform&nbsp;<\/h3>\n\n\n\n<p>Once you understand your wants and needs, you\u2019re ready to shop around for platforms.&nbsp;<\/p>\n\n\n\n<p>We\u2019ll cover some of the best platforms and how to choose between them later. For now, here are the factors you should consider when picking an eCommerce platform:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Price<\/li>\n\n\n\n<li>Available features<\/li>\n\n\n\n<li>Customization options<\/li>\n\n\n\n<li>Scalability<\/li>\n\n\n\n<li>Customer support<\/li>\n\n\n\n<li>Frequency of updates<\/li>\n<\/ul>\n\n\n\n<p>Most platforms offer free demos; download a free trial or contact the company&#8217;s sales representatives to try before you buy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Setup<\/h3>\n\n\n\n<p>After deciding on a platform, you\u2019ll need to go through the initial setup process. Here, you\u2019ll deal with accounts and configure new settings.<\/p>\n\n\n\n<p>If you\u2019re switching from a Service as a Software (SaaS) platform like Shopify to a self-hosted option, this step will involve signing on with a <a href=\"https:\/\/wpengine.com\/woocommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">WooCommerce hosting<\/a> provider and installing the software on your new server. If you\u2019re switching <em>to<\/em> a SaaS platform, all you have to do is fill in your account details.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Back up Data<\/h3>\n\n\n\n<p>Now, head back to your original platform and create a backup of <em>everything<\/em>. It\u2019s unlikely that something will go wrong during the migration process, but you can never be too safe.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Migrate<\/h3>\n\n\n\n<p>With a backup ready, it\u2019s time to complete the initial migration. There are three popular ways to migrate site data:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Manually<\/strong> \u2013 The <a href=\"https:\/\/wpengine.com\/support\/migration-process\/\" target=\"_blank\" rel=\"noreferrer noopener\">manual migration process<\/a> is more time-consuming, but the hands-on approach of exporting and importing .csv files keeps you involved.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automatically<\/strong> \u2013 Many hosts offer a fully automatic switchover. For example, at WP Engine, we\u2019ve teamed up with BlogVault to build an <a href=\"https:\/\/wpengine.com\/support\/wp-engine-automatic-migration-powered-by-blogvault\/\" target=\"_blank\" rel=\"noreferrer noopener\">automated WordPress migration plugin<\/a>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Via migration script<\/strong> \u2013 With some programming knowledge, you can write (or hire someone to write) an SQL script that automatically transfers your data.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Develop<\/h3>\n\n\n\n<p>With your data successfully moved over to your new platform, you\u2019ll now ensure everything works and looks as it should. Redeveloping your new eCommerce site involves:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Customizing the design<\/strong> \u2013 Even if you don\u2019t plan to redesign your site, your new store will look different from your old one. You\u2019ll have to go in and tweak the front end of your site to your liking, either by using a theme or writing code.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Configuring native features <\/strong>\u2013 Your new platform will likely have different built-in features from your old platform. Now is the time to explore them, set them up, and modify them according to your needs.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Configuring apps and integrations<\/strong> \u2013 You may also need to reconfigure third-party payment gateways, shipping integrations, analytics tools, and more. In most cases, this process will involve downloading plugins or extensions from your eCommerce platform\u2019s marketplace.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Prepare for Launch<\/h3>\n\n\n\n<p>As your new site starts to take shape, you\u2019ll want to begin preparations for launch day. Aside from writing internal handbooks and external press releases that detail your shiny new site, you\u2019ll also need to test, test, and test again.<\/p>\n\n\n\n<p>Before you publish your store, open a staging environment and test <em>every<\/em> aspect of the site on mobile and desktop, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Links and buttons<\/li>\n\n\n\n<li>Navigation and search<\/li>\n\n\n\n<li>Checkout<\/li>\n\n\n\n<li>Site login<\/li>\n\n\n\n<li>Embedded media<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Launch and Monitor<\/h3>\n\n\n\n<p>If everything passes your rigorous testing, you\u2019re ready to launch your new site! At this point, you can also deactivate your old site and cancel your account with your former eCommerce platform.<\/p>\n\n\n\n<p>Finally, remember that the process doesn\u2019t stop after you go live. Launching a revamped eCommerce site involves frequent monitoring, maintenance, updates, and communication.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. How to Choose the Best eCommerce Platform<\/h2>\n\n\n\n<p>When it comes to choosing the best platform, there\u2019s no one-size-fits-all answer. The best eCommerce platform is the one that suits your needs. With that in mind, we\u2019ve briefly summarized some of the most popular options:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>WooCommerce<\/strong> \u2013 Designed to work seamlessly with WordPress, <a href=\"https:\/\/woocommerce.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WooCommerce<\/a> is our top pick. Although it has a steeper learning curve than other options, it\u2019s still easy to use\u2014especially considering how powerful, flexible, and SEO-optimized it is. And WooCommerce isn\u2019t just our first choice\u2014it\u2019s <em>the<\/em> most popular choice; 27% of the top one million sites on the web use WooCommerce. It\u2019s also one of the most affordable options, though you\u2019ll need <a href=\"https:\/\/wpengine.com\/secure-wordpress-hosting\/\" target=\"_blank\" rel=\"noreferrer noopener\">secure hosting for WordPress<\/a>. It\u2019s not just a website hosting platform, but the various <a href=\"https:\/\/wpengine.com\/resources\/woocommerce-shipping-plugins\/\">WooCommerce shipping plugins<\/a> available simplify the process for your business.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Shopify<\/strong> \u2013 <a href=\"https:\/\/www.shopify.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify<\/a> is a SaaS solution that allows anyone to start an eCommerce store. With a streamlined, no-coding approach, the service is ideal for small and mid-sized businesses looking for a simple yet robust option. However, the fees can add up, as Shopify charges a monthly fee <em>and<\/em> takes a cut of sales.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Squarespace<\/strong> \u2013 Another SaaS option, <a href=\"https:\/\/www.squarespace.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Squarespace<\/a> is a solid option for smaller businesses that don\u2019t have an international presence. It may not be the most customizable choice, but it\u2019s affordable, easy to use, and has all the basics.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>BigCommerce<\/strong> \u2013 <a href=\"https:\/\/www.bigcommerce.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">BigCommerce<\/a> offers plans and features for businesses of every size. It\u2019s not as intuitive as Shopify or Squarespace, but it\u2019s customizable, scalable, and SEO-friendly.<\/li>\n<\/ul>\n\n\n\n<p>Our advice? Request demos for a few different options and see which one you prefer. Finding the right platform isn&#8217;t always easy but demos help you narrow down your options.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. The Pros and Cons of Data Migration Services&nbsp;<\/h2>\n\n\n\n<p>If the eCommerce platform migration process sounds complicated, that\u2019s because it is. In some cases, it\u2019s worth leaving the details to a data migration service. However, before you commit to using a service, you should know the pros and cons.<\/p>\n\n\n\n<p>Advantages of a data migration service include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A hands-off approach<\/strong> \u2013 After your initial consultation, the service handles the rest.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Expertise<\/strong> \u2013 Data migration specialists have years of experience.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Peace of mind<\/strong> \u2013 You won\u2019t have to stress over learning how to migrate data.<\/li>\n<\/ul>\n\n\n\n<p>On the other hand, there are a few downsides to consider, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Oversimplification<\/strong> \u2013 Migration services may not handle complex moves very well.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cost<\/strong> \u2013 These services can be cost-prohibitive, especially for smaller businesses.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Switch to WooCommerce with WP Engine<\/h2>\n\n\n\n<p>If you\u2019re considering moving to a new eCommerce platform, you already know how important it is to have the best of the best. With that in mind, we suggest switching to a WooCommerce store hosted and managed by <a href=\"https:\/\/wpengine.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WP Engine<\/a>.<\/p>\n\n\n\n<p>With a free, effortless migration process and 24\/7\/365 support, you can rest easy knowing your eCommerce business is in good hands. And once the migration is complete, you\u2019ll enjoy best-in-class website speed, exceptional security, and exclusive WordPress themes to further improve your store.<\/p>\n\n\n\n<p><a href=\"https:\/\/wpengine.com\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get in touch with us<\/a> today to find out more!<\/p>\n\n\n\n<p><strong>Sources:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>BuiltWith. <em>eCommerce Usage Distribution in the Top 1 Million Sites<\/em>. <a href=\"https:\/\/trends.builtwith.com\/shop\">https:\/\/trends.builtwith.com\/shop<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>With so many eCommerce platforms on the market, choosing the right one can be challenging\u2014especially as a fledgling business. Sometimes, during the exciting initial phase of building a company, you don\u2019t choose the best option at first.&nbsp; When that happens, you may find you need to switch to a new eCommerce platform. Whether you\u2019re looking<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":1,"featured_media":136163,"template":"","resource-topic":[],"resource-role":[895,906],"resource-type":[916],"class_list":["post-136162","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Tips Before Changing eCommerce Platforms | WP Engine\u00ae<\/title>\n<meta name=\"description\" content=\"Are you a growing company that is considering changing eCommerce platforms? 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