{"id":136169,"date":"2022-07-28T23:58:00","date_gmt":"2022-07-29T04:58:00","guid":{"rendered":"https:\/\/wpengine.com\/?post_type=resource&p=136169"},"modified":"2023-11-16T14:57:25","modified_gmt":"2023-11-16T20:57:25","slug":"woocommerce-sale-page","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/woocommerce-sale-page\/","title":{"rendered":"How to Add Products to a WooCommerce Sale Page (In 3 Easy Steps)"},"content":{"rendered":"\n

Running a sale can be an effective way to boost revenue. However, in order for your promotion to be effective, you\u2019ll need to make it visible and enticing to customers.<\/p>\n\n\n\n

Fortunately, WooCommerce<\/a> makes it easy to add products to a sale page. Whether you already have a rotating deals page or you\u2019re planning to create a new one, you can quickly populate it with discounted items and start promoting your offers.<\/p>\n\n\n\n

In this article, we\u2019ll take a closer look at WooCommerce and how it works. Then we\u2019ll show you how to use the plugin to create a sales page. Finally, we\u2019ll share some tips on how to make those products more attractive<\/a>. Let\u2019s get started!<\/p>\n\n\n\n\n\n

An Introduction to WooCommerce<\/h2>\n\n\n\n

Online sales have been growing steadily over the last few years. In 2020 alone, eCommerce sales made up over 14 percent<\/a> of all retail sales in the United States. This number is expected to rise to nearly 22 percent by 2025.<\/p>\n\n\n\n

One of the most popular tools for eCommerce sites is WooCommerce<\/a>. This WordPress plugin offers everything you need to start selling online:<\/p>\n\n\n\n

\"WooCommerce<\/figure>\n\n\n\n

WooCommerce lets you create different types of products, including physical goods and subscriptions:<\/p>\n\n\n\n

\"WooCommerce<\/figure>\n\n\n\n

Additionally, you can offer various payment methods<\/a>, set up tax rates, and configure shipping options. You can also run sales and offers on your website. <\/p>\n\n\n\n

How to Create a Product in WooCommerce<\/h2>\n\n\n\n

Creating products in WooCommerce is very straightforward. Once you\u2019ve installed the plugin on your WordPress site, navigate to Products<\/em> in your dashboard and select Add New<\/em>.<\/p>\n\n\n\n

This will take you to the WooCommerce product page, where you can enter some information about the item. You can start by giving it a name and description:<\/p>\n\n\n\n

\"Adding<\/figure>\n\n\n\n

This description will be visible to your shoppers, so you\u2019ll want to provide enough information about your product. When you\u2019re ready, you can navigate to the Product short description<\/em> box to add some key details about your item:<\/p>\n\n\n\n

\"Product<\/figure>\n\n\n\n

Then, scroll down to the Product data<\/em> box and select the General<\/em> tab. Here, you can set the price for your item:<\/p>\n\n\n\n

\"Product<\/figure>\n\n\n\n

If you click on the other tabs, you can configure additional settings for your product. For instance, you can set the shipping options and create a cross-sell strategy:<\/p>\n\n\n\n

\"Product<\/figure>\n\n\n\n

Most of the sections are fairly straightforward. Feel free to take some time to familiarize yourself with the different options and settings. <\/p>\n\n\n\n

If you navigate to the Product image<\/em> or Product gallery<\/em> box, you can upload photos of your item:<\/p>\n\n\n\n

\"Product<\/figure>\n\n\n\n

On this page, you\u2019ll also see the option to add categories and tags for your product. When you\u2019re done, click on Save Draft<\/em>. If you\u2019re ready to launch your product, hit Publish<\/em>. You can then repeat the above process to add more products to your store.<\/p>\n\n\n\n

How to Add Products to a WooCommerce Sale Page (In 3 Easy Steps)<\/h2>\n\n\n\n

Creating a sales page can be an effective way to promote certain products. As we mentioned earlier, WooCommerce enables you to create discounts for selected items and display them on a dedicated page. <\/p>\n\n\n\n

Let\u2019s look at how to show off sale items in your WooCommerce store. <\/p>\n\n\n\n

Step 1: Set Your Sale Prices<\/h3>\n\n\n\n

Start by selecting the item that you want to put on sale. On the product page, navigate to the Product data <\/em>section and click on the General<\/em> tab. Here, you\u2019ll see an option to set a sale price:<\/p>\n\n\n\n

\"How<\/figure>\n\n\n\n

Next to that field, you will see a hyperlink that reads Schedule<\/em>. If you click on it, you can enter the date range for that sale price: <\/p>\n\n\n\n

\"Sale<\/figure>\n\n\n\n

You can use this feature to schedule a sale and set an expiry date for the offer. Once you\u2019re ready, click on Publish<\/em> or Update<\/em> to make your changes live. You can then set a sale price for other products in your store. <\/p>\n\n\n\n

Step 2: Create a Sale Category<\/h3>\n\n\n\n

One of the easiest ways to manage sale items is by creating a Sale<\/em> category. Categories enable you to group products that share the same attributes. They also help shoppers filter and sort through products according to their preferences. <\/p>\n\n\n\n

By creating a Sale<\/em> category, you can easily swap items in and out of your active offers, and populate your WooCommerce sale page. To get started, navigate to Products<\/em> > Categories<\/em> in your WordPress dashboard:<\/p>\n\n\n\n

\"Product<\/figure>\n\n\n\n

Here, you\u2019ll see an option to create a new category for your store. You can simply enter \u201cSale\u201d in the Name<\/em> and Slug<\/em> fields, and click on Add new category<\/em>.<\/p>\n\n\n\n

Once you have created your Sale<\/em> category, you can start adding products to it. You can use it to rotate items in a weekly sales ad, advertise seasonal promotions, or just manage your sale products.<\/p>\n\n\n\n

To add an item to this category, go to the product page and look for Product categories<\/em>:<\/p>\n\n\n\n

\"Product<\/figure>\n\n\n\n

Then, simply tick the box for Sale<\/em> and save your changes. The product will now be displayed in your sale category. <\/p>\n\n\n\n

Step 3: Create a Sale Page<\/h3>\n\n\n\n

Finally, you\u2019ll want to create a dedicated page for your sale. The process is very straightforward, although you will probably want to spice it up with your own custom design. <\/p>\n\n\n\n

To get started, go to your WordPress dashboard and click on Pages<\/em> > Add New<\/em>:<\/p>\n\n\n\n

\"Creating<\/figure>\n\n\n\n

Give the page a name. Then, click on the plus (+) button to add a new block and select Shortcode<\/em>:<\/p>\n\n\n\n

\"Creating<\/figure>\n\n\n\n

Here, you\u2019ll need to enter the following shortcode:<\/p>\n\n\n\n

[sale_products per_page=\u201d1\u201d]<\/p>\n\n\n\n

You can change the number 1 to any number of items you want to display. You can then click on Preview <\/em>to see your changes on the front end:<\/p>\n\n\n\n

\"Sale<\/figure>\n\n\n\n

Another option is to use the On Sale Products<\/em> block. You will find this under the WooCommerce section in the Block Editor<\/a>:<\/p>\n\n\n\n

\"Organizing<\/figure>\n\n\n\n

Simply add this element to your page to display the items that are currently on sale. Then, you can click on the block to configure the settings on the right-hand side of the screen:<\/p>\n\n\n\n

\"Display<\/figure>\n\n\n\n

You can use these options to change the layout of your product catalog. For instance, you can choose to display a certain number of products per page. <\/p>\n\n\n\n

If you have additional categories set up, you can choose to only show sale items from a certain category:<\/p>\n\n\n\n

\"Displaying<\/figure>\n\n\n\n

For example, you can display your sale on shoes, shirts, or dresses. You might even create an On Sale Products<\/em> block for each category.<\/p>\n\n\n\n

In the settings panel, you\u2019ll see a section labeled Order By<\/em>. Here, you can arrange your products by price, rating, and more:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

As you can see, the On Sale Products<\/em> block gives you several customization options for your WooCommerce sale page. Remember that you can always add other blocks to your page, such as videos<\/a>, a search bar, and more.<\/p>\n\n\n\n

How to Draw Attention to Your WooCommerce Sale Page<\/h2>\n\n\n\n

A sales page is a great way to drive traffic and keep customers coming back. However, if you are just getting started, it can be difficult to catch visitors\u2019 attention. <\/p>\n\n\n\n

The benefits of high-quality product images<\/a> in the eCommerce world cannot be overstated. If your supplier offers great photos, you\u2019re in luck. If not, you may want to consider taking your own. <\/p>\n\n\n\n

Let\u2019s look at some tips for taking stunning product images:<\/p>\n\n\n\n